most people struggle in using ChatGPT for research,
but these tools will help you see things differently… use the 4Cs Framework & Benefit Ladder. ask questions to learn the COMPANY, CONSUMER, CATEGORY, and CULTURE insights; find the PRODUCT FEATURES, FUNCTIONAL & EMOTIONAL BENEFITS to get to the consumer goal. this is how you do research with AI.
but these tools will help you see things differently…
use the 4Cs Framework & Benefit Ladder.
ask questions to learn the
COMPANY, CONSUMER, CATEGORY, and CULTURE insights;
find the PRODUCT FEATURES, FUNCTIONAL & EMOTIONAL BENEFITS
to get to the consumer goal.
this is how you do research with AI.