Saturday, April 2, 2016

2016 Shorty Award Winners for Best Brands on Social Media


Diageo's "My Tales of Whisky Yule Log" won for Best Influencer and Celebrity Campaign. YouTube
The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.
In addition to crowning winners in each category, the awards honored high-scoring entries with gold, silver and bronze honors. The ceremony will be held on April 11 at theTimesCenter in New York.
A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."
Check out the list of winners below, and check out the Shorty Awards Snapchat account to see the full awards announcement. 
Agency of the Year
Large Agency of the Year: R/GA
Mid-Size Agency of the Year: DDB Chicago
Small Agency of the Year Atomic: 212 Sydney
Best Overall Facebook Presence
Winner
AJ+
produced by AJ+
Best Overall Instagram Presence
Winner
Airbnb 
produced by Airbnb
Best Overall Tumblr Presence
Winner
The Real Cost: Reaching youth at risk of experimenting with cigarettes
produced by FCB Garfinkel
Silver Honor
HUNT the TRUTH Audio Series
produced by Ayzenberg Group for Xbox/343 Industries
Silver Honor
Mic Tumblr Page for Best Overall Tumblr Presence
produced by Mic Network
Bronze Honor
Girls
produced by HBO
Bronze Honor
San Diego Zoo Tumblr
produced by San Diego Zoo Global
Best Overall Twitter Presence
Winner
Casper: The Tweeting Mattress
produced by Casper
Bronze Honor
@SportsCenter
produced by ESPN
Bronze Honor
Doctor Who
produced by Everybody at Once
Best Overall YouTube Presence
Winner
Last Week Tonight
produced by HBO
Best Use of Facebook
Winner
Silent Ads
produced by CP+B and Hotels.com
Silver Honor
Ultimate Immersion: GoPro Spherical and VR
produced by GoPro
Bronze Honor
IKEA Germany Facebook Page
produced by IKEA Deutschland, Razorfish Germany
Bronze Honor
LEGO Kronkiwongi
produced by LEGO
Best Use of Instagram
Winner
Beats By Dre Straight Outta Compton
produced by R/GA's Hustle
Silver Honor
The Tonight Show Starring Jimmy Fallon
produced by NBC Entertainment
Best Use of Pinterest
Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon
Best Use of Snapchat
Winner
Call of Duty: Hack in Black
produced by Activision with Edelman & AKQA
Best Use of Tumblr
Winner
Critics' Choice Awards Fan Art Red Carpet
produced by A&E Television
Bronze Honor
Bates Motel Fan Art Guestbook
produced by A&E Television
Best Use of Twitter
Winner
Lovin' The Super Bowl
produced by DDB Chicago and McDonald's
Silver Honor
#SmartGirlsAsk Launch at the Emmys Red Carpet
produced by Television Academy, Amy Poehler's Smart Girls, Twitter
Bronze Honor
Dove and Twitter #SpeakBeautiful
produced by VaynerMedia, Edelman, Mindshare
Best Use of Vine
Winner
Disney Vine
produced by Disney Interactive
Best Use of YouTube
Winner
Do You Adventure?
produced by North
Bronze Honor
Always Unstoppable
produced by Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUP New York
Best Use of an Emerging Platform
Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network
Gold Honor
Ex Machina Tinder Turing Test
produced by Watson Design Group Inc.
