Career - HOw to get recruited on LInkedIN

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Great Ads Content Rule

 Most ads fail because they don’t pass this test.

Video

To write high-converting ads, landing pages, emails, or VSLs,

every sentence must answer YES / NO / NO:

Can you picture it? Yes

Can you prove it wrong? No

Could anyone else say it? No

Bad ad:

“We deliver amazing results.”

Better ad:

“47 booked calls from $1,200 in spend using one landing page.”

If your copy sounds right but doesn’t convert,

it’s probably failing one of these.

One Insight ONly

 I vomit when I see a presentation with MULTIPLE INSIGHTS in it.

A strategy needs ONE INSIGHT no more, no less.
Or a framework like the 4Cs used to have 4 insights for one strategy.
It’s a clear sign the person doesn’t know what an insight is OR how it works with a strategy.
An insight unlocks a new way around the problem standing in the way of the goal.
It’s like using multiple keys on the one lock.
It also devalues insights.
Insights are one of the hardest things to get to in advertising.
You can’t have multiple insights for the one campaign
Here’s a great example of what one insight looks like for a campaign.
Then you can see the insight and strategy on the last slides
If you’re interested in learning how to write insights, come along to my free workshop next week.