Saturday, February 21, 2026

Side Hustles

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McKinsey Level Market Analysis

 https://www.instagram.com/p/DU5Wjs2DbWS/?igsh=YXMzMmM2aTNnNWt2&img_index=14


1. Market Sizing & TAM Analysis

You are a McKinsey-level market analyst. I need a Total Addressable Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].

Please provide:

  • Top-down approach: Start from global market → narrow to my segment

  • Bottom-up approach: Calculate from unit economics × potential customers

  • TAM, SAM, SOM breakdown with dollar figures

  • Growth rate projections for the next 5 years (CAGR)

  • Key assumptions behind each estimate

  • Comparison to 3 analyst reports or market research firms

Format as an investor-ready market sizing slide with clear methodology.

Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].

2. Competitive Landscape Deep Dive

You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY].

Please provide:

  • Direct competitors: Top 10 players ranked by market share, revenue, and funding

  • Indirect competitors: 5 adjacent companies that could enter this market

  • For each competitor, analyze: pricing model, key features, target audience, strengths, weaknesses, and recent strategic moves

  • Market positioning map (price vs. value matrix)

  • Competitive moats: What makes each player defensible

  • White space analysis: Gaps no competitor is filling

  • Threat assessment: Rate each competitor (low/medium/high threat)

Format as a structured competitive intelligence report with comparison tables.

My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]

3. Customer Persona & Segmentation

You are a world-class consumer research expert. I need deep customer personas for [YOUR PRODUCT/SERVICE].

Please build 4 detailed personas, each with:

  • Demographics: Age, income, education, location, job title

  • Psychographics: Values, beliefs, lifestyle, personality traits

  • Pain points: Top 5 frustrations they experience daily

  • Goals & aspirations: What success looks like for them

  • Buying behavior: How they discover, evaluate, and purchase products

  • Media consumption: Where they spend time online and offline

  • Objections: Top 3 reasons they’d say no

  • Trigger events: What moment makes them actively search for a solution

  • Willingness to pay: Price sensitivity analysis per segment

Also provide:

  • Segment sizing (% of total market)

  • Prioritization matrix

My product: [DESCRIBE PRODUCT] in [INDUSTRY]

4. Industry Trend Analysis

You are a senior analyst at Goldman Sachs Research. I need a comprehensive trend report for the [YOUR INDUSTRY] sector.

Please provide:

  • Macro trends: 5 global forces shaping this industry (economic, regulatory, technological, social, environmental)

  • Micro trends: 7 emerging patterns within the industry from the last 12 months

  • Technology disruptions: What new tech is changing the game and when it will hit mainstream

  • Regulatory shifts: Upcoming legislation or policy changes to watch

  • Consumer behavior changes: How buyer preferences are evolving

  • Investment signals: Where smart money is flowing (VC deals, M&A, IPOs)

  • Timeline: Map each trend to short-term (0–1 yr), mid-term (1–3 yr), long-term (3–5 yr)

  • “So what” analysis: What each trend means for a company like mine

Format as a trend intelligence brief with impact ratings (1–10) for each trend.

My company operates in: [DESCRIBE YOUR BUSINESS AND MARKET]

5. SWOT + Porter’s Five Forces

You are a Harvard Business School strategy professor. I need a combined SWOT and Porter’s Five Forces analysis for [YOUR COMPANY/PRODUCT].

For SWOT, provide:

  • Strengths: 7 internal advantages with evidence

  • Weaknesses: 7 internal limitations with honest assessment

  • Opportunities: 7 external factors we can exploit

  • Threats: 7 external factors that could harm us

  • Cross-analysis: Match strengths to opportunities (SO strategy) and identify threat-weakness combos (WT risks)

For Porter’s Five Forces, analyze:

  • Supplier power

  • Buyer power

  • Competitive rivalry

  • Threat of substitution

  • Threat of new entry

Rate each force (1–10) and provide overall industry attractiveness score.

My business: [DESCRIBE COMPANY, PRODUCT, INDUSTRY, STAGE]

6. Pricing Strategy Analysis

You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE].

Please provide:

  • Competitor pricing audit

  • Value-based pricing model

  • Cost-plus analysis

  • Price elasticity estimate

  • Psychological pricing tactics

  • Tiering recommendation (3 pricing tiers)

  • Discount strategy

  • Revenue projection (3 scenarios: aggressive, moderate, conservative)

  • Monetization opportunities (upsells, cross-sells, usage-based pricing)

Format as a pricing strategy deck with specific dollar recommendations.

My product: [DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE]

7. Go-To-Market Strategy

You are a Chief Strategy Officer who has launched 20+ products across B2B and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].