Bronze Honor
Selfie Induced Horror
produced by Agency OMD/Ignition Factory
Best Influencer and Celebrity Campaign
Winner
My Tales of Whisky Yule Log
produced by Hunter Public Relations for Diageo
Silver Honor
Apartments.com: #MovinOnUp
produced by RPA
Bronze Honor
"I Am a Witness" Bullying Prevention Campaign
produced by the Ad Council
Bronze Honor
Molly Hartley's Social Media Exorcism
produced by Digital Media Management
Best Integrated Campaign
Winner
Love Has No Labels
produced by R/GA and The Ad Council
Silver Honor
Lucy The Robot
produced by Atomic 212 Sydney
Best Mobile Campaign
Winner
Taco Bell Mobile Ordering Application
produced by DigitasLBi
Bronze Honor
2015 MTV EMA
produced by Viacom International Media Networks (VIMN)
Best Multi-Platform Campaign
Winners
#NewWords — Dictionary.com
produced by Collab and Dictionary.com
Endless Table
produced by Havas Worldwide Chicago for Reynolds
Bronze Honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
produced by Wells Fargo
Best Social Good Campaign
Winners
"Love Has No Labels" Diversity & Inclusion Campaign
produced by The Ad Council and R/GA
Connor's Cure
produced by WWE
Bronze Honor
Tall order, months in the making
produced by the Calgary Zoo
Bronze Honor
TOMS One Day Without Shoes 2015
produced by TOMS Shoes
Bronze Honor
#PrankItFWD
produced by DEFY Media
Best Use of Animated GIFs
Winner
Hulu: The Perfect GIF
produced by Good People
Bronze Honor
Hannibal Travel Posters
produced by bpg and NBC Universal
Best Contest or Promotion
Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network
Best Data Visualization
Winner
#Cokenomics
produced by Mistress and Netflix
Bronze Honor
Clorox: For When Things Go Viral
produced by Ketchum, Critical Mass, AKQA
Bronze Honor
Spotify Singles
produced by Razorfish New York/Stink Digital
Best Use of Emojis
Winner
Emoji Ordering
produced by CP+B and Domino's
Bronze Honor
Jordan Brand, Emoji Battle
produced by Laundry Service
Best Use of a Hashtag
Winner
#GayIsOK
produced by Lush Cosmetics + AllOut
Gold Honor
MasterCard #AcceptanceMatters
produced by VaynerMedia
Silver Honor
#FeelsLikeHome Best Hashtag
produced by Quantas Airlines
Silver Honor
#FlipOffFur
produced by breensmith
Silver Honor
Freedom to Marry - Love Must Win
produced by Blue State Digital
Bronze Honor
#StandUp4
produced by Carat, McCann
Bronze Honor
Chevrolet #BestDayEver
produced by Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman
Bronze Honor
Vikings Hashtag Raids
produced by 360i
Bronze Honor
M&M's Red Nose Day Campaign
produced by Weber Shandwick
Best Use of Livestreaming Video
Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network
Best Use of a Meme
Winner
Straight Outta Somewhere
produced by PMG and Beats by Dre
Best Photography and Graphics
Winner
High-Five. Give $5. Save Big Cats.
produced by National Geographic
Gold Honor
Hulu, The Mindy Project Season 4
produced by GLOW
Bronze Honor
Endless Table
produced by Havas Worldwide Chicago
Best Use of Video
Winner
Wish Writer
produced by Carat and J. Walter Thompson for Macy's
Gold Honor
Coca-Cola: Dark Iftar "No Labels"
produced by Memac Ogilvy & Mather
Gold Honor
Orange Is the New Black 'Twas a Night in Litchfield Holiday Video
produced by New Wave Entertainment
Silver Honor
The Fight for $15 Veteran's Day Video
produced by Fight for $15
Bronze Honor
#LeftSwipeDat
produced by truth, 72andSunny, Assembly, Ketchum
Bronze Honor
First Haircut
produced by MullenLowe Winston Salem and ULTA
Bronze Honor
Slurpee Tastes Like...
produced by Isobar and 7-Eleven Australia

Best Use of Virtual Reality
Winner
Discovery VR
produced by Discovery Communications
Bronze Honor
Step Into the "Circle of Life" — The Lion King VR Experience
produced by Disney Theatrical Group
Best in Customer Service
Winner
Tale of tiger's big adventure highlights airport's commitment to customer service
produced by Hillsborough County Aviation Authority
Best Integration with Live Television
Winner
The Voice
produced by NBC Entertainment
Silver Honor
Lovin' the Super Bowl
produced by DDB Chicago and McDonald'sSilver Honor
Silver Honor
Visa One Handed Catch: Super Bowl Guinness World Record
produced by FleishmanHillard
Best Use of Gamification
Winner
#CatchDrogon
produced by 360i, HBO's 'Game of Thrones'
Best Use of Humor
Winner
Mustang Speed Dating
produced by Team Detroit and Ford
Best Online Community
Winner
@SummerBreak, a single summer told over multiple platforms
produced by AT&T, Fullscreen, The Chernin Group, Astonauts Wanted
Gold Honor
Doctor Who
produced by Everybody at Once
Silver Honor
#AirbnbSundance
produced by Airbnb
Silver Honor
American Horror Story: Hotel
produced by FX Networks
Silver Honor
Good Tweeting, great eating!
