Thursday, March 5, 2026

Career - Linkedin Advice

https://www.instagram.com/reels/DVeSoqPj_4F/

Leadership - Questions to ask

Here’s what real leaders open with instead:

1. “What’s one thing slowing you down this week?”

Cuts straight to roadblocks. Not feelings.

Now you’re solving—not just chatting.

2. “Where do you need my help—or my silence?”

Shows trust. Offers support. Sets the tone.

3. “What outcome are you most proud of this week—and why?”

Not only does this reveal wins...

It teaches your team to think in impact, not tasks.

Leadership isn’t about being nice.

It’s about being clear, useful, and present.

Start your meetings like they matter.

Or stop wasting everyone’s time.

Wednesday, March 4, 2026

Career - HOw to get recruited on LInkedIN

https://www.instagram.com/reels/DVJaq8yAHmt/

Great Ads Content Rule

Most ads fail because they don’t pass this test.

Video

To write high-converting ads, landing pages, emails, or VSLs,

every sentence must answer YES / NO / NO:

Can you picture it? Yes

Can you prove it wrong? No

Could anyone else say it? No

Bad ad:

“We deliver amazing results.”

Better ad:

“47 booked calls from $1,200 in spend using one landing page.”

If your copy sounds right but doesn’t convert,

it’s probably failing one of these.

One Insight ONly

I vomit when I see a presentation with MULTIPLE INSIGHTS in it.

A strategy needs ONE INSIGHT no more, no less.
Or a framework like the 4Cs used to have 4 insights for one strategy.
It’s a clear sign the person doesn’t know what an insight is OR how it works with a strategy.
An insight unlocks a new way around the problem standing in the way of the goal.
It’s like using multiple keys on the one lock.
It also devalues insights.
Insights are one of the hardest things to get to in advertising.
You can’t have multiple insights for the one campaign
Here’s a great example of what one insight looks like for a campaign.
Then you can see the insight and strategy on the last slides
If you’re interested in learning how to write insights, come along to my free workshop next week.

Wednesday, February 25, 2026

GEO Is Rewriting the Rules of Search

TL;DR:

GEO (Generative Engine Optimization) is the natural evolution of SEO. Search isn’t disappearing, but the path to discovery is changing: users increasingly get AI-generated answers before deciding whether to click. That means visibility now depends not only on rankings, but also on whether your brand is cited, mentioned, and synthesized in those answers.

GEO Is Rewriting

the Rules of Search

It seems like GEO is all we hear about lately. People are unsure what to make of it, and no one wants to miss the boat, so everyone is jumping in without truly understanding what it implies.

We’re here to tell you: GEO is simply the natural evolution of SEO. And if your SEO is strong, chances are LLMs are already finding you and referencing you.

SEO and GEO Aren’t Too Far Apart

Let’s clear this up.
SEO isn’t disappearing. It’s still the foundation.

But discovery no longer follows a straight line:
search → click → site

More and more often, it looks like this:
search → AI-generated answer → then (maybe) a click

In this model, SEO remains the foundation: it keeps your content accessible, indexable, and credible. But a new layer of visibility is added (the space of generated answers), where performance is also measured through citations, mentions, and inclusion in the synthesis.

The key shift: attention is fragmenting, and so is discovery.

With AI, search behaviour is becoming more specific and contextual. People aren’t just looking for a “product.” They’re asking detailed questions based on budget, weather, trip length, interests, or ready-made itineraries and “best of” lists.

As a result, your content needs to answer these increasingly precise questions to be visible (and citable) in AI-generated responses.

The Real Shift: From Rankings to Mentions

GEO isn’t about “optimizing for AI.”
It’s about making sure AI understands who you are and why you matter.

When AI generates an answer, it draws on what’s already out there: websites, articles, reviews, forums, and creator content.

And if the information isn’t there, it will find answers somewhere else, or worse… invent them.

Which means visibility today isn’t owned only by brands.
It’s shaped by the entire ecosystem around them.

Reddit: a Case Study

If you’ve used ChatGPT or Gemini recently, you’ve likely seen this pattern:
“According to discussions on Reddit…”

Reddit dominates GEO. Here’s why:

Authentic experiences: First-hand reviews and real-world insights help AI answer nuanced, human questions.
Crowdsourced quality: Upvotes surface the most useful and accurate responses.
Text-rich content: Easy for LLMs to parse, summarize, and quote.
Niche expertise: Subreddits provide detailed, community-vetted knowledge.
Strong search visibility: Reddit threads often rank high on Google, influencing AI outputs. (Hello SEO )

Sound familiar? These concepts are the very foundation of traditional SEO.

