25 CONTENT MARKETING FACTS THAT WILL MAKE YOU SERIOUSLY CONSIDER MOBILE

Posted in Content Marketing|3 Comments and 28 Reactions

In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.

Here are 25 mobile & content marketing facts:

1. Within 4 years, more consumers will access internet content via mobile devices than PCs (Source: Brightcove)
2. People spend more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove)
3. 43% of B2C marketers use mobile content as a content marketing tactic (Source: CMI)
4. 42% of B2C marketers use mobile apps as a content marketing tactic (Source: CMI)
5. 33% of B2B marketers use mobile content as a content marketing tactic (Source: CMI)
6. 26% of B2B marketers use mobile apps as a content marketing tactic (Source: CMI)
7. From 2011 to 2012, the use of mobile as a tactic by B2B marketers has increased from 15% to 33% (Source: CMI)
8. 30% of marketing managers think that branded mobile apps is the most important channel for engaging consumers (Source: The CMA)
9. There are 5x as many cell phones in the world as there are PCs (Source: Impiger Mobile)
10. 82% of US adults own a cell phone (Source: Pew Internet)
11. 49% of the mobile subscribers in the US own a smartphone (Source: MobiThinking)
12. 25% of Americans ONLY use mobile devices to access the internet (Source: GoMo News)
13. 73% of smartphone users said they used mobile web to shop rather than an app (Source:Yahoo)
14. 72% of smartphone users in the US use the device to look up directions or maps (Source:zmags)
15. 56% of global online consumers watch video on mobile at least once a month (Source:Brightcove)
16. 28% of global online consumers watch video on mobile at least once a day (Source:Brightcove)
17. 60% of web users say they expect a site to load on their mobile phone in 3 seconds or less (Source: Compuware)
18. 74% are only willing to wait 5 seconds or less for a web page to load before leading the site (Source: Compuware)
19. Time spent on mobile apps is largely dominated by games and social networking (49% and 30% resp.) (Source: HubSpot)
20. 72% of smartphone users in the US use the device to go online while traveling (Source:zmags)
21. 64% of smartphone users in the US use the device to go online while in a restaurant or coffee shop (Source: zmags)
22. 63% of smartphone users in the US use the device to go online while in a store when shopping (Source: zmags)
23. 74% of smartphone users use their phone to help with shopping – 79% ultimately making a purchase as a result (Source: Impiger Mobile)
24. 9 out of 10 mobile searches lead to action and over half lead to purchase (Source: Search Engine Land)
25. 70% of mobile searches lead to action within one hour – It takes one month for the same percentage of desktop users to catch up (Source: Mobile Marketer)

Email Subscriptions Still Top Way to Follow Brands in Canada

• Jun 21, 2013

Three-quarters of younger adults follow brands on Facebook

Nearly half the population of Canada will use Facebook this year, eMarketer estimates, but research shows email remains the most popular way for internet users in the country to connect with marketers.
Across age groups, internet users in Canada were more likely to subscribe to a brand’s opt-in emails than they were to follow brands on Facebook or Twitter, according to a March 2013 survey from ExactTarget. Among adults under 45, around three-quarters followed brands on the country’s most popular social network, but email subscription rates were at 90% or higher even among this age group.


Still, substantial percentages of internet users in older age groups indicated they connected with brands on Facebook. Twitter—which has a much smaller user base overall—was significantly less popular, though almost a quarter of 18- to 24-year-olds reported following brands on the microblogging service.
The reasons for connecting with brands via two of the three channels were similar: For email, internet users’ top goals were receiving discounts and promotions, along with “free stuff” and other giveaways. On Facebook, brand followers reported the same top two reasons.

Twitter users had somewhat different reasons for following brands; they were more interested in keeping up-to-date with the company’s offerings and potentially gaining access to exclusive content.

The Best Day and Time to Send Your Email Marketing Messages

March 27, 2013 by Guest Author

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Guest post by Michael Zipursky
Is your email marketing campaign not producing the results you want? Your message may be engaging, the formatting, graphics and fonts top notch, but if the recipient doesn’t open your email, you’re at a dead end. The culprit may not be the usual suspects. Instead, it may be an issue of timing.
Does sending an email on a Monday morning get a high open rate? How about lunch-time on a Wednesday? Much has been written on this topic, yet few people seem to wrap their head around all the data. To bring some clarity and to help you get better results from your email marketing, I’ve compiled and summarized some of the best research on the topic.

