5 things I changed to present like Steve Jobs (+ how you can use them too)
For example:While promoting Apple iPod - "1000 songs" sounds like a lot, but it’s more relatable when you say, "1000 songs is your entire music library."
3. Repeat, Repeat, Repeat - Repetition isn’t just redundant - it’s strategic. Jobs drilled the message home. He repeated the key points over and over until they were unforgettable.
4. Go Direct (as Lulu Chen says) - Make sure you know exactly what to highlight, and then hammer those points home. Jobs almost spoon-fed the press by emphasizing the most newsworthy aspects of the product.
5. Compare It to the Competition - Apple’s success is partly built on making sure everyone knows how much better their products are than anything else out there. Jobs was a master at this, always pointing out the flaws in competing products to elevate Apple’s offerings.
6. Be in Awe of Your Own Product - This one’s tricky but crucial. When presenting, you need to genuinely feel - and show - excitement about what you’ve created. If you believe it’s incredible, your audience will too.
7. The Big Reveal at the End - Apple’s product reveals are always at the end of the launch. It builds suspense and keeps the audience engaged. By the time they see the product, they’re already convinced it’s something spectacular.
3. Repeat, Repeat, Repeat - Repetition isn’t just redundant - it’s strategic. Jobs drilled the message home. He repeated the key points over and over until they were unforgettable.
4. Go Direct (as Lulu Chen says) - Make sure you know exactly what to highlight, and then hammer those points home. Jobs almost spoon-fed the press by emphasizing the most newsworthy aspects of the product.
5. Compare It to the Competition - Apple’s success is partly built on making sure everyone knows how much better their products are than anything else out there. Jobs was a master at this, always pointing out the flaws in competing products to elevate Apple’s offerings.
6. Be in Awe of Your Own Product - This one’s tricky but crucial. When presenting, you need to genuinely feel - and show - excitement about what you’ve created. If you believe it’s incredible, your audience will too.
7. The Big Reveal at the End - Apple’s product reveals are always at the end of the launch. It builds suspense and keeps the audience engaged. By the time they see the product, they’re already convinced it’s something spectacular.
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These changes made a huge difference when I was launching Breather.
1. Speak Slowly - Steve Jobs believed in the power of less is more. He had a few key points and dug deep into them. In an hour, he might cover just three main ideas, but they stuck.
2. Translate the Technical - Break down complex features into simple, relatable terms.