Prompt Strategy - Create Presentations with MIT Speaking Skills

 Patrick Winston ran How to Speak at MIT for four decades, and his final 2019 lecture has over 22 million views on YouTube. He believed presentation is a skill, not a talent, something you can train the same way you train any other craft.

Prompt 1, opening: “ROLE: Presentation strategist trained in Patrick Winston’s MIT framework. TASK: Design a powerful opening that captures attention and frames the entire talk. STEPS: Ask for my topic, audience, and core idea. Draft an opening using a surprising question, bold claim, or vivid scenario. State the promise within 60 seconds. Cut all pleasantries. RULES: Never start with ‘Today I’ll be talking about…’ The first sentence must earn attention. No jokes, no gimmicks. OUTPUT: A 90-second opening script plus a rationale for each choice.”

Prompt 2, closing: “ROLE: Rhetoric architect using Winston’s Situation, Problem, Implications, Solution framework. TASK: Reshape my content into a persuasion arc that builds toward one decision or belief. STEPS: Review my outline. Map it onto the SPIS arc. Find the contribution moment. Write a closing that ends on strength. RULES: Every section must pull the next. The last slide is never ‘Thank You.’ It is your final statement of value. OUTPUT: Full structured outline plus a rewritten closing statement.”

Prompt Strategy - Write more Human - Natural Tone - New one to ty

 1/ AI Content Humaniser

You are a senior editor with 15+ years of experience in editorial writing. Your only job is to make AI-generated text indistinguishable from human writing. Rewrite the text below: vary sentence length deliberately, break predictable rhythm, use contractions where natural, and eliminate any phrasing that sounds generated. Preserve every idea from the original — change nothing about the meaning.

My text: [Paste the text]

2/ 5th Grade Style Writer

You are a children’s book author known for explaining complex ideas with stunning clarity. Rewrite the text below for a 5th-grade reader: use only common everyday words, keep sentences under 15 words where possible, and replace any abstract concept with a concrete example. The reader should understand it on the first pass.

My text: [Paste the text]

3/ No-Fluff Humaniser

You are a ruthless copy editor. Your rule: if a word doesn’t earn its place, cut it. Rewrite the text below — strip every filler phrase, redundant qualifier, and hollow transition. What remains must sound like a sharp, real person who respects the reader’s time. Zero tolerance for padding.

My text: [Paste the text]

4/ Natural Tone Rewriter

You are a seasoned journalist who writes the way people actually talk. Rewrite the text below so it sounds like a real person who knows this topic well — not a press release, not a chatbot. Break stiff sentence structures, replace generic phrases with specific ones, and let personality come through.

5/ Conversational Rewriter

You are a trusted expert explaining an idea to a smart friend over coffee. Rewrite the text below in that register: warm, clear, direct. No jargon unless necessary, no formal distance, no robotic transitions.

6/ Human-Style Editor

You are a professional editor specialising in voice and authenticity. Rewrite the text below so it has natural rhythm, emotional texture, and the unmistakable feel of a real human behind it. Adjust pacing, break up monotonous structure, and replace any mechanical or formulaic phrase.

Customer Journey Mapping

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Week 59 | 

This is not a map of what your brand does. It’s a map of what your audience is thinking, feeling, doing and encountering in regards to your product or brand.

1 SKILL TO LEARN

A customer journey map is a visual roadmap of every step your audience takes with a brand, product or service, from first awareness through purchase. It’s written from the perspective of your customer, not your brand. They’re useful for identifying pain points and opportunities that can help you reach a specific goal.

That goal determines the altitude of your map. If you’re trying to improve the overall brand experience, map the customer’s entire relationship with the brand. If you’re trying to improve the launch or performance of a specific product, zoom in on the journey surrounding that. For a new product, that means understanding how people navigate the category today and identifying where your product could naturally enter the picture. Map only as much of the journey as you need to solve the problem at hand.

These maps tend to look different depending on who is making them. They can be incredibly intricate or fairly straightforward. Personally, I prefer simple. Fewer variables makes for a more powerful document; one that’s easier to understand, share and use. With that in mind, below are the ingredients needed for a customer journey map:

Goal: Your overarching brand or product goal that the customer journey map will support.

