Social login is becoming the norm as cookies fail to recognize users across multiple devices. But did you know that it can also give you consensual access to the rich data contained in your user's social profiles?
To get an idea just how much data is available to you, have a look at our Social Profile Data Navigator, where you can see your own data from all your social network accounts. Now imagine getting all that data every time a customer chooses social login, and using it to power personalized content, email, product recommendations, ad targeting - anywhere better data means better results. |
