December 31, 2014
According to research released in December 2014 by PHD Canada and commissioned by the Interactive Advertising Bureau of Canada (IAB Canada), adults in Canada spend more than half of their total time online with mobile devices—and just one-third of it on desktop or laptop computers.
Overall, PHD Canada found, adults in Canada spent 27 hours and 49 minutes per week on the internet, 53% of which was spent on mobile devices including smartphones and tablets. Nearly 9 hours per week of total mobile time was spent with nonvideo activities, vs. just under 4 hours per week of nonvideo internet activities on PCs.
These digital activities as a whole accounted for 35% of the average adult’s weekly media time in Canada, the research also found. That was second to TV, which took 37% of weekly media minutes.
Among millennials in Canada, however, digital held the top spot, with 55% of all weekly media time spent by 18- to 34-year-olds. Millennials spent only around an hour more in total with media than adults of all ages each week, but they spent more than 16 hours a week longer with digital media than the average.
Millennials in Canada spent less time—both in absolute numbers and share—on every other media channel, from TV to radio to print.
- See more at: http://www.emarketer.com/Article/Mobile-Claims-Majority-of-Online-Time-Canada/1011789/3#sthash.48sGzBv2.dpuf
