AI Search optimisation

 AI Search optimisation doesn't need to take hours.

It can be a regular 60-minute audit...
And if you have an hour, you have no excuses.
See where you stand first with a free AI Search Visibility Report:
https://lnkd.in/ggzDDnea

Free Visibility Report

Then follow the steps below 👇
If you don't act on AI Search now,
You're missing out on opportunities worth thousands of $$$...
Here's the full power hour, broken down:
(Save this for when you start optimising!)
⏰ Audit where you stand (15 min)
You can't fix what you can't see.
5 min: Run 10 of your top buyer queries through the top AI tools.
5 min: Check your share of voice (10 queries). Write down how many cite you.
5 min: Identify the top 3 queries where you should rank but don't.
⏰ Lock the foundations (15 min)
AI pulls from traditional search. You can't skip this.
5 min: Run a page speed test on your 3 priority pages.
5 min: Check your schema markup using Google's Rich Results Test.
5 min: Audit your H1s and H2s.
⏰ Make content extractable (15 min)
If AI can't lift it, AI won't cite it.
5 min: Rewrite the opening of your priority page from Quadrant 1.
5 min: Add an FAQ section with 5 to 7 real questions buyers ask.
5 min: Add data, original opinions, and proper nouns.
⏰ Get cited everywhere (15 min)
Citations are the new backlinks.
5 min: Find 2 active threads on Reddit or Quora where your buyers are.
5 min: Update your G2, Capterra, or relevant review platform listing.
5 min: Repost or repurpose one of your own pieces.
Attention is the single most important currency of our age.
And 1 hour a week is a steal if you think about the returns on visibility...
But there is an even easier way to get it all done at once.
Searchable handles 90% of this autonomously:
- Running the full audit on autopilot across every AI platform continuously.
- Handling schema markup automatically and running technical SEO audits.
- Surfacing answer-first content recommendations and optimising structure.
- Tracking every citation you earn so you know what's landing.
It is the only tool of its kind, and it's expanding week on week.
Run your free visibility report first:
https://lnkd.in/ggzDDnea
Then take the actions to optimise everything else after.
Save this post to claim the playbook anytime.
And comment below with your thoughts on AI Search so far.
♻️ Repost to share this AI search audit with your network.
And follow Searchable for more on building with AI.

SEO, AEO and GEO are NOT the same thing.

 SEO, AEO and GEO are NOT the same thing.

Knowing the difference is non-negotiable:

If you are in the digital marketing space, this is something you can't avoid.

The biggest and best agencies already know the difference.
They've optimised for all three types of search.
And they are able to not only sell SEO, but AEO and GEO too.

(This Friday, June 12th, I'm hosting a free live masterclass:
"How To Scale An AEO Agency In 2026"
It will teach you how to do the exact same at your agency: https://lnkd.in/easeMTaX)

But you don't need to be Ogilvy to be seen.

You just need to accept that your clients are no longer crawling through blue links.

They're asking ChatGPT and taking Google's AI Overviews at face value.

The agencies that can sell all three are the ones winning retainers in 2026.

Here's a quick breakdown of each layer 👇
(Check the full sheet for in-depth details)

1️⃣ SEO - Search Engine Optimisation
↳ What it is: Ranking your firm's pages on Google.
↳ How it works: Identify high-intent keywords, optimise on-page content, etc.
↳ Pros: Proven, steady traffic driver.
↳ Cons: Slow to show results.
↳ How to rank higher: Focus on high-intent keyword clusters specific to your service.

2️⃣ AEO - Answer Engine Optimisation
↳ What it is: Getting your expertise pulled into Google's AI responses.
↳ How it works: Provide direct answers to the questions clients are asking.
↳ Pros: Instant authority and brand visibility.
↳ Cons: Some users get the answer without clicking through.
↳ How to rank higher: Answer questions in 40 to 60 words under clear headings.

