What's the difference between a STRATEGY and an INSIGHT? - Julien Cole

 What's the difference between a STRATEGY and an INSIGHT?

An insight is key to the house.
The strategy is the house.

Here’s my definitions for the two;

An insight is a revelation that makes you look at the problem in a new way

A strategy is a plan of action to reach a specific goal with the limited resources you have.

The insight unlocks the solution and unlocks a key part to the strategy.

You need all the pieces (problem, goal, solution) for it to make it a strategy.

I share an example of the insight and strategy for Adidas on the last page.

If you’re interested in learning how to write insights, come along to my free workshop next week.

👉 You can sign up for a limited seat here: https://lnkd.in/g3vRJrdJ

AI - Using Clude

 Claude usage increased by 1,487% from January to March.

And yet 99% of people still have no idea what it does.

Cheers to my main man Chris Donnelly for the inspo behind this.

Here's how to use it like a founder who runs their whole business on it...

(And stop using 1 feature out of a possible 13).

1️⃣ Claude Chat: Ask, write, and analyse anything.
↳ Give it full context on your business and goals.

2️⃣ Projects: Saves your files and context permanently.
↳ Upload your tone and audience brief once. Every session starts fully briefed.

3️⃣ Extended Thinking: A deeper reasoning mode for complex problems.
↳ Use it for strategy or launch planning.

4️⃣ Skills: Reusable instruction packs that auto-load for specific tasks.
↳ Build one for hook writing, DM outreach, or newsletters.

5️⃣ Artifacts: Builds interactive files, dashboards, and tools inside the chat.
↳ Working deliverables in minutes.

6️⃣ Cowork: A desktop tool that reads your files and creates real documents.
↳ Pick a folder and give it clear instructions. It'll create a finished doc.

7️⃣ Claude in Excel: Reads your spreadsheets and finds the patterns.
↳ Build model spreadsheets and tweak data and errors in seconds.

8️⃣ Claude in PowerPoint: Builds presentations inside PowerPoint.
↳ Brief it on your webinar deck and get a fully structured presentation.

9️⃣ Connectors: Links Slack, Drive, Notion, Gmail, and 50+ tools.
↳ Claude becomes the operating layer across your whole stack.

🔟 Claude in Chrome: A browsing agent inside your browser.
↳ Research a prospect or summarise a competitor page with one instruction.

1️⃣1️⃣ Claude Code: One of the best coding tools available.
↳ Non-technical founders can build automations without hiring a developer.

1️⃣2️⃣ API: Build products and run Claude inside your own tools.
↳ This is the moment your entire business starts to run on Claude.

1️⃣3️⃣ File Analysis: Reads and draws conclusions from real files.
↳ What takes a junior analyst a day takes Claude minutes.

And here are 4 power tips for you to take full advantage of Claude:

- Stack Projects with Skills. Claude knows who you are instantly.
- Correct a mistake in the chat, and it carries that correction forward.
- Upload a file before you ask any questions. Never ask cold.
- Use Extended Thinking for decision-making.

Most people are using 2 or 3 of these at most.
The ones running the whole stack built a system around it.

That's what Claude OS is.
The full Claude Operating System for founders who want:

✅ Original frameworks like the S-O-L-V-E method.
✅ A system built specifically around Claude and how it thinks.
✅ Drop-in prompts across every stage of your content and lead gen strategy.

Comment "CLAUDEOS" below, and I will send it to you for free !

How do you use Claude to run your business?
Drop it below :D

💾 Save this and open it every time you use Claude.
♻️ Repost to help someone still using Claude like a search engine.
And follow Josh S. for more on AI and founder systems.

Strategy - What People Actually Buy

 

The AI landscape

 The AI landscape is evolving fast — and each model is carving out its own unique strength. 🚀

Here’s my quick take on where different AI platforms shine the most:
🔹 ChatGPT (OpenAI) → Creative workflows, brainstorming, storytelling & coding support
🔹 Grok (xAI) → Real-time trends, social conversations & internet culture insights
🔹 Gemini (Google) → Research, Workspace integration & multimodal productivity
🔹 Claude (Anthropic) → Deep reasoning, long-context analysis & detailed documentation
🔹 Perplexity → Citation-backed research, fact checking & web exploration
🔹 DeepSeek → Technical coding, mathematical reasoning & engineering logic
The real power is not in choosing one AI tool — it’s in understanding which AI to use for which problem. 🎯
Just like businesses use different specialists for different functions, the future of AI productivity will belong to professionals who can strategically combine these platforms for maximum impact.
As someone exploring AI-driven business transformation, I believe the next competitive advantage is not just “using AI” — but mastering the AI ecosystem intelligently.
Which AI platform do you use the most in your workflow — and why? 👇
hashtag#ArtificialIntelligence hashtag#AI hashtag#ChatGPT hashtag#ClaudeAI hashtag#Gemini hashtag#Perplexity hashtag#DeepSeek hashtag#Grok hashtag#FutureOfWork hashtag#Productivity hashtag#Innovation hashtag#DigitalTransformation hashtag#AITools hashtag#PromptEngineering