Day of the Week

Let’s start with the days of the week that are likely to produce the highest open rate. It’s not about when it’s convenient for you to send an email blast; it’s truly about reaching the recipients at the most convenient time for them.
According to research by GetResponse, most inbox traffic and activities occur on work days, Monday through Friday. This is likely because people are within easy reach of their email accounts and spend the weekends away from their computers.
GetResponse analyzed 21 million messages sent from U.S. accounts in the first quarter of 2012. The results show that Thursday is the peak of all metrics: percent sent, open rates and click through rate (CTR).

The figure shows that the most emails are sent on Thursday, and the least on the weekend. However, the lower percent on weekends still shows that marketers are sending emails on weekends, likely taking advantage of the lower inbox traffic on those days.
However, the open ratio and CTR data from GetResponse does show that the most activity on the recipient end is seen from Monday to Friday, with Thursday leading the way.


Mondays and Friday may show the lowest activity, and this may for a few reasons.
“Monday’s are considered the worst day to send mass emails if open rate is important to you,” relates Kevin Gao, CEO & Founder of Comm100, in Timing is Everything: What is the Best Day to Send Email to Your Customers? “The logic, again, involves the theory that most people spend most of their inbox time at work. When you come into work on a Monday, you instantly start deleting anything that seems like junk or unimportant emails so that your inbox isn’t as overwhelming to you.”
The fall-off in Friday’s numbers may show that people are gearing up for the weekend and are not as interested in what happens to be coming into their inbox.

Hour of the Day

We’ve talked about the days of the week that have shown the most promise to reach your audience, but what about time of day?
Do people check their email most first thing in the morning? What about late afternoon? Understanding when your message is likely to get viewed is going to help you decide when to send out your campaigns to get the most effect.
First, I want to step back and discuss the data on email behavior that gives good insight into how recipients treat their incoming emails … and why it is critical to hit that email sweet spot for the success of your campaigns.
GetResponse’s research showed that the majority of email will be read on the same day it was sent. In fact, emails have best results within 60 minutes of when it was sent, which is when 23.6% of them are opened. After 24 hours, the chances that your email will be opened are close to zero. So, you really want to get your email in front of your recipients at times of the day when they are most likely to open it, as the longer it sits the less chances you email has of being opened.
The data also shows that:

• Messages sent in the afternoon have a better chance of being noticed and consequently achieve better results: up to 10.61% open ratio and up to 2.38% CTR.
• Recipients top activity times are 8 a.m. to 10 a.m. and 3 p.m. to 4 p.m., with up to 6.8% average open rates and CTR.

Don’t read too much into these numbers. The percentages are averages across industries. And for many will seem extremely low. I know we see much higher open rates at both Business Consulting Buzz and FreshGigs.ca. In some cases open rates closer to 30% and higher and clicks at 15% and higher.
MailChimp’s analysis of its email campaigns found similar results, showing that email open rates peaked after 2 p.m.

The key takeaway is to send your email at a time when your recipients are not occupied with other activities. To get the best open rates, and hopefully click through rate, you should schedule your email it to hit the inbox no later than one hour before the top open times, according to GetResponse. Then, it has the best chance of getting noticed. If you email worldwide, make sure to take into account the different time zones when you are planning your email delivery schedule.
Check out GetResponse’s great infographic for more research results.

It’s not all about day and time – It’s about your AUDIENCE!

Now you have all you need to schedule the perfect campaign, right? Not exactly.
All this research is great, but in the end, knowing the daily routine of your audience and understanding their needs, wants and habits should be your top priority.
Your industry may have specific days that are more likely lead to email opening. For example, if you are marketing something entertainment related, Friday emails, when people are looking for weekend activities, might be your best bet. Sundays, when people are gearing back up for their workweek might be a good time to reach some recipients, especially for those campaigns that are targeted for mobile devices.
“It turns out that in the Smartphone era, many people do check email on Sundays, related Laura Vanderkam of CBS MoneyWatch in her article, The Best Time to Send Email so it will get Read. “Any resolve to stay out of the inbox ends with Saturday. People are done partying. Sitting in the bleachers at a soccer game, or waiting for a game to come on, or puttering around the house, they’re somewhat bored, and willing to do something that seems semi-productive.  Since not too many messages come in on Sunday, yours might get read.”
The main thing is to test your audience and analyze your campaigns to find out what works best for you. A smart marketer is constantly testing his or her email campaigns … and testing again, and testing again, and testing again. The most important data is what you collect from your own email campaign results.

