When you're new to marketing, I'd argue that tackling email marketing is one of the hardest things you'll do. Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies.
Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples -- you've got to be subscribed to a company's email list already to receive an email from them. While I know we're all grateful to not receive mountains and mountains of email spam, the opt-in process makes it so you really need to read up on email marketing to do it right.
But where should you go to do that, you ask? If you're looking to get started with email marketing or improve some of the basic skills you have already, check out the resources listed below. It's a special type of interactive list -- upvote and share the resources that help you the most to help your fellow marketers find the most engaging content for them.
So go on, get clicking, upvoting, sharing, and learning!
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An Introduction to Email Marketing
New to email marketing? Download this ebook to learn how to execute and measure successful email marketing campaigns. - 2
Is Your Email List Healthy? Take This 5-Question Sniff Test
Don't send emails to bad lists. Find out what makes a list bad and get tips for making them better. - 3
The Anatomy of a Five-Star Email
Download HubSpot's free guide on the Anatomy of a Five-Star Email to learn the 12 key components of a killer email. - 4
What Is CAN-SPAM? [FAQs]
Make sure you're not breaking the law. Get an overview of CAN-SPAM and what it means for marketers. - 5
Everything Email Marketers Need to Know About Sender Score
Learn everything you should know about Sender Score as an email marketers to ensure you don't suffer email deliverability problems. - 6
17 Do's and Don'ts for Designing Inbox-Optimized Email Templates
Learn some design best practices to ensure your email marketing templates render correctly and consistently. - 7
The 6-Step Secret Sauce for Awesome Email Subject Lines
Get the secret recipe for creating an awesome email subject line. Only 6 ingredients required! - 8
9 Critical Components for Optimized Marketing Emails
Learn how to optimize your email marketing campaigns for the most opens and click-throughs. - 9
The Complete Guide to Optimizing Email Marketing for Conversions
Learn how increase the ROI from email marketing. The following ebook will walk through the steps for optimizing email and incorporating it more closely into your inbound marketing strategy. - 10
Going Beyond Email: How to Use Workflows for Better Lead Nurturing
This free ebook will explain how to use marketing automation workflows to optimize your marketing funnel and convert more
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