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Leaderhip
Comment SIMPLE and I will send you the Doc! 👇👇. Walking into a new team as their leader is tough, you haven't earned their trust yet. Here are 15 phrases to start building it from day one:
1️⃣ "I'm not here to change everything. I'm here to understand what's working first."
→ Removes the fear of instant disruption.
2️⃣ "Tell me what's been frustrating you. I want to hear it before I form opinions."
→ Signals you listen before leading.
3️⃣ "What do you need from me to do your best work?"
→ Tells them everything about your leadership style.
4️⃣ "I don't have all the answers yet. I'm leaning on you while I get up to speed."
→ Honesty builds more trust than pretending.
5️⃣ "My door is genuinely open. I mean that."
→ Powerful if you back it up.
6️⃣ "I want to know what you're actually good at, not just what your job description says."
→ Sees the person, not just the role.
7️⃣ "If something isn't working, tell me before it becomes a bigger problem."
→ Welcomes radical honesty.
8️⃣ "I'm going to make mistakes. Tell me when I do."
→ Admitting fallibility disarms the room.
9️⃣ "You were here before me. You know things I don't, and I want to learn them."
→ Respects their experience.
🔟 "I'm not going to judge you on what happened before I got here."
→ Offers a fresh, clean slate.
1️⃣1️⃣ "Here's what I value most in people. I wanted you to know that upfront."
→ Transparency sets clear expectations.
1️⃣2️⃣ "I want to catch up with each of you 1-on-1 over the next two weeks."
→ Shows individual investment.
1️⃣3️⃣ "What's one thing this team does really well that you hope stays the same?"
→ Protects what's already working.
1️⃣4️⃣ "What's one thing you'd change if you could?"
→ Gives them an immediate voice.
1️⃣5️⃣ "I'm glad to be here. And I mean that."
→ Warmth lands every time.
Trust isn't built in one big moment, it's built in the first ten small ones.
‘Let’s build awareness.’
The problem I have with this statement is that it looks at things from the business point of view.
It doesn’t get inside the head of the consumer which is not sitting there waiting to become aware of your brand.
That is why when I’m creating a comms framework, I prefer the word living.
It speaks to the mindset of the audience, who are going about living their life, they’re not interested in the category at that moment.
So you need a message that is going to resonate with this audience and be bigger than just about that moment.
Good comms strategy creates a clear link between where the consumer is in their life and the message you need to make for them.
That’s what makes a comms strategy.
👉 Comms Strategy In 60 Minutes, come along to my free workshop.