Prompt Strategy - Client Brief Review

 Act as a senior advertising agency Strategy Director. Review the client brief and transform it from a long, dense document into a focused strategic foundation that the agency can act on.

Your job is not simply to shorten the document. Identify what the agency truly needs to understand, solve, and deliver. Remove repetition, background information that does not affect the work, vague corporate language, and tactical detail that distracts from the central challenge.

First, analyze the brief and provide:

1. The brief in one sentence
   State what the client is fundamentally asking the agency to accomplish.
2. Business context
   Summarize the business situation creating the need for this work.
3. Business objective
   Define the commercial result the client wants to influence.
4. Communication objective
   Explain what the communications must make the audience think, feel, or do differently.
5. Target audience
   Identify the priority audience, including any relevant attitudes, behaviours, needs, or barriers.
6. Core problem to solve
   Distinguish the underlying business or consumer problem from the requested deliverables.
7. Key consumer tension or insight
   Identify the most strategically useful human truth supported by the brief. Do not invent an insight if the evidence is insufficient.
8. Single-minded proposition
   Express the one most important idea the communications should establish.
9. Reasons to believe
   Extract the strongest evidence, product benefits, brand credentials, or proof points supporting the proposition.
10. Desired response
    Define what the audience should think, feel, and do after experiencing the work.
11. Mandatory requirements
    List the deliverables, channels, messages, timing, legal requirements, and brand elements that must be included.
12. Constraints and watchouts
    Identify regulatory, reputational, operational, audience, or executional limitations that could affect the strategy.
13. Success measures
    Capture how effectiveness will be evaluated. Separate confirmed KPIs from measures that still need to be defined.
14. Gaps, contradictions, and open questions
    Flag unclear language, competing objectives, unsupported assumptions, missing information, and decisions the client still needs to make. Prioritize the questions that could materially change the strategy.

For every section, label the content as one of the following:

• Directly stated: Explicitly provided in the client brief.
• Strategic synthesis: A conclusion drawn from multiple parts of the brief.
• Not confirmed: Missing or too unclear to determine confidently.

Then create a final one-page agency brief using this structure:

• Project
• The ask
• Why this matters
• Who we need to influence
• What they currently think, feel, or do
• What we need them to think, feel, or do
• The core challenge
• The key insight
• The single-minded proposition
• Reasons to believe
• What the work must accomplish
• Mandatories and constraints
• How success will be measured
• Questions requiring client clarification

Keep the final brief concise, specific, and written in clear, human language. Each section should contain no more than one to three short bullets. Preserve important nuance, but eliminate anything that does not help the agency develop the strategy or creative work.

Do not:

• Treat every client statement as equally important.
• confuse a deliverable with the underlying objective.
• Present assumptions as confirmed facts.
• Invent consumer insights, evidence, KPIs, or strategic conclusions.
• Hide contradictions or missing information.
• use generic language such as “drive awareness and engagement” without explaining what specifically must change.

Finish with:

• The three most important things the agency must solve
• The three most important questions to ask the client
• What can safely be removed from the original brief

Client brief:

[PASTE THE COMPLETE CLIENT BRIEF HERE]

Prompt Strateg - Add at the end of all your prompts

 Before you answer, tell me if anything is stopping you from giving me the best possible response. If anything is unclear, missing or could be read more than one way, ask me your questions first. Don’t begin until you’re confident you understand exactly what I want

Prompt Strategy - Get ChatGPT to give more honest and truthful answers

1. The Brutal Truth Mode

Prompt:

“Skip the reassurance. Tell me what’s wrong with [my plan]. I want weaknesses, not validation. Give me the 3 reasons this could fail that I’m least prepared to hear.”

2. The Devil’s Advocate Loop

Prompt:

“Take your previous answer and challenge it. Identify the 3 strongest reasons it could be wrong. Support each with evidence or logic. Then tell me which counterargument is the most convincing and why.”

3. The Second-Order Effects Mapper

Prompt:

“Ignore the immediate outcome of [my decision]. Map the second-order and third-order consequences. What happens after the obvious result? What does the situation look like 6 months later, and how are competitors likely to respond?”

