𝐖𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.
Saturday, July 25, 2026
Prompts - Claude Prompts
https://www.instagram.com/p/DbBCgpxkqtl/?img_index=3&igsh=MXRrajJ3bThndjZnMw%3D%3D
Tuesday, July 21, 2026
𝐒𝐄𝐎 𝐯𝐬 𝐆𝐄𝐎 𝐯𝐬 𝐀𝐄𝐎 𝐯𝐬 𝐀𝐈𝐎 - 𝐓𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤.
"Google used to be the whole customer journey. Now it's ONE STOP out of 7 before they reach your website."
Nearly 30% of the cited sources by AI don't appear on Google's first page for the same query.
Because today, the customer JOURNEY looks very different.
That’s the opportunity for businesses to enhance their AI search visibility.
The buying journey now spans traditional search, answer engines, and AI assistants.
A customer might:
→Search for a problem.
→ Ask ChatGPT for recommendations.
→ Verify the answer in Perplexity.
→ Read Google's AI Overview.
→ Ask Gemini a follow-up question.
→ Watch a YouTube review.
→ Then finally, visit your website.
Ranking is still valuable. But citation and authority are increasingly becoming separate competitive advantages. Now, businesses need SEO, GEO, AEO, and AIO working together.
That's why I see SEO, GEO, AEO, and AIO as one integrated visibility framework.
𝐒𝐄𝐎 𝐯𝐬 𝐆𝐄𝐎 𝐯𝐬 𝐀𝐄𝐎 𝐯𝐬 𝐀𝐈𝐎 - 𝐓𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤.
1. 𝐒𝐄𝐎 𝐁𝐮𝐢𝐥𝐝𝐬 𝐭𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧
Its job is to help search engines crawl, understand, index, and rank your content.
The priorities remain: • Technical SEO • Site architecture • Internal linking • Topic clusters • Helpful content.
2. 𝐆𝐄𝐎 𝐄𝐱𝐩𝐚𝐧𝐝𝐬 𝐀𝐈 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲
It synthesizes information from trusted sources. That means your content must become citation-worthy.
GEO focuses on: ✓ Entity optimization ✓ Semantic relevance ✓ Original insights ✓ Structured data ✓ Source credibility ✓ Topical authority
3. 𝐀𝐄𝐎 𝐇𝐞𝐥𝐩𝐬 𝐘𝐨𝐮 𝐎𝐰𝐧 𝐭𝐡𝐞 𝐀𝐧𝐬𝐰𝐞𝐫
Winning visibility means becoming that answer. Here, you're competing for trust.
AEO focuses on: • Question-first content • Featured snippets • AI Overviews • FAQ architecture • Structured answers • Schema markup
4. 𝐀𝐈𝐎 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐯𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝
This is the newest layer. AIO isn't about optimizing one webpage. It's about optimizing your brand's presence across the entire AI ecosystem. The goal is recognition.
That includes: • AI assistants • Knowledge graphs • APIs • Machine-readable documentation • Brand entities • Structured knowledge
These aren't separate disciplines. They work together as a system. Miss one, and your visibility drops. Build all four, and your authority grows.
𝐓𝐡𝐞 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭: If I were auditing a business today, I'd prioritize:
⦿ Technical SEO
⦿ Structured data
⦿ Entity optimization
⦿ Citation-worthy content
⦿ FAQ engineering
⦿ AI-ready documentation
⦿ Brand consistency
⦿ AI visibility measurement
Sunday, July 19, 2026
Prompt - Getting ChatGPT to Give More Honest Answers
1. THE BRUTAL TRUTH MODE
Prompt:
"Skip the reassurance. Tell me what's wrong with [my plan]. I want weaknesses, not validation. Give me the 3 reasons this could fail that I'm least prepared to hear."
2. THE DEVIL'S ADVOCATE LOOP
Prompt:
"Take your previous answer and challenge it. Identify the 3 strongest reasons it could be wrong. Support each with evidence or logic. Then tell me which counterargument is the most convincing and why."
