https://www.geeky-gadgets.com/one-page-business-plan-in-20-minutes/?utm_source=flipboard&utm_content=topic/marketing
Ltap Research
Saturday, December 21, 2024
Marketing Rules
Marketing often gets a reputation for being easy.
Just create a campaign and watch the results roll in, right?
But in reality, it’s anything but simple.
It’s a mix of strategy, creativity, and relentless trial and error.
I've been in the industry long enough...
So I know what works and what doesn't.
Here are 13 marketing lessons I’ve learned the hard way:
1. No one cares about your product until you show them why it solves their problem.
➡️ Show how your product solves specific pain points for your customers.
2. The best marketing strategy is knowing your customer inside out.
➡️ Talk to your audience and figure out what they truly need.
3. Throwing money at ads won’t fix a bad offer.
➡️ Test and refine your offer based on real customer feedback.
4. Consistency beats creativity every single time.
➡️ Don’t reinvent the wheel. Stick with what works and stay consistent.
5. Every marketing channel dies eventually. You need to stay ahead of the curve.
➡️ Keep experimenting with new platforms and be ready to adapt.
6. The fastest way to kill your credibility is overpromising.
➡️ Be honest about what you can deliver.
7. Your data is your goldmine. Mine it well.
➡️ Analyze trends in your metrics and focus on strategies that deliver results.
8. Retention is more valuable than acquisition.
➡️ A returning customer costs less and spends more.
9. A good story will always sell better than hard facts.
➡️ Use relatable case studies and examples.
10. Marketing doesn’t stop at the sale.
➡️ Build long-term relationships by keeping customers engaged.
11. You don’t need to chase every trend.
➡️ Stick to strategies that align with your brand.
12. The first version of anything will suck, and that’s fine.
➡️ Start now, learn from your mistakes, and improve as you go.
13. Great marketing will kill a bad product faster.
➡️ Strong marketing shines a spotlight on flaws just as fast.
The best marketing doesn't feel like selling.
Instead, it aims to create experiences that customers want to share
Great Ads
10 of the Most Creative Ads I’ve Seen This Week
https://www.linkedin.com/posts/therohansheth_10-creative-ads-activity-7274776581812756480-3_LQ/?utm_source=share&utm_medium=member_ios(The last one is too funny 😂)
Great marketing isn’t about shouting the loudest.
It’s about being smart, relatable,
and a little daring like these ads:
1. Burger King
↳ A bold callout to their biggest rival.
↳ It’s spicy, memorable, and makes you want to pick a side.
2. Adsum
↳ Finally, a watch ad that doesn’t scream, “Be rich and important.”
↳ Relatable, funny, and perfect for the email-fatigued among us.
3. Grammarly
↳ One comma turns dinner with Grandma into a horror story.
↳ Simple, clever, and proof that punctuation matters.
4. O’Donovan’s Irish Pub
↳ The “naked waitresses” catch your eye, then flip the meaning.
↳ Playful, tongue-in-cheek, and perfect for a pub’s cheeky vibe.
5. Surreal Cereal
↳ Even the billboard is on sale. Talk about committing to the theme!
↳ Creative and self-deprecating humor that sticks with you.
6. DHL
↳ A straight-up roast of FedEx and UPS, and it lands perfectly.
↳ Sharp and witty with a clear messaging that DHL delivers faster.
7. RXBAR
↳ The poster piques your curiosity.
↳ It grabs your attention first, then subtly sells you the product.
8. BMW
↳ Selling sophistication by appealing to car enthusiasts’ egos.
↳ The message? If you know cars, you know that BMW is elite.
9. Otta
↳ Job seekers’ unspoken frustration is being said out loud!
↳ It’s hilarious, bold, and makes you root for them instantly.
10. Metamucil
↳ A poop joke... on a billboard... executed perfectly.
↳ It’s crude, funny, and gets the message across.
These ads prove that humor, boldness, and clever storytelling always win.ag
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