How To Build A Strategy Presentation

 Graza’s strategy is chef’s kiss!

4 Qs to Instantly Add Strategic Rigor to Any Presentation

The first step to any good presentation is getting the strategy down to one page. 

Like this example for Graza. A young brand trying to break into the olive oil category where heritage and luxury are the markers of credibility.

Before you open PowerPoint, ask;

1. What is your goal?

- Define the outcome you want. Anchor it to what your audience actually values.

2. What problem are they facing?

- Surface emotional aspects. This tells you what your audience really cares about.

3. What new truth reframes the story?

- Introduce one insight that shifts their perspective.

4. How can you help them solve it?

- Present a clear solution your brand helps play in resolving the tension you opened.

Learn my strategy presentation process.

How To Build A Strategy Presentation

Strategy Formula

 If I had to boil strategy making down to its simplest.

Then I'd say strategy is part thinking, part storytelling.

It's connecting logic with emotion. 

Strategists are especially curious and communicate well. 

They know - if you have a well thought out idea but you can’t explain well, then it is unlikely to go very far.

That’s why great strategy is a blend of clear thinking and persuasive storytelling.

Let’s break it down...

(1) Clear Thinking

Clear thinking is the foundation.

It’s how you cut through noise and find what really matters.

Most people jump straight to solutions.

But great strategists slow down and ask hard questions:

→ What’s actually driving this situation?

→ What’s changed that others haven’t noticed?

→ Where’s the real bottleneck?

They go for clarity.

When you see the problem clearly, you will have an easier time designing a solution.

How to develop your thinking:

• Define the *real* problem

• Reframe it by asking "how else might we look at this"

• Break complexity into smaller, solvable parts

• Challenge assumptions and test your logic

Clear thinking gives you truth.

But truth alone doesn’t create action.

That's where this next part comes in...

(2) Persuasive Storytelling

Storytelling turns your clarity into conviction.

It makes people believe, and act.

A strategy story has 3 beats:

→ The Challenge – what’s happening and why it matters

→ The Big Idea – the reframe that changes perspective

→ The Action – what happens next and in what order

How to develop your storytelling:

• Get to the big idea (answer), don't spend too much time on context.

• Use vivid, simple language

• Make the stakes clear: why now, why us

• End with concrete next steps

(1) + (2) = Good Strategy

If you think clearly but can’t tell the story → no traction.

If you tell the story but can’t think clearly → no solution.

The magic happens when you do both.

Thinking gives meaning.

Storytelling creates influence.

Do both and you have a better chance to build momentum and get your strategy executed. 

That’s why the best strategists must be thinkers and storytellers of change.

Principles of storytelling

 Storytelling Is Your Hidden Superpower

Weekend Reflection: The Power of Storytelling

We often underestimate storytelling, thinking it’s just for writers or marketers. But the truth is every professional is a storyteller.

Whether you're presenting an idea, leading a team, or sharing a personal journey, your ability to tell a story shapes how people listen, connect, and remember.

Here are a few timeless principles of storytelling:

• Clarity over complexity – A simple story travels farther than a complicated one.
• Emotion creates connection – People may forget facts, but they remember how you made them feel.
• Authenticity builds trust – Real stories resonate more than perfect ones.
• Structure matters – Every story needs a beginning (context), middle (conflict), and end (resolution).
• Purpose drives impact – A story without a message is just noise.

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9 frameworks that separate strategists from tacticians

 Your customers already know what they want.

You’re just not listening the right way.

Most marketers are guessing.

They run campaigns without a system.
They react instead of anticipate.

The best marketers I’ve worked with over 25 years don’t wait for customers to tell them what they want.

They already know.

That’s not intuition. That’s framework thinking.

Here are 9 frameworks that separate strategists from tacticians:

→ BCG Matrix — know where to invest and where to cut
→ Customer Journey Mapping — see every friction point before your customer feels it
→ Playing To Win — make real strategic choices, not vague mission statements
→ Value Proposition Canvas — match what you build to what they actually need
→ AARRR Funnel — track the full lifecycle, not just the top
→ The Hook Model — build products people come back to without being asked
→ STP Model — stop marketing to everyone and start winning somewhere
→ Ansoff Matrix — grow with intention, not hope
→ ABM Model — treat your best accounts like they deserve a strategy of their own

Most teams know one or two of these.

The ones running circles around their competition have internalized all nine.

Frameworks don’t make you rigid.
They make you fast.

AI can execute. Speed is no longer the advantage.

Knowing which move to make next is.​​​​​​​​​​​​​​​​

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Googl Ai Studo - Full stack bibe coding

 

Introducing full-stack vibe coding in Google AI Studio

Try in Google AI Studio

Hi Les, We’re excited to introduce a completely upgraded build experience in Google AI Studio, featuring a new agent powered by Antigravity!    Now you can turn simple prompts into production-ready, full-stack apps—with complex UI elements and Firebase backends and authentication. When you're ready to launch, you can deploy directly to Cloud Run. Build multiplayer experiences: Create real-time multiplayer games, collaborative workspaces, and shared tools that connect users in real time. Enrich apps with third-party services: Bring your own API credentials to more securely integrate services like databases, payment processors and Google services like Maps Add databases and authentication: The new agent proactively detects when your app needs a database or user identity, and then provisions Cloud Firestore for databases and Firebase Authentication for identity.

Explore the demo apps  Experience the new agent by remixing our latest full stack apps in the Google AI Studio gallery: Cosmic Flow: Create dynamic particle streams with friends spawning 3D particles with threejs. Geoseeker: Play a game of hide and seek on Google Maps. Laser Tag: Shoot lasers at AI opponents in a multiplayer first person laser tag game. Explore more apps

Happy vibe coding,  The Google AI Studio team

Prompt models Manage API keys Vibe code

Latest product updates

Brand Strategy

 Brand strategy isn’t just about logos, colors, or a catchy slogan.

A real brand strategy is about how people feel when they interact with you.
It’s the clarity of your message.
The consistency of your actions.
And the trust you build over time.
Strong brands don’t try to speak to everyone.
They focus on being meaningful to the right audience.
In today’s competitive market, companies that invest in strategy before visibility are the ones that build brands that last.✨

The Living-Looking-Buying System Prompt

 If you love comms strategy,

Here’s a prompt you can test.

The Living-Looking-Buying System Prompt

Does a good job at getting the consumer journey research.

Use when: You want a full comms architecture grounded in human behavior.

Prompt:
We are building a comms strategy for [BRAND / PRODUCT].
The core idea is: [INSERT IDEA].
Use the Living → Looking → Buying principle to structure the strategy.

▪️Living
- How does this audience live day-to-day without thinking about the category?
- What tensions, habits, and cultural signals exist here?
- Where can the idea show up naturally in their world?
- What formats feel native in this state?

▪️Looking
- What triggers someone to move from Living to Looking?
- What questions are they asking?
- What reassurance or proof do they need?
- What channels are most powerful here and why?

▪️Buying
- What friction exists at the moment of decision?
- What emotional reassurance closes the gap?
- What tactical interventions can increase conversion?

Then:
Design a phased rollout across these three states.
Define the role of each major channel.
Explain how the idea evolves across Living → Looking → Buying instead of repeating the same message everywhere.

Why does this work?

Consumers don't often think about your brand / product.

This reframes their journey as a more real-world experience:
- Living = passive existence
- Looking = active cognitive engagement
- Buying = behavioral commitment