3. THE SECOND-ORDER EFFECTS MAPPER
Prompt:
"Ignore the immediate outcome of [my decision]. Map the second-order and third-order consequences. What happens after the obvious result? What does the situation look like 6 months later, and how are competitors likely to respond?"
4. THE EXPERT PANEL
Prompt:
"Assemble 5 experts in [field], each with a different perspective or philosophy. Have them debate [my problem], challenge each other's assumptions, and present their best arguments. End with the conclusion all 5 would be willing to stand behind."
5. THE HIDDEN ASSUMPTION FINDER
Prompt:
"Review everything I've written. Identify every assumption I'm making that hasn't been verified. Rank them by importance and highlight the single assumption that, if proven wrong, would cause the entire plan to fail."
6. THE 80/20 RECONSTRUCTOR
Prompt:
"Strip away 80% of [my plan] and keep only the actions that create the majority of the results. Tell me what to eliminate first, what to cut next, and which elements are absolutely essential no matter what."
Saturday, July 18, 2026
Prompt - Make it sound more human
1. The Real Person Rewrite
"You are an editor with a sharp eye for writing that reads as constructed, not spoken. Rewrite this the way someone who actually lived it would say it: a little rougher, more direct. Cut anything that feels rehearsed, overbuilt, or written to sound impressive.
Text: [paste]."
2. Thought Flow Fix
"This is not a grammar fix. It is a thinking fix. Rewrite this so the ideas move the way a real mind moves: uneven in places, punchy in others, sometimes slower. Break any pattern where the writing feels too controlled or too evenly paced.
Text: [paste]."
3. Pattern Disruptor
"You specialize in spotting the tells that expose AI writing. Go through this and strip them out one by one. Vary the structure, soften rigid phrasing, and make each word feel chosen in the moment, not generated by a pattern.
Text: [paste]."
4. Voice Shaper
"You are building a voice that sounds like it belongs to one real person. Rewrite this so it carries a clear point of view, not the tone of a neutral observer trying to please everyone. Let opinions, small contradictions, and natural shifts in tone come through.
Text: [paste]."
5. Make It Hit
"Rewrite this with one goal: it should land when someone reads it. Keep what matters, but cut anything that feels flat, calculated, or forgettable. It should sound like it came from someone who actually cares.
Text: [paste]."
6. The Credibility Test
"You are a reader who immediately distrusts writing that sounds too clean. Go sentence by sentence and rewrite anything that feels constructed, overcorrected, or too precise. It should read like something a real person said out loud without second-guessing every word.
Text: [paste]."
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Most strategists get it backwards.
They go hunting for a "fresh insight" first, then try to reverse-engineer a goal to justify it.
This rarely holds up.
Because the “insight” was never solving anything the audience actually cared about.
People have wanted the same things since long before your category existed;
Mastery.
Belongingness.
Safety.
What changes is the obstacle (consumer problem) that culture puts in front of them.
Here’s an example for PlayStation.
For years, gamers wanted mastery.
But culture made it uncool to show excitement about being good at gaming.
They reframed that the pride of winning a game is just as real as winning anything else.
Another example for Dove.
People want to feel good about themselves.
Dove's Real Beauty platform got reactivated with "Courage Is Beautiful"
Same consumer goal (self-respect), same problem (media's narrow view of that goal), new cultural trigger (pandemic isolation, frontline workers).
COVID stripped away every prop of "looking" beautiful, and the obstacle changed overnight.
Courage and steadiness became the standard for beauty.
Human goals don't change. Culture does.
Find what culture is currently doing to block it.
The order matters:
1. Lock the consumer goal.
2. Find what’s in the way of the goal.
3. That gap is where your insight lives.
👉 I’ll be breaking down some more campaign insights at a free upcoming workshop.
How To Find Consumer Insights - sign up here: https://lnkd.in/egVDUUuX