Most personal brands are forgettable.
Ltap Research
Tuesday, June 30, 2026
Saturday, June 27, 2026
AEO and GEO are not SEO with a few tweaks.
AEO and GEO are not SEO with a few tweaks.
They're a different discipline entirely.
See exactly where your brand stands across every major AI platform ↓
https://lnkd.in/ggzDDnea
Most teams are still trying to optimise for AI the way they did for Google a decade ago.
We've pulled together 12 free resources to help you actually understand how AI search works.
Whatever your starting point, they'll show you:
✅ Why AEO and GEO matter
✅ The visibility you unlock when you get them right
✅ How to action the learnings on your site this week
Save this list. Then work through it before your competitors do:
1. Check your brand's AI search visibility score:
https://lnkd.in/g9YNHbYY
2. The complete AI search optimisation guide:
https://lnkd.in/ejBHbwfZ
3. AI Search: the measurement-first playbook:
https://lnkd.in/g2pv9w4c
4. Analyse your product's presence in ChatGPT Shopping:
https://lnkd.in/eCgKVdRT
5. Step-by-step guide to getting your product listed in ChatGPT Shopping:
https://lnkd.in/gHKd-EM9
6. Chat with our free AI agent for tailored SEO and AEO suggestions:
https://lnkd.in/gN8Q9Ft6
7. LLM SEO: how to optimise your content for AI search engines:
https://lnkd.in/gZNRd8NP
8. How to optimise your content for Google AI Overviews:
https://lnkd.in/gKzfqe56
9. The AI search glossary, updated for 2026:
https://lnkd.in/gTYWXETu
10. Test whether your store is ready for AI shopping agents (UCP):
https://lnkd.in/gyjBiyMb
11. Breakdown of what the Universal Commerce Protocol actually is:
https://lnkd.in/gpaDyhQt
12. Your free introduction to Searchable:
https://lnkd.in/gNKZBYpB
The teams that do this in the next 90 days will own the citations.
Everyone else will be struggling to catch up...
See where you currently stand across every major AI platform 👇
https://lnkd.in/ggzDDnea
And comment below with your biggest questions about AI search.
♻️ Repost to help your network get up to speed on AI search.
And follow Searchable for more on the new era of search and visibility.
Tuesday, June 23, 2026
The AEO-SEO Readiness Playbook Every Marketing Team Needs
https://www.cmswire.com/digital-marketing/the-aeo-seo-readiness-playbook-every-marketing-team-needs/?utm_source=flipboard&utm_content=other
Why Google’s New NotebookLM 2.0 Update is a Massive Game Changer
Why Google’s New NotebookLM 2.0 Update is a Massive Game Changer
By Julian Horsey
NotebookLM 2.0 introduces a suite of upgrades aimed at enhancing productivity and adaptability across various workflows. Powered by the advanced Gemini 3.5 AI model, this version emphasizes both performance and transparency, making it particularly effective for tasks like data analysis and content creation. Paul Lipsky highlights how the platform’s expanded file export options, such as editable PDFs and PowerPoint presentations, integrate seamlessly with external applications like Google Slides. For instance, users can generate a presentation within NotebookLM, refine it externally and maintain formatting integrity throughout the process, an invaluable feature for professionals managing complex projects.
Dive into this breakdown to uncover how NotebookLM 2.0 supports more personalized workflows, allowing users to create tailored outputs like charts, summaries and reports. You’ll also gain insight into its secure cloud environment for advanced research, as well as its commitment to source integrity, making sure that outputs remain accurate and reliable. Whether you’re exploring its transparent reasoning process or learning how it adapts to unique data sets, this guide offers a clear look at the platform’s capabilities and practical applications.
Expanded File Creation and Export Options
TL;DR Key Takeaways :
- NotebookLM 2.0 introduces enhanced file creation and export capabilities, allowing users to generate and export editable PDFs, PowerPoint presentations, Excel spreadsheets and charts, making sure seamless integration with tools like Google Slides and Excel.
- Powered by the advanced Gemini 3.5 AI model, the platform delivers more accurate and reliable outputs with transparent reasoning, making it ideal for complex tasks like data analysis and market trend evaluations.
- The platform features advanced research and analysis tools, including a secure cloud computing environment and an intuitive chat interface, allowing deeper data evaluations and context-aware suggestions.