The Takeaway

You can use the information in this article to sculpt your schedule; the “midweek, midday” rule seems to generally give you a good place to start. But always keep in mind your audience’s special characteristics and schedule.
And of course, timing isn’t everything. Creating a subject line and content that is worthy of opening and reading will carry you a long way to achieving the results you’re after with your email marketing.

What's the Best Time of Day to Send an Email?

Marketers need to know this By Lucia Moses

• March 27, 2013, 9:39 AM EDT
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Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent). Flooding consumers' inboxes with email isn't necessarily having the desired effect, though. Experian's analysis showed that click rates were highest on the weekend, when email volume also was the lowest of all the days of the week.

Infographic: Carlos Monteiro

Brands’ social content now reaches one

Published on June 18, 2013

by Brafton Editorial

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Marketers who use social media content to spread branded messages to target audiences will continue to widen their reach. A recent eMarketer report revealed that approximately one in four people worldwide will use social media by the end of 2013. Brands must be on networks where their prospects are active in order to start conversations that lead to conversions and build loyalty.

Social media’s growing global presence

Last year, 1.47 billion people around the world used social media, the report found. eMarketer just revised its original projections to accommodate for faster-than-expected adoption. It upped its original prediction for 2013 by 100 million – so the number is forecast to hit 1.73 billion this year.

It’s likely that many of these users are on Facebook because the social network is attracting billions of global users,Brafton previously reported. In fact, 915 million of the company’s 1.11 billion monthly active users were outside of the United States and Canada.

While the majority of social media growth is expected to take place overseas, figures are still climbing in North America. eMarketer reported there are currently 163.5 million social network participants in the U.S., but that number will climb up by 6 million in 2014 and hit 183.8 million in 2017.

Listen in for social marketing success

Brands that use these channels to their advantages have opportunities to tap into social chatter unavailable anywhere else on the web. Today, marketers can hear what their prospects are saying in real time, and then deliver timely responses that satisfy their needs. Social monitoring can similarly advise businesses about which channels will generate the most content ROI.

“Each social platform will work differently for each company based on its industry, product and marketing tactic.”

A recent report from SumAll estimates the average value of a Tweet is $25.62, but it advises companies against putting all their efforts into the most popular social networks simply because they assume that’s where money can be made. Instead, marketers must listen to the conversations taking place across channels and determine where meaningful dialogs happen.

“Each social platform will work differently for each company based on its industry, product and marketing tactic, making the understanding of which specific digital marketing efforts drive results even more valuable,” the SumAll report states.

For some B2C companies, Pinterest and Facebook will generate the most engagement, leads and conversions, whereas B2B enterprises thrive on Twitter and Google+. Ultimately, marketers must know their target demographics well enough to reach them wherever they’re most active online.

The 2013 Google+ Marketing Guide

Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

Setting up Your Personal Profile

If you have a Google account for other services like Gmail, Analytics, Webmaster Tools, YouTube, or other Google services, then you may have a Google+ profile already. To find out, sign in to your main Google account through one of the services you use and then visit Google+. If you do not have a profile, you will see the following screen.

You will want to create your Google+ profile with the Google account you use most often. Do not use an email address that isn’t yours (such as an email for your workplace or college) and do not use an account you share with others, as this will be your personal profile.

Now, let’s look at the most important elements of your personal Google+ profile.

Cover Photo – Cover photos on Google+ profiles and pages are huge – 2120×1192 pixels to be exact. This means you must have a high quality, high resolution image that best represents you. Google+ does offer some stock photos to choose from, but you don’t want to be one of the thousands using the same colorful paper, bubbles, etc. that everyone else is using.

Story – Under your profile About tab, you have several sections of information to fill out. The first is your story. This is where you fill in your tagline, introduction, and bragging rights.

These pieces of your profile are important. Up to 77 characters of your introduction will show up in Google+ search results when people are searching for others who have particular keywords in their profiles. The snippet of your introduction used will be the part that most closely matches the keywords searched.