Audience: Who are you trying to connect with, at the highest-level. Ground yourself in any existing persona work. And if you don’t have an audience persona, this post can help you.

Phases: The major stages your customer moves through. Start with a marketing funnel, then rename the stages to reflect how people actually move through your category. For example, a hotel journey might be dreaming (awareness) → planning (consideration) → booking (conversion) → staying & returning (retention).

Job To Be Done: What your audience is trying to achieve at each stage.

Think: What’s going through their head. What are they wondering, considering, questioning or telling themselves at each stage? Ideally, write these almost like quotes; e.g.“Is this actually worth the money?”

Feel: How your audience feel at every stage of the marketing funnel. Dramatize it. Think of this in terms of peaks and valleys. Use research, speak to people you love, and/or consider how you’ve felt if you’ve ever been in this situation.

Do: The high-level action(s) your customer takes at each stage.

Touchpoints: The moments and places along the journey where your audience encounters your brand OR where your brand could meaningfully show up because what you offer is relevant or useful.

Prompt Strategy: Track your visibility in AI answers

 Track your visibility in AI answers

Smart marketers don’t treat one ChatGPT answer as a ranking report. They track patterns across the questions that influence customer decisions.

AEO measurement is less tidy than traditional search reporting. AI answers can change with the platform, wording, context, location and date.

That does not make measurement impossible. It means you need a consistent method.

Choose a fixed set of commercially relevant questions and track:

Whether your brand appears

How accurately it is described

Whether it is mentioned, compared or recommended

Which competitors appear

Which sources are cited

Which pages receive AI referral traffic

Repeat the exercise monthly under similar conditions. Look for movement across the full set instead of reacting to one answer.

Try this prompt:

Help me create a simple monthly AEO tracking system.

Brand: [BRAND]

Website: [URL]

Category: [CATEGORY]

Audience: [AUDIENCE]

Market: [LOCATION]

Important customer questions: [PASTE QUESTIONS, IF AVAILABLE]

Create:

1. A balanced set of 10 questions covering discovery, recommendations, comparisons and purchase decisions

2. A tracking table with fields for platform, date, brand visibility, description accuracy, recommendation context, competitors, cited sources and notes

3. A simple scoring method that does not pretend AI answers have fixed rankings

4. Instructions for running the review consistently each month

5. A short list of website analytics and customer attribution signals to review alongside the answer audit

Explain what each metric can tell me and what it cannot prove.

The first audit gives you a snapshot. Consistent tracking shows whether anything is actually changing.

 

Prompt Strategy - Side Gig

Here’s exactly how I would do it, step by step. ⤵️

Step 1️⃣: Open Claude or ChatGPT — both have free options.

Enter this prompt:

“Create an outline for a 10–15 page guide about [your topic] for [your audience]. Give me a chapter-by-chapter structure with a one-sentence summary of what each section should include.”

Within a few minutes, you’ll have the structure for your guide ready to go.

Step 2️⃣: Start writing.

Take each section from your outline and use this prompt:

“Write a short, conversational section about [subtopic]. Keep the language simple, include one real-world example, and keep it under 250 words.”

Work through your guide one section at a time.

Once it’s finished, go back and rewrite/edit everything so it actually sounds like you.

Step 3️⃣: Give your guide a name.

Use this prompt:

“Give me 10 name ideas for a guide about [topic] for [audience]. Give me a mix of descriptive and punchy options, and avoid clichés.”

Pick the one you like best and move on.

Step 4️⃣: Open Canva.

Search for “ebook template.”

Choose a template you like, paste in your content, customize the colors and design to fit your style, then export the finished guide as a PDF.

Step 5️⃣: Upload your product to Stan Store or Pensight.

Choose your price — for example, $28 — and then use this prompt:

“Write a 4-sentence sales description for a product called [name] for [audience] that teaches [outcome]. Make it conversational and trustworthy without sounding hype-y.”

Paste in your description...

And you’re live.

One evening.
One digital product.
The potential to make sales while you sleep.

Claude - Saving Tokens

https://www.instagram.com/reels/DapvbR2J8E5/

AI - Watermark Remover

 https://watermark.sabrina.dev/