Thursday, January 29, 2026

Brand Planning

https://www.linkedin.com/posts/grahamrobertson1_12-slide-brand-plan-activity-7422299966997602305-omim/?utm_medium=ios_app&rcm=ACoAAABsAp0BM2ls8tbs49cxhJ4ApfZhypHe9lw&utm_source=social_share_send&utm_campaign=gmail


PDF - https://drive.google.com/file/d/1IqpnLgR_Rh2Ih8UpPRtffwYcFYOWDp6V/view?usp=drive_link 

There is nothing worse than an 87-slide Brand Plan…


when 12 slides will do.

I’ve sat through too many marathon brand presentations where the sheer volume of slides makes it impossible to see what actually matters.

More slides don’t create more clarity. They usually bury it.

That’s why we built our 12-slide Brand Plan at Beloved Brands.

Not as a shortcut — but as a discipline.

Twelve slides forces teams to:

• Get clear on the growth challenge
• Make priority choices
• Link strategy to execution

Tie marketing decisions to financial outcomes

When you only have 12 slides, every page has to earn its place.

Every choice becomes visible.

Every gap becomes harder to hide.

And something interesting happens when you simplify:

Meetings get sharper.
Debates get better.
Decisions get faster.
Execution gets stronger.

That thinking sits at the core of Beloved Brands Marketing Training.

We train marketers to build plans that guide action, align teams, and drive real results — without hiding behind volume.

If your Brand Plans feel heavy, slow, or hard to rally around, the issue is rarely effort.

It’s usually structure and discipline.

👉 Explore our Marketing Training programs here:
https://lnkd.in/gHZH7fBA

Curious — what’s the longest brand deck you’ve ever had to sit through?

How do Develop Your Brands Social Show

 https://www.linkedin.com/posts/alex-garcia-294119159_how-to-develop-your-brands-social-show-ugcPost-7419422804359532547-JDu2/?utm_medium=ios_app&rcm=ACoAAABsAp0BM2ls8tbs49cxhJ4ApfZhypHe9lw&utm_source=social_share_send&utm_campaign=gmail


PDF Document

https://drive.google.com/file/d/1_FHWGBzYsXZkq7bz2YYWX57KAqJmygPD/view?usp=drive_link

Wednesday, January 28, 2026

Interview Questions

 https://www.instagram.com/reel/DThjuIVEiCo/?igsh=amNnZjU5cjcwc2Zi


https://www.instagram.com/reel/DT5q4hsE1Ox/?igsh=MW1tM2dibDE2MzUxMw==

Comms Planning tools

 Comms Strategy,


Here are 10 tools and resources that I personally use;

1. Consumer Journey Research Template - https://lnkd.in/gtsmSMfA

2. The Noun Project - library of icons to make your deck look pro https://lnkd.in/gfWyCuAM

3. ToolboxToolbox - a treasure trove of process docs for workshops https://lnkd.in/gpbtxG7W

4. Data USA- The most comprehensive visualization of U.S. public data. Data USA provides an open, easy-to-use platform that turns data into knowledge. https://datausa.io/

5. Miro - Consumer journey mapping tool https://miro.com/

6. Hyper Island Toolbox - If you're running consumer journey workshops, there's a number of good activities in here https://lnkd.in/gQ_X8RAB

7. What Is Communication Strategy (video) - Definition an examples from Nike and Cole Haan https://lnkd.in/gJXhWkRX

8. How To Create A Campaign Plan (video) - Shows how to create a comms framework and ecosystem, example from FIFA https://lnkd.in/gQzD2AZS

9. Comms Strategy Stats - If you need to show the importance of Comms Strategy - https://lnkd.in/gQcXTihJ

10. How To Write A Comms Strategy (video) - Example from Chase Bank https://lnkd.in/gkvMrwXK