Please provide:

  • Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)

  • Channel strategy: Rank top 7 acquisition channels by expected ROI

  • Messaging framework: Core value proposition + 3 supporting messages

  • Content strategy

  • Partnership opportunities (5 strategic partners)

  • Budget allocation

  • KPI framework (10 metrics with benchmarks)

  • Risk mitigation

  • Quick wins (first 14 days)

Format as an actionable GTM playbook with timelines and owners.

My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]

8. Customer Journey Mapping

You are a customer experience strategist at a top consulting firm. I need a complete customer journey map for [YOUR PRODUCT/SERVICE].

Map every stage:

  • Awareness

  • Consideration

  • Decision

  • Onboarding

  • Engagement

  • Loyalty

  • Churn

For each stage provide:

  • Customer actions, thoughts, emotions

  • Touchpoints

  • Pain points

  • Opportunities to delight

  • Key metrics

  • Recommended tools/tactics

Format as a detailed journey map with emotional curve visualization described in text.

My business: [DESCRIBE PRODUCT, CUSTOMER TYPE, CURRENT CONVERSION RATE]

9. Financial Modeling & Unit Economics

You are a VP of Finance at a high-growth startup. I need a complete unit economics and financial model for [YOUR BUSINESS].

Provide:

Unit economics:

  • CAC by channel

  • LTV calculation

  • LTV:CAC ratio

  • Gross margin

  • Contribution margin

3-year projection:

  • Revenue model

  • Cost structure

  • Break-even analysis

  • Cash flow forecast

  • Sensitivity analysis

Include:

  • Key assumptions table

  • Benchmark comparison

  • Red flags

Format as financial model summary with tables and formulas.

My business: [DESCRIBE BUSINESS MODEL, CURRENT REVENUE, COSTS, GROWTH RATE]

10. Risk Assessment & Scenario Planning

You are a risk management partner at Deloitte. I need a comprehensive risk analysis for [YOUR BUSINESS/PROJECT].

Provide:

Risk identification (15 risks across market, operational, financial, regulatory, reputational)

For each risk:

  • Probability (1–5)

  • Impact (1–5)

  • Risk score

  • Early warning indicators

  • Mitigation strategy

  • Contingency plan

Scenario planning:

  • Best case

  • Base case

  • Worst case

  • Black swan

Format as executive risk report with prioritized risk matrix.

My business context: [DESCRIBE BUSINESS, STAGE, KEY DEPENDENCIES]

11. Market Entry & Expansion Strategy

You are a global expansion strategist. I need a market entry analysis for expanding [YOUR BUSINESS] into [TARGET MARKET].

Provide:

Market attractiveness scoring (size, growth, competition, regulation, access, infrastructure)

Entry mode analysis:

  • Direct entry

  • Partnership

  • Acquisition

  • Licensing

  • Digital-first

Localization requirements:

  • Product adaptations

  • Pricing adjustments

  • Cultural considerations

  • Legal compliance

  • Talent needs

12-month roadmap with KPIs and budget estimate.

My business: [DESCRIBE CURRENT BUSINESS, TARGET MARKET, RESOURCES]

12. Executive Strategy Synthesis (The Master Prompt)

You are the senior partner at McKinsey presenting to a CEO. Synthesize everything about [YOUR BUSINESS] into one strategic recommendation.

Provide:

  • 3-paragraph executive summary

  • Current state assessment

  • 3 strategic options (Conservative, Balanced, Aggressive)

  • For each: expected outcome, investment, timeline, risks

  • Recommended strategy

  • 5 priority initiatives (next 90 days)

  • Resource requirements

  • Decision framework

  • “If I only had 1 hour” insight

Format as a McKinsey-style executive summary with clear recommendations and next steps.

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AI Agency - Create Campaigns

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Brand Positioning

 Most brands are stuck in the "dumb zone" — battling competitors over features consumers don't even care about.


Your competitor says, "We're faster."
You say, "We're just as fast."
The consumer? They never cared about speed.

After 20 years of building brands like Listerine, Lucky Charms, and Band-Aid, I've watched brilliant marketers fight the wrong battles.

Here's what actually works:
✅ Finding the emotional space you can own
✅ Differentiating where it motivates action
✅ Backing it up with just 2 support points (not a laundry list)

The brands that win aren't the most feature-rich.

They're the ones who own a space in the consumer's heart.

[Link] Read the full process with 20 real brand positioning examples → https://lnkd.in/gY7MNehy

What zone is your brand playing in right now?

