There's
little debate that Snapchat is the trending app of the moment. The
ephemeral content network has gone from 50 million daily active users in
early 2014, to 150 million today, and those users are watching more than 10 billion video views on-platform every 24 hours. To put that in perspective, Facebook's serving 8 billion videos views per day, while YouTube, which doesn't release specific daily view counts, is estimated to be facilitating around 5 billion. In addition, the average session time on Snapchat is 25-30 minutes per day, per user,and 60% of users are also creating new content, as opposed to simply being passive consumers.
It's stats like this that have marketers scrambling to understand how they can get in on the action and get access to Snapchat's huge, Millennial-dominated audience - its stats like this have lead to Snapchat being valued at $20 billion. And while the market's cooling on Twitter, it’s Snapchat that’s emerging as the next most-likely platform to take over as one of the ‘Big 4’ social networks. Based on figures like the above, it may have already done just that.
So how can marketers get in on the action? Snapchat's a very unique platform, so the best advice, really, is to learn it, to get involved and come to grips with what Snaps are all about. But in addition to this, there are paid options available.
This infographic from Mediakix looks at eight ways brands can use Snapchat for advertising and marketing purposes. And if the app's growth rate continues, you'll want to familiarize yourself with these options sooner, rather than later.
![8 Ways to Advertise on Snapchat [Infographic] | Social Media Today](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_seek6WIW1BJu-GXGkhZUJPdHiYk3jNbynW54UMSHyrhV0igb4pryNvsRZjrIIYKlXp6sQX9aBlUF30iv2M_DUG8nX6Kk3dYdmfhSdzArRZ2US2bAPXXvjW0kQPOqNv9x3GUgjbhrxl-B-6UAysnXMSbZPlDkb0X0CV520qTU4cV1GG85HRsTn13kIm5k5ERJlVXICTT9ppqkD333a1jyYU=s0-d)
It's stats like this that have marketers scrambling to understand how they can get in on the action and get access to Snapchat's huge, Millennial-dominated audience - its stats like this have lead to Snapchat being valued at $20 billion. And while the market's cooling on Twitter, it’s Snapchat that’s emerging as the next most-likely platform to take over as one of the ‘Big 4’ social networks. Based on figures like the above, it may have already done just that.
So how can marketers get in on the action? Snapchat's a very unique platform, so the best advice, really, is to learn it, to get involved and come to grips with what Snaps are all about. But in addition to this, there are paid options available.
This infographic from Mediakix looks at eight ways brands can use Snapchat for advertising and marketing purposes. And if the app's growth rate continues, you'll want to familiarize yourself with these options sooner, rather than later.
