Content Marketing Band Wagon, An Effective Marketing Strategy To Drive Traffic + Infographic
Content marketing over the last couple of years has picked up a lot. Bloggers are the first ones being able to capitalize on the efforts of marketing put in over the years. While businesses are trying to adapt, they have loads to learn from real life bloggers who are seeing success in large numbers. Its not just about content creation, its about quality
content marketing. There are various aspects to marketing your content on the web, as a matter of fact there are several stages of
content marketing which I outline in another article titled Straight forward content
marketing strategy. Lets now focus on what content marketing comprises of and what you need to do get on the band wagon.
The Content Marketing Band Wagon
Its not too late to get into content marketing, you can always come up with something new and creative and people will love it. There was once a time when there was a lot of article spinning and web 2.0 sites that focused on creating backlinks and not really the quality articles they were required to hold. With several updates code named Google Panda, Google Penguin, Google Do Follow, this has changed the way we create content and also improve the quality of the articles being produced on the world wide web. Come up with a Content Marketing Plan using these tips listed below as it would make the overall task much easier.
Common Goal’s of Content Marketing
Each organization, marketer or blogger has their own need and requirement or simply put goals to content marketing. While there are few unique reasons each of them do content marketing there is often a common space they all overlap. Listed below are the three common reasons these people involve in content marketing.
Creating Brand Awareness Branded Content Marketing creates brand visibility big time. It proves your capability and authority in specific field. Branding does not always have to be visual, it can be content that is informative, solve problems, and be of some real value. This sort of content creates brand awareness and people are most likely to refer to you when then talk about the subject matter again.
Lead Generation There has never been a great way of generating leads before. The potential and possibility to so many people in one place can never be possible in real live. Virtual presence has created a space where you can generate thousands of leads, nurture them, and convert them to customers. One of the many reasons businesses step into content marketing is because of the lead opportunities they hold for them.
Customer Loyalty Customers often learn a lot from blogs. Blogs keep customers and loyal fans informed and engaged. its important that you educate and update your customers and future customers. Loyal readers expect to stay informed of all happenings about the products or services they purchase.
Quality Content Key To Success
Creating content is not content marketing. Creating valuable and quality articles that solves people’s problem in some way, its adds value to the readers or proves informative is what that will determine if your content marketing strategies succeed or not. It’s the value you create with your content and what it does for you in return.
The Most Effective Marketing Strategy
The most effective content
marketing strategy entirely depends on what you do as part of content marketing and how you go about executing your strategy. For now lets take a look at all that qualifies for content marketing.
Article Submission / Guest Submissions
Article submission and guest article writing is the talk of the town today because of the value it creates for the blogger and the business. Access to new readers and potential customers, showcase authority, credibility and more.
e-Newsletters Marketing Strategy
I cannot reiteration it any more than other marketers “The Money Is In The List” period. There is nothing more to it. Creating a newsletter for your business is not an option it’s a requirement. Creating quality content for your readers via your newsletter will get your reader engaged and a great way to build trust and respect.
Blogs
Blogs have grown tremendously over the last few years. Its grown so big that its no longer just a marketing tool or a platform. Its more about a system that offers you an option to make money blogging. Even readers are turning bloggers today as its potential are endless.
Social Media Content Curating
Social media has changed and has offered even more opportunities for those who cannot create content. its offers options for you to curate content. If you like cooking but not good at writing some recipes and sharing it with others you can use
content curating tools to curate content created on the web and share it will millions of readers who are interested in the type of information you have to share. This tool not only helps you to build an audience but also drives traffic and new readers to the source website. You in a way are doing a big favor to the blogger and interested readers.
Case Studies
Off late case studies have taking a big leap in content marketing. Everyone is interested in know the problem and how you tackled the situation. While this works well now its good to jump on the bandwagon and make the most of it while it lasts. The thing with case studies is that, one solution does not fit all. Every product, services, or blog or website will need to be analyzed and a custom solution needs to be build. Irrespective, they are a good way to know how fellow businesses handled the situation.
Content Marketing Infographic
Finally an awesome well designed
infographic to make it easy for you to read and also share on various social networks with your fellow readers who might find it useful.