produced by GrubHub
Silver Honor
Planet of Triumphs
produced by Red Tettemer O'Connell + Partners
Bronze Honor
@CBC's "Valentines for Canada"
produced by CBC
Bronze Honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
produced by Golin LA
Bronze Honor
Furious 7
produced by Brigade and Universal Pictures
Bronze Honor
Jane the Virgin x Wattpad
produced by Agency OMD/Ignition Factory
Bronze Honor
Microsoft Brand Social
produced by Assembly
Bronze Honor
Orphan Black
produced by Everybody at Once
Bronze Honor
Taking Stoked to the Next Level: GoPro
produced by GoPro
Best Physical and Digital Convergence
Winner
WestJet Christmas Miracle: 12,000 mini miracles
produced by Studio M
Gold Honor
Uber Safe
produced by Rethink
Bronze Honor
#HavasPeepShow
produced by Havas Worldwide Chicago
Bronze Honor
Come Seek Live
produced by MullenLowe U.S.
Bronze Honor
Priceless Elevator Pitch
produced by McCann XBC
Best Real Time Response
Winner
Adopt A Life Partner
produced by DigitasLBi New York
Silver Honor
Jordan Brand, Emoji Battle
produced by Laundry Service
Bronze Honor
The World Through Mr. Robot
produced by USA Network
Bronze Honor
Wingstop #SquashTheBeef
produced by Barkley
Best Media Buying Strategy
Winner
Lucy The Robot
produced by Atomic 212 Sydney for Double Robotics
Bronze Honor
Impractical Jokers Live Punishment Special
produced by truTV
Best Social Media Tool
Winner
#EveryDayCare — Whirlpool, DigitasLBi and Crowdtap
produced by DigitasLBi, Crowdtap and Whirlpool
Most Creative Use of Technology
Winner
Netflix socks
produced by Deeplocal
Gold Honor
Rickstaverse
produced by Carrot Creative and Adult Swim
Silver Honor
Lucy the Robot
produced by Atomic 212 Sydney
Best in Auto
Winner
The Greatest Interception Ever
produced by Volvo Car USA
Bronze Honor
Beyond Utility: 1,000 to 1
produced by Team One and Lexus
Bronze Honor
Mustang Speed Dating
produced by Team Detroit and Ford
Best in Business to Business
Winner
#BallotBriefcase on Snapchat
produced by PwC
Bronze Honor
Say No To Spec
produced by Zulu Alpha Kilo & Zulubot
Bronze Honor
The Intermodals
produced by MullenLowe Winston Salem
Best Consumer Brand
Winner
Lucy The Robot
produced by Atomic 212 Sydney for Double Records
Bronze Honor
Straight Outta Somewhere
produced by PMG and Beats by Dre
Best in Education
Winner
John Jay College Insta-Challenge
produced by VGD
Best in Entertainment
Winner
Peanutize me!
