(Here’s how they use it across the business) If you’re only thinking about storytelling as a content skill, you’re already behind. It’s how you pitch. How you hire. How you sell. How you lead. Every part of your business relies on it. Here’s how 6 storytelling frameworks can plug directly into your business operations: 🟩 Pixar’s Framework ↳ Use this when you're pitching who you are ↳ Whether it’s on stage or on LinkedIn - make people care before they buy in. 🟧 Hero’s Journey ↳ For your Sales Pitch ↳ Position your customer as the hero. ↳ You’re not the solution - you’re the mentor. 🟪 Freytag’s Pyramid ↳ For your Board Presentation ↳ Set the scene. Show the tension. Hit the climax. ↳ Then resolve with data, insight, and next steps. 🟨 Golden Circle ↳ For your Brand Strategy ↳ This is how you position your business so people remember it. ↳ Lead with purpose → show your method → then what you sell. 🟧 Hook, Story, Offer (HSO) ↳ For your Outbound DMs / Landing Pages ↳ Grab attention → Earn trust → Give them one clear step. 🟩 5 C’s of Storytelling ↳ For Internal Change ↳ For explaining a pivot or rolling out a new objective You can delegate product, marketing, and hiring. But if the story isn’t clear at the top, nothing under it will work. For details on each framework, check outChris Donnelly's sheet.
(Here’s how they use it across the business)
If you’re only thinking about storytelling as a content skill, you’re already behind.
It’s how you pitch.
How you hire.
How you sell.
How you lead.
Every part of your business relies on it.
Here’s how 6 storytelling frameworks can plug directly into your business operations:
🟩 Pixar’s Framework
↳ Use this when you're pitching who you are
↳ Whether it’s on stage or on LinkedIn - make people care before they buy in.
🟧 Hero’s Journey
↳ For your Sales Pitch
↳ Position your customer as the hero.
↳ You’re not the solution - you’re the mentor.
🟪 Freytag’s Pyramid
↳ For your Board Presentation
↳ Set the scene. Show the tension. Hit the climax.
↳ Then resolve with data, insight, and next steps.
🟨 Golden Circle
↳ For your Brand Strategy
↳ This is how you position your business so people remember it.
↳ Lead with purpose → show your method → then what you sell.
🟧 Hook, Story, Offer (HSO)
↳ For your Outbound DMs / Landing Pages
↳ Grab attention → Earn trust → Give them one clear step.
🟩 5 C’s of Storytelling
↳ For Internal Change
↳ For explaining a pivot or rolling out a new objective
You can delegate product, marketing, and hiring.
But if the story isn’t clear at the top, nothing under it will work.
For details on each framework, check out Chris Donnelly's sheet.