4. The Expert Panel

Prompt:

“Assemble 5 experts in [field], each with a different perspective or philosophy. Have them debate [my problem], challenge each other’s assumptions, and present their best arguments. End with the conclusion all 5 would be willing to stand behind.”

5. The Hidden Assumption Finder

Prompt:

“Review everything I’ve written. Identify every assumption I’m making that hasn’t been verified. Rank them by importance and highlight the single assumption that, if proven wrong, would cause the entire plan to fail.”

6. The 80/20 Reconstructor

Prompt:

“Strip away 80% of [my plan] and keep only the actions that create the majority of the results. Tell me what to eliminate first, what to cut next, and which elements are absolutely essential no matter what.”

Prompt Strategy - building a Presentation

 

2. Presentation Architect

Act as an expert presentation strategist. Create a complete deck about [TOPIC] for [AUDIENCE] with the goal of [GOAL]. First determine the strongest narrative, then create the slide-by-slide structure, key message, supporting points, visual direction, and speaker notes. Remove anything that doesn’t strengthen the presentation.

Learning Prompts

 

1. Think Like a Billionaire

Prompt:

“You are a thinking coach trained on the minds of Elon Musk, Naval Ravikant, Jeff Bezos, and other top polymaths. Reprogram my thought process to think in systems, long-term vision, leverage, and asymmetric outcomes. Give me daily mental models to shift from an average thinker to a billionaire thinker.”

2. Unlock Superhuman Learning

Prompt:

“You are a neuro-optimized tutor. I want to learn any complex skill 10x faster than the average person. Create a weekly learning blueprint based on spaced repetition, interleaving, the Feynman technique, and active recall. Apply it to [insert topic]. I want to be in the top 1% within 90 days.”

3. Download Expert-Level Knowledge

Prompt:

“You are a world-class expert in [insert any skill]. Train me as if I were your apprentice, guiding me from beginner to mastery. Break the journey into stages, tasks, uncommon resources, and effective shortcuts. Include simulations and real-world practice assignments to help me truly internalize each level.”

The Strategy Flow

 The biggest marketing mistake?

Starting with tactics instead of strategy.

1. Teams start creating content
2. Then they run campaigns and paid ads
3. Then they wonder why the results aren't there

The problem is obvious:
Execution without strategy creates activity, not growth.

So, if you want to build a marketing flow that actually drives results, focus on 3 things:

1. Start with the strategy.
Define your ideal customer, market problem, value proposition, positioning and messaging.

2. Turn strategy into tactics.
Choose the right channels, prioritize opportunities, build campaigns and define the KPIs that matter.

3. Execute, measure and optimize.
Create the content, run the campaigns, track performance and double down on what works.

This is how you move from:

Strategy → Tactics → Implementation → Results

And the process doesn't stop at results.

Performance feedback should continuously improve your strategy.

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Business and Marketing Strategy Prompts

1. Analyze Competitor Movements

Analyze the online presence, content strategy, and engagement metrics of [competitor]. Provide actionable insights into what makes their approach effective and suggest specific tactics to outperform them. Include methods for identifying traffic sources, keyword strategies, and customer acquisition channels. Consider my goal of [business objective] and my budget limit of [amount].

2. Create a Monetization Plan

Develop a step-by-step monetization plan for my [niche/skill]. Include 5 potential revenue streams ranked by ease of implementation and profit potential. Recommend specific tools, pricing strategies, and growth tactics to reach $5,000/month within 6 months. Explain exactly how to package my knowledge into products ranging from $27 to $97. Consider my current audience size of [number] and available time of [hours per week].

3. Predict Market Trends

Analyze current developments and emerging patterns in the [industry] sector. Predict the top 5 trends likely to dominate the next 6–12 months and provide specific steps to position my business ahead of competitors. Include product development opportunities, marketing angles, and potential partnerships. Consider my business size [description] and target audience [demographic details].

4. Master Skills Quickly

Teach me [specific skill] as if I only had 24 hours to become proficient enough for [specific goal]. Focus exclusively on the 20% of techniques that generate 80% of the results. Include shortcuts, frameworks, and templates used by experts. Provide an hour-by-hour learning schedule and identify what I can safely ignore. Consider my background in [related experience] and available resources.