Most CEOs get storytelling wrong.
And it's costing them millions.
I've seen brilliant ideas die in boardrooms.
Watched potential investors check their phones.
Noticed employees' eyes glaze over during speeches.
Not because the ideas were bad.
But because the story wasn't there.
These 6 frameworks change everything:
1) Simon Sinek's Golden Circle
↳ Don't start with what you do. Start with WHY you do it.
↳ Then explain HOW you do it differently.
↳ Only then share WHAT you actually offer.
When Airbnb pitches, they don't just say "we rent rooms."
They start with "we create belonging."
2) Minto's Pyramid Principle
↳ Hit them with your main point first.
↳ Support it with clear evidence.
↳ Add details only if they ask.
Your busy stakeholders will love you for this.
No more waiting until slide 20 for the punchline.
3) The Pixar Pitch
↳ "Once upon a time..." (set the scene)
↳ "Every day..." (show the problem)
↳ "Until one day..." (introduce your solution)
↳ "Because of that..." (share the impact)
↳ "Until finally..." (reveal the transformation)
This structure is pure magic for showing
your company's journey or vision.
4) StoryBrand Framework
↳ Your customer is Luke Skywalker
↳ You're Yoda, the guide
↳ Show them how to win
Stop making your company the hero. It's not about you.
5) What, So What, Now What
↳ State the facts clearly
↳ Explain why anyone should care
↳ Define the next steps
Perfect for turning quarterly reports from sleep aids
into action drivers.
6) ABT (And, But, Therefore)
↳ Set up what everyone agrees on
↳ Introduce the challenge
↳ Present your solution
When you need to be quick and compelling,
this is your go-to.
In today's world, the best story wins.
It wins the talent.
It wins the customers.
It wins the investment.
Your brilliance deserves a story that matches it.
Master these frameworks, and watch what happens to:
Your impact.
Your influence.
Your bottom line.