3️⃣ GEO - Generative Engine Optimisation
↳ What it is: Getting your firm cited by name in AI recommendations.
↳ How it works: Publish well-structured thought leadership with citations and data.
↳ Pros: Early-mover advantage in AI search.
↳ Cons: Hard to measure direct impact.
↳ How to rank higher: Create entity-rich content following E-E-A-T principles.

Search has changed more in the last year than the last decade.
And most agencies still can't explain the difference between these three.

The agencies that can sell SEO, AEO and GEO as one package will own the next decade of search retainers.

If you run an agency and want the exact playbook to productise and sell all three,
Join me on Friday on the live masterclass: https://lnkd.in/easeMTaX

You'll leave with a clear action plan and roadmap.

Which of the three are you weakest on right now?
Drop it in the comments below.

And be sure to save this to refer back to it later !

♻️ Repost to help other agency owners get ahead of AI search.
And follow me Chris Donnelly for more on SEO, AEO and GEO.

Strategy Ted Talks

 Most marketers spend $1000s on courses.

These 9 TED Talks are free and will teach you more than most of them.
I've spent over a decade working inside 100s of businesses.
The best frameworks I keep coming back to didn't come from courses or agencies.
They came from thinkers who understood people.
I've organized the best ones into 3 categories 👇
🧠 PERSUASION AND BEHAVIOR
1️⃣ Dan Pink: The Puzzle of Motivation
↳ People aren't driven by what you think they are.
↳ Understanding what moves people changes how you market to them entirely.
🔗 https://lnkd.in/gXvtWhzW

2️⃣ Tim Harford: Trial, Error and the God Complex
↳ The best marketers don't guess; they test.
↳ This talk will change how you think about experimentation and iteration.
🔗 https://lnkd.in/gdn6hvpD

3️⃣ Jonah Berger: Why Things Catch On
↳ What makes something spread isn't luck or budget.
↳ The principles behind contagious ideas apply directly to every campaign you run.
🔗 https://lnkd.in/gM3-gtH3

❤️ AUTHENTICITY AND CONNECTION

4️⃣ Brené Brown: The Power of Vulnerability
↳ The brands people trust are the ones willing to be honest about who they are.
↳ This is the foundation of every genuine connection in marketing.
🔗 https://lnkd.in/g26RCDEC

5️⃣ Amaryllis Liampoti: Love, Trust and Marketing in the Age of AI
↳ As AI gets more personal, the brands that win will be the ones that stay human.
↳ 3 principles for building emotional connection without losing trust.
🔗 https://lnkd.in/g3nwz35v

6️⃣ Julian Treasure: How to Speak So That People Want to Listen
↳ Most people aren't heard because of how they communicate.
↳ Fix that and every conversation, pitch, and piece of content gets better.
🔗 https://lnkd.in/gu8m_M8z

📖 STORYTELLING

7️⃣ Andrew Stanton: The Clues to a Great Story
↳ A Pixar director on what makes stories work.
↳ Apply these principles to your marketing and watch how people respond.
🔗 https://lnkd.in/gA6MqQFy

8️⃣ Chimamanda Ngozi Adichie: The Danger of a Single Story
↳ Every brand tells a story, but most of them tell only one version of it.
↳ This talk will change how you think about narrative and who you're speaking to.
🔗 https://lnkd.in/g7wYYgZn

9️⃣ Kelly D. Parker: The Art of Persuasive Storytelling
↳ Stories make proposals and campaigns more memorable than any stat.
↳ A practical breakdown of how to use narrative to connect and drive action.
🔗 https://lnkd.in/g8bXdjSb

The best marketing has always been about understanding people.

These 9 talks will get you closer to that than anything else on your watch list right now.

Which category do you want to go deeper on?

I break down thinking like this every week in Network to Net Worth.
Subscribe here for more: https://lnkd.in/gFp5bEbt

♻️ Repost this for marketers on your team who need them.
Follow me, Rohan Sheth for more on marketing.