And today, Reddit is one of the most cited platforms in generative answers across categories: tech, beauty, finance, fitness… you name it.

How AI Drafts Answers

When an AI responds, it doesn’t “guess” at random (even though it can make mistakes). In many cases, it retrieves, aggregates, and then composes an answer based on available information and what it has already learned.

This is often referred to as grounding: the AI relies on sources (web content, accessible data, documents) to anchor its response before reformulating it.

So if your brand is cited on Reddit, for example, this could be a significant advantage in terms of GEO. But be careful to regularly monitor conversations to ensure that the information being surfaced is accurate, so you don’t lose control of your brand’s narrative (more on brand drift here).

Structured Content is Key

Recent analyses show that LLMs pay attention to the order of information, the hierarchy of ideas (headings and subheadings), formatting (lists, tables, highlighted elements), and repetition that reinforces what matters.

That’s why poorly structured content (even if it’s rich in keywords) may not surface in AI responses, while a clear, well-organized article can be cited or reformulated, even without technical sophistication.

What’s in it for you, you ask?

The benefit of GEO is very tangible: being recommended or cited acts as a trust accelerator.

For a festival or attraction, that’s significant. You’re selling an experience, often planned in advance and shaped by constraints like budget, travel, weather, or group dynamics. A mention in an AI-generated response can feel like validation.

As organic discovery becomes more fragmented, the temptation is to buy attention elsewhere (social, search, retargeting). Over time, that can increase dependence on paid media, putting more pressure on CAC (customer acquisition cost) and margins. GEO is also a way to diversify your visibility without relying on a single channel.

Need Expert Help? Contact us.

GET A PROPOSAL

Here’s what’s important to remember about GEO:

Answer real, contextual questions. Create content that reflects how people actually search: specific, detailed, and scenario-based queries.
Invest in structured, scannable content. Use clear headings, logical flow, lists, and concise explanations.
Monitor brand conversations. Track discussions on platforms like Reddit to ensure accuracy and prevent narrative drift.
Prioritize accuracy and consistency. Ensure your core information (pricing, positioning, key facts) is consistent across platforms.

Additional Resources.

How Can SEO and Social Media Work Together?

How Does Content Hierarchy Support On-Page SEO?

Game-Changing SEO Strategy for Jouviance: Case Study

SEO Optimizations for Remenyi: Case Study

Claude Prompts

1. The 5-Minute First Draft

Prompt:
"Turn these rough notes into an article: [paste your brain dump]
Target length: [800/1500/3000] words
Audience: [describe reader]
Goal: [inform/persuade/teach]
Keep my ideas and examples. Fix structure and flow."

2. Headline Machine (Steal This)

Prompt:
"Topic: [your topic]
Write 20 headlines using these formulas:

How to [benefit] without [pain point]
[Number] ways [audience] can [outcome]
The [adjective] guide to [topic]
Why [common belief] is wrong about [topic]
[Do something] like [authority figure]
I [did thing] and here's what happened
What [success case] knows about [topic] that you don't

Rank top 3 by click-through potential."

3. The Clarity Surgeon

Prompt:
"Rewrite this for maximum clarity:
[paste text]

Rules:

Cut word count by 30% minimum
Remove: jargon, passive voice, hedge words ("perhaps", "might", "could")
Replace abstract nouns with concrete verbs
Break sentences over 20 words
Keep technical terms only if necessary
Show before/after word count."

4. Argument Builder (Long-Form)

Prompt:
"I want to argue that: [your thesis]
Build a persuasive essay using this structure:

HOOK - Start with surprising statistic, story, or question that makes thesis inevitable
PROBLEM - Establish what's broken and why it matters (include costs/consequences)
CURRENT SOLUTIONS - Explain why existing approaches fail (be fair but critical)
THESIS - Present your argument clearly in one sentence
EVIDENCE - Provide 3-5 supporting points with:
- Data/research citations
- Expert opinions
- Real-world examples
- Logical reasoning
COUNTERARGUMENTS - Address 2 strongest objections head-on
IMPLICATIONS - What changes if you're right?
CALL TO ACTION - What should reader do now?