P.S. I post daily insights on brand strategy that challenge conventional marketing wisdom. If you want to think differently about positioning, planning, and execution — hit follow. Let's make you a smarter marketer.
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ChatGPT Cheat Cheat

 


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Top AI Tools

 https://www.instagram.com/p/DUqEB3kDVHJ/?img_index=10&igsh=MnRtOHQ3Y3ozaTJm

The 15 Actually High-Value Tools (vs Hype)

These are tools that meaningfully increase strategic leverage, thinking speed, synthesis power, or execution scale.

1. Claude 2

Strong long-form reasoning and structured thinking. Excellent for strategy docs and synthesis.

2. Google Gemini

Strong for search-integrated thinking and structured research workflows.

3. MidJourney

Still elite for concept visualization and moodboarding.

4. ChatPDF

High leverage for rapid research digestion.

5. Fireflies.ai

Meeting capture = institutional memory. Underestimated strategic asset.

6. Krisp.ai

Professional-grade audio clarity. Essential for leadership presence.

7. Pictory.ai

Useful for scaling thought leadership into video.

8. Durable.co

Rapid prototype websites for campaign or idea validation.

9. AgentGPT

When used carefully, can automate research tasks.

10. Kaiber

Solid for exploratory concept visualization in video form.

11. Quillbot

Surprisingly useful for sharpening tone or reframing copy.

12. Rytr.me

Lightweight drafting tool for early ideation.

13. Mixo.io

Good for rapid landing page concept validation.

14. Scribe

Great for building internal training systems quickly.

15. Remini

Useful in brand/creative workflows when upgrading image assets.

❌ Mostly Hype / Low Strategic Leverage

These are wrappers, gimmicks, or tools that don’t materially elevate a VP-level strategist:

  • Godmode.space

  • GPTInf.com

  • Insidr.ai

  • AIValley.ai

  • ViralityAI.net

  • Viralsky

  • WhatToTweet

  • Morise.ai

  • Rarsy.com

  • PlagiarismRemover.net

  • Hermes 13-b

  • Chat.forefront.ai

  • IconGeneratorAi

  • PainFinder.co

They may be useful tactically, but they don’t create strategic advantage.

🧠 Strategy Director AI Stack (Curated for You)

Now let’s build a serious stack aligned to:

• Brand leadership
• Cultural insight
• Client persuasion
• Integrated thinking
• Thought leadership
• Creative collaboration

1️⃣ Thinking & Synthesis Layer

Primary AI Brain

  • Claude (deep synthesis)

  • ChatGPT (structured reasoning, frameworks)

  • Gemini (search-integrated research)

Use case:

  • Write positioning

  • Build POVs

  • Stress test briefs

  • Analyze competitive landscapes

  • Draft thought leadership

2️⃣ Research Acceleration Layer

  • ChatPDF (digest annual reports, decks, whitepapers)

  • Talk to Books (concept sourcing)

  • Gemini (real-time data validation)

Use case:

  • Competitive audits

  • Cultural trend mapping

  • Investor deck reverse engineering

  • Whitepaper extraction

3️⃣ Creative Visualization Layer

  • MidJourney (concept exploration)

  • Kaiber (motion concept tests)

Use case:

  • Early-stage campaign visualization

  • Mood boards

  • Creative provocation decks

  • Internal pitch stimulus

4️⃣ Communication & Persuasion Layer

  • Quillbot (tone sharpening)

  • Rytr (rapid draft generation)

  • Krisp (executive audio clarity)

  • Fireflies (meeting synthesis)

Use case:

  • C-suite decks

  • Brief writing

  • Client-facing thought pieces

  • Strategic narratives

5️⃣ Rapid Prototyping Layer

  • Durable / Mixo (concept microsites)

  • Pictory (turn POV into video thought leadership)

  • Scribe (internal training documentation)

Use case:

  • Sell ideas as products

  • Test positioning in market

  • Build strategy-as-content

🧭 The Real Strategy Director Advantage

The power is not in using 20 tools.

It’s in:

• Faster synthesis
• Sharper insight articulation
• Clearer narrative building
• Better strategic provocation
• Turning strategy into visible artifacts

You don’t need viral thread generators.
You need systems that elevate thinking quality.

