Strategy on a Page

 A Strategy On A Page makes strategy easy to understand

if you’re starting out in strategy, keep practicing this process.

if you are stuck during your research phase, use this as a guide

the Strategy on a Page demonstrates your thinking,

guides your research and tells the story using this format.

It makes the unfamiliar, familiar.

this is the exact same model I used writing strategy for brands like Disney and Uber.

👉 i’ve got a workshop where I teach you the easiest way to write strategy. If you’re interested, sign up here: https://lnkd.in/ek4KyHFm

Unique Selling Proposition.

 'm challenging one of marketing's oldest ideas...the USP

For decades, marketers have searched for a Unique Selling Proposition.

One message
One feature
One reason customers should choose you

The problem is...

That's not how customer preference and decisioning works.

After developing positioning at V2RSION for over 50 clients,
I've evolved the idea of differentiation to be richer in context than the simplistic USP.

Differentiation isn't one thing.

It's the combination of multiple dimensions, that together make your business the obvious choice for your market buyers.

That's why we developed what we call your Differentiated Context.

It breaks differentiation down into 6 interconnected contextual components:

1️⃣ The customer problem you're solving
↳ Start with the customer's urgent reality, not your product.

2️⃣ The unique value you create
↳ Define the value only your business can credibly deliver.

3️⃣ How that value is delivered
↳ Your capabilities, process execution and evidence are what make your promise believable and repeatable.

4️⃣ The customers making the decision
↳ Different buyers value different things. Who values your value?

5️⃣ The competitors and alternatives you're chosen against
↳ Differentiation only exists in comparison.

6️⃣ The category that frames your value
↳ The category shapes how customers interpret your business before they've even engaged with it.

Miss just one of these, and differentiation starts to look weak.

Because customers choose businesses that create the clearest, most compelling context for preference and choice..

This framework has become one of the core principles behind how we think about positioning at V2RSION.

Which of the six do you think businesses overlook most often?

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Create your Personal Brand

 Most personal brands are forgettable.

The memorable ones have 4 things figured out:

1/ Their niche
2/ Their profile
3/ Their content mix
4/ They actually talk to the people who show up

Start doing this and in 30 days, the right people will remember you.

Here is the exact plan:

1/ Fix your profile

- Use a high quality, close-up photo with a solid background.
- Write your headline: who you help + how you help + proof.
- Use bullets in your About section to be clear what you can offer your audience, then end with a call to action.
- Put your lead magnets, like templates or courses, in your Featured section.
- Direct your custom button to your main offer. This will show on EVERY post.

The goal: people should know within seconds why they should follow you.

2/ Find your niche

- Write down your skills, your experience and the results you can drive.
- Pick one type of person who would benefit from that knowledge.
- Choose one painful problem they need solved.
- Name the clear solution only you can offer them.
- Put it together: "I help [who] solve [problem] so they can [result]."
- Use that sentence as a north star in your content.

"Career advice" is easy to forget. "Helping mid-level professionals land more interviews" is memorable.

3/ Create your content mix

- Share news from your niche and explain why it matters.
- Write about a common problem and show a new perspective.
- Teach one useful lesson people can apply that day.
- Tell stories from your life that have a valuable takeaway.
- Share useful resources like how-to guides and carousels people will want to save.
- Answer the objections that stop people from buying.

Some posts help new people find you. Some give them a reason to trust you. And some convince them to buy from you. No post should do all 3.

4/ Build your network

- This takes about 60 minutes a day.
- Comment on 5–10 posts in your niche before your post goes live.
- Add a real thought, example or question to each one.
- Once your post is live, reply to every comment.
- Send a short, personal message to the people who regularly engage.
- Connect with creators at your level in your niche.

This is probably the most important piece - creating real connection with your audience is the fastest way to become memorable to them.

📌 Want a high-res version of this PDF?

Get it here: https://lnkd.in/gKzZUq-b

♻️ Repost to help your network build an unforgettable personal brand.

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