produced by Ludomade
Gold Honor
Furious 7
produced by Brigade for Universal Pictures
Gold Honor
Night of Too Many Stars- America Comes Together for Autism Programs 
produced by Comedy Central, Busboy Productions
Gold Honor
STX Entertainment's "The Gift"
produced by Giant Spoon
Gold Honor
World Wrestling Entertainment (WWE)
produced by WWE
Silver Honor
Back to the Future 30th Anniversary Edition
produced by Universal Pictures Home Entertainment
Silver Honor
Spotify Found Them First
produced by Razorfish New York / Stink Digital
Silver Honor
Spotify Taste Rewind
produced by Razorfish New York / Stink Digital
Silver Honor
Universal Unfriended Social Campaign
produced by bpg and Universal Pictures
Bronze Honor
#BeatlesOnSpotify
produced by Spotify
Bronze Honor
Luke Bryan Digital Autograph Application
produced by Telescope
Bronze Honor
Oxygen's Very Real
produced by Oxygen Media
Bronze Honor
Selfie Induced Horror
produced by Agency OMD/Ignition Factory
Bronze Honor
Spotify Singles
produced by Razorfish New York / Stink Digital
Bronze Honor
Trainwreck Social Campaign
produced by BPG and Universal Pictures
Best in Family and Parenting
Winner
Plum Organics: Parenting Unfiltered
produced by Something Massive
Bronze Honor
LEGO Kronkiwongi
produced by LEGO
Best in Fashion, Beauty and Luxury
Winner
Carol's Daughter #BornandMade
produced by Love Social
Best in Financial Services
Winner
Meet Halfway
produced by CP+B and PayPal
Best in Food & Beverage
Winner
Lovin' The Super Bowl
produced by DDB Chicago and McDonald's
Best in Games
Winners
Hunt the Truth Audio Series
produced by Ayzenberg Group for Xbox/343 Industries
Lego Dimensions: The Ultimate Social Media Collaboration
produced by Warner Bros. Interactive Entertainment
Bronze Honor
Madden: The Movie
produced by Heat
Best in Government and Politics
Winner
The Royal Navy Engineers Recruitment Campaign
produced by e3
Gold Honor
The Fight for $15
produced by Fight for $15
Best in Health and Fitness
Winner
#CignaRunTogether at #DisneylandHalf Marathon Weekend
produced by Cigna
Best in Home and Decor
Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon
Best in Hospitality
Winner
Two Bellmen
produced by Marriott International, Marriott Content Studio, SubstanceOver Hype, Platform Media Group
Best in Live Events
Winner
2015 iHeartRadio Music Festival
produced by iHeartRadio
Gold Honor
2015 iHeartRadio MusicAwards
produced by iHeartRadio
Bronze Honor
#AirbnbSundance Live
produced by Airbnb
Bronze Honor
#IAmAgent23
produced by TBWA - Nissan United
Best in News
Winner
The New Yorker on Social Media
produced by The New Yorker
Best in Nonprofit
Winners
Crossroads Community Street Fare Social Campaign
produced by Saatchi & Saatchi Wellness
Love Has No Labels
produced by R/GA and The Ad Council
Best in Pets and Animals
RuffLife
produced by breensmith
Gold Honor
I Get Beggin'
produced by Big Spaceship LLC
Gold Honor
Zico Coconut Water Taps "Spokespawson" for #DogDaysofWinter Campaign
produced by Zico Coconut Water
Best in Retail and E-Commerce
Winner
Live The Fresh Blade Shave
produced by Dollar Shave Club
Gold Honor
Casper: Bringing Bedtime Back
produced by Casper
Gold Honor
Lucy the Robot
produced by Atomic 212 Sydney
Bronze Honor
Allston Christmas
produced by Hill Holliday
Best in Technology
Winner
Lucy the Robot
produced by Atomic 212 Sydney for Double Robotics
Bronze Honor
Motorola: #MotoSelfieStick
produced by Razorfish/DigitasLBi
Best in Television
Winner
Netflix Narcos Original Series Social Media Campaign
produced by Mistress and Netflix
Gold Honor
The Voice
produced by NBC Entertainment
Silver Honor
Empire: 2015 Social Media Campaign
produced by Fox Broadcasting Company
Bronze Honor
Lucy the Robot
produced by Atomic 212 Sydney
Bronze Honor
The World Through Mr. Robot
produced by USA Network
Best in Wine, Beer and Spirits
Winners
Hockey Heaven
produced by Rethink for Molson Canadian
My Tales of Whisky Yule Log
produced by Hunter Public Relations for Diageo
Best in Travel and Tourism
Winner
Blah Airlines
produced by Eleven Inc. and Virgin America
Best in Sports
Winner
#MyPlayoffsMoment
produced by National Hockey League
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