🧠 Writing & Content Generation

General Writing / Copy

  • Jenni.ai – Essay writing

  • Rytr.me – AI content generator

  • Quillbot – Paraphrasing & rewriting

  • HyperWriteAI – Writing assistant

  • Easy-peasy.ai – GPT-based writing

  • Henshu.ai – Content transformation

  • PlagiarismRemover.net – Text rewriting

Prompt Libraries & GPT Tools

  • Promptify.ai – Prompt discovery

  • AiPRM.com – ChatGPT prompt library

  • Wnr.ai – Advanced prompt ideas

  • Hermes 13-b – GPT-4 style model

  • Claude 2 – Advanced conversational AI

  • Chat.forefront.ai – Free GPT-4 access

  • Odin AI – ChatGPT with real-time info

  • GptGo.ai – Google + ChatGPT

  • AIValley.ai – AI tool discovery

  • Insidr.ai – Curated AI tools

🎥 Video Creation & Editing

  • Pictory.ai – Text-to-video

  • Kaiber – AI video editor

  • Scribe – Instant tutorial videos

  • Klap.app – Short viral clips

  • Morise.ai – Viral video optimization

🖼 Image Creation & Enhancement

Image Generation

  • MidJourney – AI image generation

  • Crayon V3 – Image generator

  • Playform.ai – AI art

Image Editing / Enhancement

  • Remini – Photo enhancement

  • ImgLarger.com – Image upscaling

  • Mokker.ai – Background replacement

  • Unfake.png – Background removal

  • Picofme.io – Profile photo enhancement

🎨 Branding & Design

  • LogoAI.com – AI logo design

  • BrandMark.io – Logo maker

  • IconGeneratorAi – Icon creation

  • Durable.co – Website builder

  • Mixo.io – Instant website launch

  • Zyro.com – AI website tools

📊 Marketing, Social & Growth

Social Media Content

  • ViralityAI.net – Viral ideas

  • Viralsky – Viral threads

  • WhatToTweet – Post ideas

  • Rarsy.com – Carousel creation

  • Tugan.ai – Repurpose content

  • Aiter.io – AI ad creator

Automation

  • Loomsuite.com – IG DM automation

🔍 Research, Analysis & Learning

  • ChatPDF – PDF summarization

  • Talk to Books – Book search

  • Mindluster.com – Free courses

  • LearningStudio.ai – Course builder

  • PainFinder.co – Client pain insights

🎙 Audio & Communication

  • VoiceMod – Voice changer

  • Krisp.ai – Voice clarity

  • Krisp AI – Background noise removal

  • Fireflies.ai – Meeting notes

🧬 Productivity & Workflow

  • Timely – Time tracking

  • Monica.im – AI assistant

  • AgentGPT – Autonomous task agent

  • Godmode.space – Multi-agent AI control

⚖ Miscellaneous / Utility

  • Do Not Pay – AI legal support

  • Beathoven AI – AI music generation

  • GPTInf.com – AI detection bypass

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The new reality of GEO/AIO: what works and what doesn't?


SEO fundamentals still work. Content, backlinks, and authority aren't going anywhere.

But there’s a shift in the infrastructure determining what actually surfaces.

With AIOs appearing on 21% of searches and Gemini prioritizing Reddit threads over official sites, we are officially in the era AEO/GEO era.

And Tarek Reslan explores how the rules of the game are changing:

1) Your site is no longer the only source of truth: Traditional SEO is linear. You get a backlink, you get trust. But GEO flips this.

To AI, repetition signals credibility in more than one authoritative domain.

You need to stop obsessing over just your own URLs and manage your brand presence across the entire web like it’s a ranking signal. Put yourself in many places.

2) The #1 spot on Google is losing its crown: If you think ranking first guarantees AI citations, think again. AI runs multiple variations of a search to find a consensus.

A niche site with a perfectly structured table can now leapfrog a corporate giant with 10k backlinks because the AI is optimizing for the best answer extraction, not the oldest domain.

3) Informational traffic is being swallowed by zero-clicks: Your how-to guides are in danger. Google’s AIOs are increasingly answering queries in-line, meaning the user gets the info, and you get zero traffic.

To survive, you have to optimize for citations within the AI response itself and shift your focus to content that AI can't easily replicate. Unique stuff. Internal data. Expert takes.

4) Structure is the new word count: Long-form narrative buried under fluff is an AI's worst enemy. If we want to be cited, you need to lead with direct answers in the first 100 words.

You aren't writing for humans who like storytelling anymore; you’re writing for models that are hungry for data extraction. If it’s easy to parse, it’s easy to cite.

5) Don't burn the old playbook just yet: Despite the buzzwords, we shouldn't abandon traditional SEO. GEO is a layer on top of the fundamentals, not a replacement.

If your site structure is broken or your content is thin, no amount of AI optimization will save you. Audit your top informational posts to see how ChatGPT and Gemini treat them. 

If you rank #3 on Google but aren't being cited by the AI, your structure, not your authority, is the problem.

SEO didn’t die, it just grew a few more heads. You need to play the game as it exists today, not how it worked five years ago.


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