Here's a method to turn ChatGPT into your strategy partner.
Five steps to create a smarter marketing plan: Step 1: Define your objective. Identify the situation and set a rough goal. Push back on vague ideas. Then craft one clear SMART objective. This step will help you recognize any blockers. Step 2: Set your success metrics. Based on your goal, identify five metrics. Mix leading and lagging metrics. Label each as primary or secondary. This helps pinpoint conflicts or tracking issues early. Step 3: Sharpen your message. Outline your offer, target audience, and its relevance. From this, write a precise positioning statement and three messaging pillars. Spot anything that feels vague or generic to strengthen your approach. Step 4: Write your strategy. Gather all context and goals, audience, product, and constraints. Develop a high-level marketing strategy that connects the dots. Be sure to include key channels, angles, and sequencing. Step 5: Evaluate your tactics. Compile your tactics list and describe each one. Assess expected impact and prioritize them as high, medium, or low. Identify any tactical misalignments or risks. It’s all about having a clear framework. Your strategy doesn’t have to be a shot in the dark. What marketing challenge are you tackling this quarter?
Five steps to create a smarter marketing plan:
Step 1: Define your objective.
Identify the situation and set a rough goal.
Push back on vague ideas.
Then craft one clear SMART objective.
This step will help you recognize any blockers.
Step 2: Set your success metrics.
Based on your goal, identify five metrics.
Mix leading and lagging metrics.
Label each as primary or secondary.
This helps pinpoint conflicts or tracking issues early.
Step 3: Sharpen your message.
Outline your offer, target audience, and its relevance.
From this, write a precise positioning statement and three messaging pillars.
Spot anything that feels vague or generic to strengthen your approach.
Step 4: Write your strategy.
Gather all context and goals, audience, product, and constraints.
Develop a high-level marketing strategy that connects the dots.
Be sure to include key channels, angles, and sequencing.
Step 5: Evaluate your tactics.
Compile your tactics list and describe each one.
Assess expected impact and prioritize them as high, medium, or low.
Identify any tactical misalignments or risks.
It’s all about having a clear framework.
Your strategy doesn’t have to be a shot in the dark.
What marketing challenge are you tackling this quarter?