Since your links appear further down your profile, you can use the introduction section to hyperlink to your most important websites.

The tagline is important because it shows up in regular search results listings.

Work – The work section allows you to add information about your current occupation, skills, and employment.

The most current employer you list will show up next to your profile photo at the top, so make sure the information is up to date. The same goes for your education section.

Places – If you would like people to know where you have been and where you are now, add those locations here.

Your current location will be shown next to your profile photo at the top.

Basic and Contact Information – In these sections, you can give as much (or as little) information as you choose. Basic Information allows you to share your gender, networking goals, birth date, marital status, and other similar data. Your Contact Information allows you to share your email, phone, physical address, and other contact information. Note that if you use a few different email addresses and you want people to find you through them, then you should include them in your contact information.

Links – Your links section is divided into three groups: Other Profiles, Contributor To, and Links. Other Profiles represents your other social media profiles. This is where you can add your links to Twitter, Facebook, YouTube, Quora, and other social networks.

Under Contributor To, you will add links to the sites you contribute to. Essentially, this should be links to your author pages on blogs you guest post for and contribute to regularly. It’s important to add links to these pages so you can claim Google+ Authorship for the content you create and boost your author rank. Now you also can specify whether you are a current or past contributor to a particular site, which allows you to claim your authorship while directing visitors to the places they can find your most current work.

Last, but not least, are your general links. These are links to your main website and other sites of interest that you want to share with visitors. This is why it’s a good idea to add some links to your introduction, because otherwise, the links you probably want to share most will be at the very bottom of your profile.

Building Authorship Authority

If you are trying to build up authority in your industry, one way to do it is by building Google+ Authorship as mentioned earlier. You do this by linking your Google+ personal profile to the content you create throughout the web, from your own site to other blogs and online media outlets.

What are the benefits of building up your Google+ Authorship? First off, you get your photo next to your content in search results, which can help boost the click-through rate. You can see how readers easily could use authorship to judge the authority of the content.

Also, people can click the by link to discover more content by you on any site you contribute to in search results.

As an author, you can visit Google Webmaster Tools and use Author Stats under Labs to see analytics data about posts claimed under your Google+ profile from any website. Included are the number of impressions a particular piece of content receives in search results, the number of clicks, the click-through rate, and the average position in search results.

If you’re a fan of Matt Cutts’s videos on the Google Webmaster Help channel, you probably have heard him mention that Google is working on identifying authorities in particular spaces with the intent of making sure that content by those authorities ranks well in search results. You can catch that around the 4:30 mark of the videowhat to expect from Google in the next couple of months recorded in May.

So how do you claim authorship for the content you create? There are two ways. The first is by having an email address on your Google+ profile from the domain you create content for. If you contribute to many sites, that may not be an option for you.

The second is by having a link to your content (or author page) from other sites on your Google+ profile under the Contributor To section and a link to your Google+ profile on each of those pieces of content. Also, the link to your Google+ profile should have an ?rel=author appended to it to specify that you are the author of the content. You can place this link in your author bio.

To test if your Google+ authorship is working, simply use the Rich Snippets Testing Tool. If anything is missing, it will help you find out what it is and how to fix it.

Setting up Your Page

To create a Google+ presence for your business, you will need to create a page. To get started, select the type of page you are creating – local, product, brand, company, institution, organization, arts, entertainment, or other. Each will have a large variety of subcategories to choose from.

Except for the pages in the local category, Google+ page setup is similar to personal profile setup with a few nice variations. The biggest difference is that instead of having your employment, education, and location information next to your profile photo at the top, your page will have a link to your verified website.

Other notable differences include an expanded story section for different types of pages (such as Company, Mission, and Founded areas for companies) and a section for communities created by the page. Below the above shown areas are your Google+ page links and profile information.

If you want to give multiple people the ability to manage your Google+ page, you can do this by going to your Google+ page settings and clicking on Managers. There, you can add anyone who is following your page as a manager. Managers have limited access compared to page owners, but they can do the basics such as post content, edit circles, edit page information, and change the settings. Page owners and managers are not publicly listed on the page itself.

Getting Local

If you have a local business, you must have a Google+ page. Google+ took over Google Places, which means that if your local business had a Google Places listing, it’s now a Google+ listing. So when you attempt to create a page in the local category and enter your phone number, Google+ will find your local page and connect you to it. If your business isn’t on Google+ already, or formerly on Google Places, you will get to add a new listing for your business instead.

