25 CONTENT MARKETING FACTS THAT WILL MAKE YOU SERIOUSLY CONSIDER MOBILE

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In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.

Here are 25 mobile & content marketing facts:

1. Within 4 years, more consumers will access internet content via mobile devices than PCs (Source: Brightcove)
2. People spend more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove)
3. 43% of B2C marketers use mobile content as a content marketing tactic (Source: CMI)
4. 42% of B2C marketers use mobile apps as a content marketing tactic (Source: CMI)
5. 33% of B2B marketers use mobile content as a content marketing tactic (Source: CMI)
6. 26% of B2B marketers use mobile apps as a content marketing tactic (Source: CMI)
7. From 2011 to 2012, the use of mobile as a tactic by B2B marketers has increased from 15% to 33% (Source: CMI)
8. 30% of marketing managers think that branded mobile apps is the most important channel for engaging consumers (Source: The CMA)
9. There are 5x as many cell phones in the world as there are PCs (Source: Impiger Mobile)
10. 82% of US adults own a cell phone (Source: Pew Internet)
11. 49% of the mobile subscribers in the US own a smartphone (Source: MobiThinking)
12. 25% of Americans ONLY use mobile devices to access the internet (Source: GoMo News)
13. 73% of smartphone users said they used mobile web to shop rather than an app (Source:Yahoo)
14. 72% of smartphone users in the US use the device to look up directions or maps (Source:zmags)
15. 56% of global online consumers watch video on mobile at least once a month (Source:Brightcove)
16. 28% of global online consumers watch video on mobile at least once a day (Source:Brightcove)
17. 60% of web users say they expect a site to load on their mobile phone in 3 seconds or less (Source: Compuware)
18. 74% are only willing to wait 5 seconds or less for a web page to load before leading the site (Source: Compuware)
19. Time spent on mobile apps is largely dominated by games and social networking (49% and 30% resp.) (Source: HubSpot)
20. 72% of smartphone users in the US use the device to go online while traveling (Source:zmags)
21. 64% of smartphone users in the US use the device to go online while in a restaurant or coffee shop (Source: zmags)
22. 63% of smartphone users in the US use the device to go online while in a store when shopping (Source: zmags)
23. 74% of smartphone users use their phone to help with shopping – 79% ultimately making a purchase as a result (Source: Impiger Mobile)
24. 9 out of 10 mobile searches lead to action and over half lead to purchase (Source: Search Engine Land)
25. 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up (Source: Mobile Marketer)