The 50 Best Brands To Follow On Twitter
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William Wei/Business Insider
With thousands of major brands on the social network, it can be difficult to drown out the noise and figure out who to follow.
We chose some of the best brands to follow on Twitter.
Delta Air Lines has more than a dozen employees responding to customers on Twitter
Handle: @deltaassist
Why it's worth following: Delta Assist has a team of more than a dozen employees responding to customers via Twitter. If you have a question about a delay, cancellation or a lost bag this beats waiting in a customer service line.
Victoria's Secret gives followers access to models with Q&A's
Handle: @VictoriasSecret
Why it's worth following: Victoria's Secret tweets news related to the brand, holds question and answer sessions with them via Twitter and notifies followers of deals and Angel Card perks.
McDonald's motivates followers with prizes
Handle: @McDonalds
Why it's worth following: The company frequently tweets to promote new products and let followers know about upcoming events like the McDonald's Monopoly game. McDonald's also gives away prizes to encourage followers interaction.
Taco Bell updates followers on their sponsored events
Handle: @TacoBell
Why it's worth following: Taco Bell has a very active group of followers, including celebrities, who tweet about the fast food chain and its sponsored events.
Warby Parker encourages followers to showcase their frames for perks
Handle: @WarbyParker
Why it's worth following: Like many brands, Warby Parker entices followers to interact with it on Twitter through contests. But instead of discounts and deals, a winning photo posted on Twitter could end up in the eyeglass company's catalogue.
Levi Strauss & Co. tweets about sales
Handle: @LEVIS
Why it's worth following: Any jeans lover should follow the iconic brand on Twitter. The company frequently tweets about sales and shares photos and videos of its apparel.
Arby's promotes new products and deals
Handle: @Arbys
Why it's worth following: Engaging Arby's on Twitter can get you coupons and keep you in the know when it comes to new menu items — especially their milkshakes.
JCPenney constantly tweets photos of style ideas
Handle: @jcpenney
Why it's worth following: The company Twitter account provides style ideas via Instagram or links to its site. It also replies frequently to customers and has customer service information listed.
Gap tweets about new arrivals
Handle: @Gap
Why it's worth following: Tweets by Gap include updates on new arrivals and campaigns, like 2013's Back to Blue, and events.
Oreo has humorous, timely tweets and special offers
Handle: @Oreo
Why it's worth following: Oreo has one of the most creative and timely Twitter accounts of any major brand. It also tweets about promotional giveaways.
Dos Equis Beer shares facts about "The Most Interesting Man In The World"
Handle: @DosEquis
Why it's worth following: The company tweets hundreds of witty quips from the brand's "Most Interesting Man In The World" campaign, and holds occasional cocktail contests with vacation prizes.
Etsy's Twitter is for customer service and showcasing products
Handle: @Etsy
Why it's worth following: The company's Twitter feed is a good place to check out items promoted by the site and read short reviews from buyers with pictures and videos. It also is a place to contact Etsy for customer service.
Lululemon Athletica connects followers to blogs, yoga videos and more
Handle: @lululemon
Why it's worth following: In addition to new items and photos of apparel in action, Lululemon tweets yoga videos.
Wendy's tweet news, food and contests
Handle: @Wendys
Why it's worth following: The Twitter account promotes menu items and Wendy's-related news but also retweets affiliated accounts.
Nike gives followers the motivation they need
Handle: @Nike
Why it's worth following: Unlike most brands, Nike has set out to motivate its followers with tweets — including some images and videos. There is hardly any specific product promotion.
Dunkin' Donuts heavily interacts with followers and holds contests
Handle: @DunkinDonuts
Why it's worth following: The company frequently replies to tweets — both good and bad — and uses Twitter to promote contests.
IKEA tweets links to its bloggers, design ideas and fields customer service questions
Handle: @DesignByIKEA
Why it's worth following: The home furnishing store has one of the more well-rounded Twitter accounts of major brands. It offers tips for college move-in day, links to design bloggers, sale notifications and customer service.
Whole Foods Market offers gift cards and dinner advice
Handle: @WholeFoods
Why it's worth following: Whole Foods Market offers gift cards to followers that participate in surveys and cooking/meal tips.
H&M gives behind-the-scenes looks at their collections
Handle: @hm
Why it's worth following: H&M gives followers a heads up on when collections will be available and some behind-the-scenes access to them.
Kate Spade frequently tweets articles, blogs and photos of the brand
Handle: @katespadeny
Why it's worth following: Kate Spade tweets about campaigns, what's happening at its New York City office and links to articles and blogs.
Gilt tweets about new items available on the site
Handle: @Gilt
Why it's worth following: Gilt's Twitter is a great way to keep track of the site's sales. It also promotes contests.
Applebee's tweets new menu items and Lunch Decoy ideas
Handle: @Applebees
Why it's worth following: Applebee's tweets about menu items and specials, like its 2 for $20 deal, but the best part about the Twitter may be its affiliation with "Lunch Decoy" blow-up dolls.
