18 Stats Email Marketers Ought to Know

18 Stats Email Marketers Ought to Know

Dec 5, 2013

1) As of 2013, there are 3.6 billion email accounts (Radicati). (Tweet This Stat!)

2) 54% of emails sent by businesses are marketing messages (Epsilon). (Tweet This Stat!)

3) 838 billion marketing messages have been sent in 2013 (Forrester). (Tweet This Stat!)

4) 91% of consumers check their email daily (ExactTarget). (Tweet This Stat!)

5) 74% of consumers prefer to receive commercial communications via email (Merkle). (Tweet This Stat!)

6) The average clickthrough rate for B2B marketing emails is 1.7% (Epsilon). (Tweet This Stat!)

7) 60% of marketers believe email marketing produces positive ROI (Marketing Sherpa). (Tweet This Stat!)

8) 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). (Tweet This Stat!)

9) Email marketing has an ROI of 4,300% (Direct Marketing Association). (Tweet This Stat!)

10) 59% of companies are integrating email and social channels together (eConsultancy). (Tweet This Stat!)

11) 76% of email opens occur in the first two days after an email is sent (Alchemy Worx). (Tweet This Stat!)

12) 48% of emails are opened on mobile devices (Litmus). (Tweet This Stat!)

13) Only 11% of emails are optimized for mobile (Equinux). (Tweet This Stat!)

14) 69% of mobile users delete emails that aren't optimized for mobile (Litmus). (Tweet This Stat!)

15) Gmail opens have decreased by 27% since May (Litmus). (Tweet This Stat!)

16) 25% of emails are opened on iPhones (Email Client Market Share). (Tweet This Stat!)

17) Suppressing anyone in your list who hasn't engaged with your emails in over a year increases your deliverability rate by 3-5% immediately (HubSpot). (Tweet This Stat!)

18) 17% of marketers don't track or analyze email metrics for their organization (MEC Labs). (Tweet This Stat!)