The setup of a Google+ local business page is very different from the regular Google+ page setup. You will have to add your business information – physical address, phone number, and website – and then have it verified by Google before your updates will go live. Verification happens by phone or by postcard.

Once your Google+ local business page is verified, you can start adding additional details, updates, and photos, and you can even create events. Note that local business pages have a few extra bits of information right at the top along with the website link.

You also will get free local business insights about how your customers discover your business online and information about your followers, +1′s, and engagement.

Another major difference between regular Google+ pages and local business pages is the option for visitors to leave reviews. The more positive reviews your business has, the better it is likely to do in local search results. If you do happen to receive negative reviews, you can reply to them publicly on your local business page, showing future visitors that while bad experiences do happen, you are willing to do your best to help rectify the situations.

Planning Your Google+ Content Strategy

On Google+, you can post updates with text only, photos, videos, or links. Within your updates, you can mention other people and pages that you are following by typing their name after an @ symbol. You also can add hashtags to your Google+ updates to help them receive wider exposure.

One key thing to remember about your Google+ profile and page is that when they show up in search results, they will show your latest status update.

Therefore, if you want to show that you are active on Google+, you need to keep your profile and pages up to date.

As with any social network, if you’re unsure what to post on Google+, do a bit of research into what your competitors are posting. Look at the types of updates that work best for them in terms of engagement (+1′s, comments, and shares) and try similar types of updates with your audience.

Also, keep in mind that you can target your updates based on your circles. For example, if your company wants to send updates to only your employees, create an Employees circle and send it to just that circle.

However, when designating specific people/circles for your status updates on Google+, remember that any update which is not Public will not be seen in search results or shown to people you are not following. Therefore, you probably will want to make most of your updates public so that everyone can see you are active on your profile and pages.

Local businesses also should consider adding some locally relevant content to their updates. This can help attract even more local followers to your Google+ local business page.

Building an Audience

Google+ is similar to Twitter in that you can follow anyone, they will be notified when you follow them, and they will have the option to follow you back. If they do not follow you back, you may not get to see or interact with any of their updates beyond the ones they make public. Here are some tips for building a following for your personal profiles and pages. Just use the dropdown menu at the top right of your Google+ screen to select the profile or page you want to use throughout Google+.

• Add a Google+ badge to your website so people can follow you immediately.
• Use the Google+ find people page to find connections from Gmail, past workplaces, past schools, and other services (for personal profiles only).
• Use the Google+ search box to find people and pages with similar interests, follow them, and interact with their public updates.
• Join (or create) and participate in Google+ communities (personal profiles and pages).
• Occasionally share the link to your Google+ presence on other social networks to encourage others to follow you.
• Include a link to your Google+ presence in your email signature and newsletter.
• Leave reviews for local businesses to gain more local exposure. While you can leave reviews as both your personal profile and as your business page, reviews by your business page will not always be shown to the public or count toward the total number of reviews.

As you follow others on Google+, be sure to organize them in relevant circles, which are like friends’ lists on Facebook. You can target updates to people in specific circles on both your profile and your page. You can narrow the view of your newsfeed to specific circles. The better organized your circles are, the better your Google+ experience will be.

Using Google+ Communities

Participating in Google+ communities can be a terrific way to gain exposure for yourself and your business. The great thing is that unlike Facebook pages or LinkedIn company pages, you can use your Google+ page just like you would your personal profile to create, join, and engage in communities.

To join and participate in a Google+ community, simply select the profile or page you want to use, then search for Google+ communities on a specific topic.

Depending on the settings, you will be approved right away or will have to be approved by the owner or moderator. Once you’re a member, you can post status updates in the groups just like you would on your profile or page.

Remember that Google+ has a great spam moderation system in place. This means that if your status update has a link, it may get put into a queue to be moderated. If the owner or moderator of the community considers your update to be spam, they have the option to remove your update and ban you from the community!

If you find a hole in the market, you can create a community using your personal profile or page. To create a community, click the blue Create Community button on the communities page. Then follow the guide to set up the perfect community to attract the people you want to connect with on Google+. As a public community owner or moderator, know that you will have to regularly go through and moderate the spam so you can approve the legitimate posts by members and remove the rest.