Kendall-Jackson Wines frequently interacts with followers
Handle: @KJWines
Why it's worth following: The winery has a meager number of followers relative to the power of the brand, but it frequently interacts with them and tweets news about the business.
Free People shares new items, style ideas and trends
Handle: @FreePeople
Why it's worth following: Free People tweets about items, styles and gives sneak peeks at upcoming catalogs. It also tweets beauty tips.
Subway tweets restaurant-related news and interacts with followers
Handle: @SUBWAY
Why it's worth following: The sandwich chain shares news about the company, retweets its famous spokesman, Jared Fogle, and has a sense of humor on occasion.
Express reminds shoppers of sales
Handle: @ExpressLife
Why it's worth following: Express frequently has sales, and its Twitter feed will help fans of the brand stay in the know.
Starbucks spills new drink news and more
Handle: @Starbucks
Why it's worth following: Starbucks keeps followers up to date on company news, like the expanding availability of its Reserve Blends, and tweets cool photos.
Charmin has humorous tweets and company news
Handle: @Charmin
Why it's worth following: Charmin is an example of a brand tweeting timely, relatable comments in addition to things directly related to the brand.
Old Spice's Twitter is silly as its commercials, but more digestible
Handle: @OldSpice
Why it's worth following: The brand's Twitter feed has just the right amount of the silliness and jives well with its popular television campaign.
American Express Tweets news, offers and customer service information
Handle: @AmericanExpress
Why it's worth following: American Express has some good offers via Twitter and keeps followers up on company news, like events it sponsors.
JetBlue tweets booking offers and company news
Handle: @JetBlue
Why it's worth following: The JetBlue Twitter account let's followers know about various offers, including chances to win flights and concert tickets, and company news.
Intel keeps followers up to date on the company and shares industry facts
Handle: @intel
Why it's worth following: Intel tweets company news, information, and industry facts, along with computer quips.
Target has a Twitter for your every need
Why it's worth following: Whether it's company news, customer service questions, style ideas or a job hunt, Target has it covered.
Skittles tweets funny one-liners
Handle: @Skittles
Why it's worth following: Skittles occasionally interacts with customers but most of its tweets are goofy one-liners in the same vein as its commercials.
Disney tweets inspiring quotes and news
Why it's worth following: Disney inspires followers with quotes from its movies and occasional news. Disney Memories is a Twitter feed where fans can share their memories at the parks. Look at this little prince.
Barnes & Noble tweets company and industry news plus links to its blogs
Handle: @BNBuzz
Why it's worth following: Barnes & Noble tweets company and industry news while sharing product promotions and links to its blog.
Petco tweets special offers and photos of animals — who doesn't love that?
Handle: @Petco
Why it's worth following: In addition to special event and offers, Petco shares cute pet photos with followers.
Sears has a Twitter for brand news, style and customer service
Why it's worth following: Sears customer service Twitter account is especially active, and the retailer's other accounts share sale news and style ideas.
DSW frequently promotes offers
Handle: @DSWShoeLovers
Why it's worth following: DSW reminds followers of special offers and deals every day on Twitter. Every shoe lover should keep up with them.
Clorox has a creative, humorous Twitter that also tweets company news
Handle: @Clorox
Why it's worth following: The company site claims Anne Murray, the founder's wife, would have been "...right at home on Facebook and Twitter. She knew how to talk with customers in real time." And Clorox does. The company tweets are fun and interactive.
Kraft tweets its re-imagined ad campaign and snack and recipe ideas
Handle: @kraftfoods
Why it's worth following: Followers get a good mix of snack and recipe ideas along with snapshots of Kraft's humorous ads.
Waffle House has funny tweets and frequently interacts with followers
Handle: @WaffleHouse
Why it's worth following: The restaurant chain is always interacting with followers and rewteeting their love for the place.
Nordstrom promotes offers and more
Why it's worth following: Nordstrom and its discount sibling Norstrom Rack tweet offers and style ideas.
Pillsbury shares food ideas and stories
Handle: @Pillsbury
Why it's worth following: Along with recipes of the day, Pillsbury tweets ideas for food and mouth-watering photos.
Ann Taylor has you covered "from desk to date night" with offers
Handle: @AnnTaylor
Why it's worth following: The brand gives followers a mix of offers, news and information about new arrivals.
American Airlines tweets worthwhile deals
Handle: @AmericanAir
Why it's worth following: American Airlines tweets travel ideas and some great deals on flights.
Dell promotes offers on PCs and other devices
Handle: @DellOutlet
Why it's worth following: The computer technology company tweets tons of competitive deals on a daily basis.
The App Store shares the latest ones for iOS users
Forever 21 let's followers know when great offers are happening
Handle: @Forever21
Why it's worth following: The fashion retailer offers discount codes to followers.
Follow J. Crew for new items, articles and customer service
Why it's worth following: The retailer tweets articles about its designers and pictures from its Instagram. And Sarah from J. Crew helps shoppers resolve style woes at the @jcrew_help handle.
Read more: http://www.businessinsider.com/best-brands-to-follow-on-twitter-2013-9?op=1#ixzz2eWQDNl00