Tone: [professional/conversational/academic]
Length: [target word count]
Use subheadings. Write like you're explaining to a smart skeptic."

5. Content Remix Engine

Prompt:
"Source content: [paste article/report/transcript]
Remix this into:

Twitter thread (8-10 tweets)
LinkedIn post (150 words)
Email newsletter section (250 words)
Slide deck outline (8 slides with bullet points)
Executive summary (3 paragraphs)
FAQ section (5 questions)
Pull quotes (5 tweetable quotes)
Podcast script intro (2 min read time)
Instagram caption (100 words + 10 hashtags)
Reddit post (conversational, 200 words)

Keep core message identical. Adapt tone to platform."

Tuesday, February 24, 2026

ChatGPT 5 Cheatsheet

Saturday, February 21, 2026

Side Hustles

McKinsey Level Market Analysis

https://www.instagram.com/p/DU5Wjs2DbWS/?igsh=YXMzMmM2aTNnNWt2&img_index=14

1. Market Sizing & TAM Analysis

You are a McKinsey-level market analyst. I need a Total Addressable Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].

Please provide:

Top-down approach: Start from global market → narrow to my segment
Bottom-up approach: Calculate from unit economics × potential customers
TAM, SAM, SOM breakdown with dollar figures
Growth rate projections for the next 5 years (CAGR)
Key assumptions behind each estimate
Comparison to 3 analyst reports or market research firms

Format as an investor-ready market sizing slide with clear methodology.

Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].

2. Competitive Landscape Deep Dive

You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY].

Please provide:

Direct competitors: Top 10 players ranked by market share, revenue, and funding
Indirect competitors: 5 adjacent companies that could enter this market
For each competitor, analyze: pricing model, key features, target audience, strengths, weaknesses, and recent strategic moves
Market positioning map (price vs. value matrix)
Competitive moats: What makes each player defensible
White space analysis: Gaps no competitor is filling
Threat assessment: Rate each competitor (low/medium/high threat)

Format as a structured competitive intelligence report with comparison tables.

My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]

3. Customer Persona & Segmentation

You are a world-class consumer research expert. I need deep customer personas for [YOUR PRODUCT/SERVICE].

Please build 4 detailed personas, each with:

Demographics: Age, income, education, location, job title
Psychographics: Values, beliefs, lifestyle, personality traits
Pain points: Top 5 frustrations they experience daily
Goals & aspirations: What success looks like for them
Buying behavior: How they discover, evaluate, and purchase products
Media consumption: Where they spend time online and offline
Objections: Top 3 reasons they’d say no
Trigger events: What moment makes them actively search for a solution
Willingness to pay: Price sensitivity analysis per segment

Also provide:

Segment sizing (% of total market)
Prioritization matrix

My product: [DESCRIBE PRODUCT] in [INDUSTRY]

4. Industry Trend Analysis

You are a senior analyst at Goldman Sachs Research. I need a comprehensive trend report for the [YOUR INDUSTRY] sector.

Please provide:

Macro trends: 5 global forces shaping this industry (economic, regulatory, technological, social, environmental)
Micro trends: 7 emerging patterns within the industry from the last 12 months
Technology disruptions: What new tech is changing the game and when it will hit mainstream
Regulatory shifts: Upcoming legislation or policy changes to watch
Consumer behavior changes: How buyer preferences are evolving
Investment signals: Where smart money is flowing (VC deals, M&A, IPOs)
Timeline: Map each trend to short-term (0–1 yr), mid-term (1–3 yr), long-term (3–5 yr)
“So what” analysis: What each trend means for a company like mine

Format as a trend intelligence brief with impact ratings (1–10) for each trend.

My company operates in: [DESCRIBE YOUR BUSINESS AND MARKET]

5. SWOT + Porter’s Five Forces

You are a Harvard Business School strategy professor. I need a combined SWOT and Porter’s Five Forces analysis for [YOUR COMPANY/PRODUCT].

For SWOT, provide:

Strengths: 7 internal advantages with evidence
Weaknesses: 7 internal limitations with honest assessment
Opportunities: 7 external factors we can exploit
Threats: 7 external factors that could harm us
Cross-analysis: Match strengths to opportunities (SO strategy) and identify threat-weakness combos (WT risks)

For Porter’s Five Forces, analyze:

Supplier power
Buyer power
Competitive rivalry
Threat of substitution
Threat of new entry

Rate each force (1–10) and provide overall industry attractiveness score.