Hanging Out

One of the most unique features available to Google+ users is Google+ hangouts. These are live video chats that you can create with up to 10 participants. You can hold private Google+ hangouts as online meetings, or you can stream live Google+ hangouts for an unlimited number of viewers to watch on YouTube.

To start a hangout, visit the Google+ Hangouts on Air page. If you’re not ready to create your own just yet, you can see if there are any hangouts on air that you can join with your followers or watch live to see how they go.

Some great ideas for hangouts include forming panels of people to have discussions on topics related to your industry, recording one-on-one interviews, running a webinar using Google+ hangout’s screensharing feature, or hosting a Q&A with your audience. The possibilities are endless. Best of all, you can record all of your hangouts and use them as part of your video marketing strategy.

Integration with YouTube

YouTube now allows you to use your Google+ profile to change the display name of your YouTube channel from your username to your real name. You can see the difference in the examples below.

If you want your YouTube channel to match the name on your Google+ personal profile, then go to your YouTube channel’s settings page and click on Link channel with Google+.

What if you don’t want to change your YouTube channel display to your name? Then check out these instructions to try linking your Google+ page to your YouTube channel. This will help you link your YouTube channel to your brand vs. your personal profile.

Enhancing Your Website with Google+

The following are different ways you can integrate Google+ with your website.

Google +1 Button – Similar to the Facebook Like button, the Google +1 button allows visitors to your website to +1 a page. You can use it to get people to +1 your homepage or +1 individual product and content pages.

Google+ Direct Connect – This piece of code allows you to connect your website to your Google+ page. When people search for your brand, they will see your website along with your Google+ page at the top of search results.

Google+ Comments – This is similar to Facebook comments, but it’s on the Google+ platform. The option to use Google+ comments is available directly for people using the Blogger platform. WordPress users can install the Google+ Comments plugin to add this functionality to their blogs.

Exploring the Top Tools

Unlike Twitter and Facebook where you have a lot of management options with third party tools, Google+ has been very particular about which companies they work with. Fortunately, they keep a current list of supported third party management tools. So far, they all allow you to manage only your Google+ pages. These tools include well-known platforms like Dlvr.it, HootSuite, Sendible, andSprout Social.

Analyzing Your Results

Like any online marketing strategy, you will want to look at your analytics to make sure Google+ is both driving traffic and leading to conversions. Google Analytics Social Reports will help you track direct conversions; that is, traffic that comes to your website from Google+ and, within the same visit, converts. KISSmetrics can help you track a visitor from Google+ who converts on your website, regardless of whether they convert on their first visit or later.

You also can use analytics services like SumAll and Social Report to connect to Google+ along with other analytics programs and social networks to see your marketing data across multiple platforms in one place.

In Conclusion

Congratulations if you made it through this guide! If you apply everything you’ve learned, then very soon you should have a great Google+ profile and be well on your way to building authorship authority and a strong local presence for your business (if applicable), engaging with your audience, managing your account with terrific tools, and seeing the results of your Google+ activity. What else would you like to know about Google+ marketing? Please ask your questions in the comments and share your own great Google+ tips, tools, and resources.

Social Media Increases Online Use As Traditional Media Suffers [INFOGRAPHIC]

Francis Rey Balolong on Jun 16th 2013 in Infographics, Social Media0

Last year, the person beside you and the one you look at the mirror every day spent 3 hours and 7 minutes online for social media on a daily basis.

Voucher Codes Pro, a website dedicated at selling coupons or vouchers, crunched the number in an infographic after gathering data from YouTube, Netflix, TechCrunch, eMarketer, and Digital Marketing Ramblings.

The infographic showed the dramatic rise in online usage for the average Internet user from 2010 (2 hours and 34 minutes) to 2011 (2 hours and 56 minutes) to 2012 (3 hours and 7 minutes).

The rapid increase in online media usage led to a decrease in the popularity of other media sources during the three-year period. Struggling media sources include TV, radio, newspaper, and magazine.

The infographic broke down the daily online use with social media, spearheaded by social networking sites, leading the way for online media sources, such as emails, online videos, search engines, online games, blogs, online radios, online newspapers, and online magazines.

As the popularity of social networks and online media increase, the average person’s time online increases.

Click on the image to see an enlarged version of the infographic.

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