- Personalized workflows allow users to create tailored notebooks with customized outputs such as charts, summaries and reports, streamlining tasks and providing actionable insights for both personal and professional use.
- NotebookLM 2.0 emphasizes source integrity, making sure outputs are grounded in user-provided or approved data, making it a trustworthy tool for sensitive projects like financial reporting, academic research and legal documentation.
NotebookLM 2.0 introduces a significant upgrade in file creation and export functionalities, allowing users to generate and export editable PDFs, PowerPoint presentations, Excel spreadsheets and charts directly from the platform. These files are fully compatible with external tools such as Google Slides and Excel, making sure seamless integration into existing workflows. For instance, if you are preparing a business presentation, you can generate a PowerPoint deck within NotebookLM, refine it in Google Slides and preserve both formatting and data integrity throughout the process. This feature simplifies complex tasks, saving time while maintaining professional standards.
Enhanced Performance with Gemini 3.5
The integration of the Gemini 3.5 AI model brings a significant leap in performance, delivering outputs that are not only more accurate but also more reliable. A standout feature of this upgrade is its transparent reasoning process, which explains how results are generated. This is particularly beneficial for complex tasks such as data analysis or market trend evaluations. For example, when analyzing market trends, the AI provides clear, step-by-step explanations for its conclusions, allowing you to verify the results and make informed decisions. This transparency fosters trust and ensures that the outputs are both actionable and dependable.
Here is a selection of other guides from our extensive library of content you may find of interest on NotebookLM.
- Google Just Put NotebookLM Inside Gemini and It Changes Everything
- New Powerful NotebookLM Updates for Workflow, Outputs, Slide Decks, Mind Maps & More
- Gemini Gems Bring NotebookLM Notes into Google Docs & Sheets
- Using NotebookLM with Gemini for Evidence-Based Content Creation
- Google Just Put NotebookLM Inside Gemini: Here’s What You Can Do Now
- 10 NotebookLM Tips & Tricks to Instatntly Improve & Speedup Your Workflows
- New NotebookLM Features : 10 Infographic Presets & Custom Styles
- How Combining NotebookLM and Obsidian Transforms Your Research Workflow
- NotebookLM vs Gemini : Quick Guide to Choosing the Right AI Tool
- Why NotebookLM’s Gemini 3.5 Upgrade is a Major Shift for Data Analysis and Research
1/ Their niche
2/ Their profile
3/ Their content mix
4/ They actually talk to the people who show up
Start doing this and in 30 days, the right people will remember you.
Here is the exact plan:
1/ Fix your profile
- Use a high quality, close-up photo with a solid background.
- Write your headline: who you help + how you help + proof.
- Use bullets in your About section to be clear what you can offer your audience, then end with a call to action.
- Put your lead magnets, like templates or courses, in your Featured section.
- Direct your custom button to your main offer. This will show on EVERY post.
The goal: people should know within seconds why they should follow you.
2/ Find your niche
- Write down your skills, your experience and the results you can drive.
- Pick one type of person who would benefit from that knowledge.
- Choose one painful problem they need solved.
- Name the clear solution only you can offer them.
- Put it together: "I help [who] solve [problem] so they can [result]."
- Use that sentence as a north star in your content.
"Career advice" is easy to forget. "Helping mid-level professionals land more interviews" is memorable.
3/ Create your content mix
- Share news from your niche and explain why it matters.
- Write about a common problem and show a new perspective.
- Teach one useful lesson people can apply that day.
- Tell stories from your life that have a valuable takeaway.
- Share useful resources like how-to guides and carousels people will want to save.
- Answer the objections that stop people from buying.
Some posts help new people find you. Some give them a reason to trust you. And some convince them to buy from you. No post should do all 3.
4/ Build your network
- This takes about 60 minutes a day.
- Comment on 5–10 posts in your niche before your post goes live.
- Add a real thought, example or question to each one.
- Once your post is live, reply to every comment.
- Send a short, personal message to the people who regularly engage.
- Connect with creators at your level in your niche.
This is probably the most important piece - creating real connection with your audience is the fastest way to become memorable to them.
📌 Want a high-res version of this PDF?
Get it here: https://lnkd.in/gKzZUq-b
♻️ Repost to help your network build an unforgettable personal brand.
➕ Follow me (Will McTighe) for more like this.