Mobile Stat of the Day: Mobile is Mom's Essential Shopping Tool
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It's no secret that mobile is a driving force in retail commerce, accounting for about 1/3 of overall online shopping. A major retail buying audience is of course, our dear mums, and so it's no surprise that 35% of mobile moms leverage their mobile device on a daily basis in making retail purchase decisions. And with the fast approaching start to the school season, moms will no doubt be the focus of the majority of back to school campaigns. But in order to reach mobile moms, you have to understand why and how they interact with mobile.