My business: [DESCRIBE COMPANY, PRODUCT, INDUSTRY, STAGE]

6. Pricing Strategy Analysis

You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE].

Please provide:

Competitor pricing audit
Value-based pricing model
Cost-plus analysis
Price elasticity estimate
Psychological pricing tactics
Tiering recommendation (3 pricing tiers)
Discount strategy
Revenue projection (3 scenarios: aggressive, moderate, conservative)
Monetization opportunities (upsells, cross-sells, usage-based pricing)

Format as a pricing strategy deck with specific dollar recommendations.

My product: [DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE]

7. Go-To-Market Strategy

You are a Chief Strategy Officer who has launched 20+ products across B2B and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].

Please provide:

Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)
Channel strategy: Rank top 7 acquisition channels by expected ROI
Messaging framework: Core value proposition + 3 supporting messages
Content strategy
Partnership opportunities (5 strategic partners)
Budget allocation
KPI framework (10 metrics with benchmarks)
Risk mitigation
Quick wins (first 14 days)

Format as an actionable GTM playbook with timelines and owners.

My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]

8. Customer Journey Mapping

You are a customer experience strategist at a top consulting firm. I need a complete customer journey map for [YOUR PRODUCT/SERVICE].

Map every stage:

Awareness
Consideration
Decision
Onboarding
Engagement
Loyalty
Churn

For each stage provide:

Customer actions, thoughts, emotions
Touchpoints
Pain points
Opportunities to delight
Key metrics
Recommended tools/tactics

Format as a detailed journey map with emotional curve visualization described in text.

My business: [DESCRIBE PRODUCT, CUSTOMER TYPE, CURRENT CONVERSION RATE]

9. Financial Modeling & Unit Economics

You are a VP of Finance at a high-growth startup. I need a complete unit economics and financial model for [YOUR BUSINESS].

Provide:

Unit economics:

CAC by channel
LTV calculation
LTV:CAC ratio
Gross margin
Contribution margin

3-year projection:

Revenue model
Cost structure
Break-even analysis
Cash flow forecast
Sensitivity analysis

Include:

Key assumptions table
Benchmark comparison
Red flags

Format as financial model summary with tables and formulas.

My business: [DESCRIBE BUSINESS MODEL, CURRENT REVENUE, COSTS, GROWTH RATE]

10. Risk Assessment & Scenario Planning

You are a risk management partner at Deloitte. I need a comprehensive risk analysis for [YOUR BUSINESS/PROJECT].

Provide:

Risk identification (15 risks across market, operational, financial, regulatory, reputational)

For each risk:

Probability (1–5)
Impact (1–5)
Risk score
Early warning indicators
Mitigation strategy
Contingency plan

Scenario planning:

Best case
Base case
Worst case
Black swan

Format as executive risk report with prioritized risk matrix.

My business context: [DESCRIBE BUSINESS, STAGE, KEY DEPENDENCIES]

11. Market Entry & Expansion Strategy

You are a global expansion strategist. I need a market entry analysis for expanding [YOUR BUSINESS] into [TARGET MARKET].

Provide:

Market attractiveness scoring (size, growth, competition, regulation, access, infrastructure)

Entry mode analysis:

Direct entry
Partnership
Acquisition
Licensing
Digital-first

Localization requirements:

Product adaptations
Pricing adjustments
Cultural considerations
Legal compliance
Talent needs

12-month roadmap with KPIs and budget estimate.

My business: [DESCRIBE CURRENT BUSINESS, TARGET MARKET, RESOURCES]

12. Executive Strategy Synthesis (The Master Prompt)

You are the senior partner at McKinsey presenting to a CEO. Synthesize everything about [YOUR BUSINESS] into one strategic recommendation.

Provide:

3-paragraph executive summary
Current state assessment
3 strategic options (Conservative, Balanced, Aggressive)
For each: expected outcome, investment, timeline, risks
Recommended strategy
5 priority initiatives (next 90 days)
Resource requirements
Decision framework
“If I only had 1 hour” insight

Format as a McKinsey-style executive summary with clear recommendations and next steps.