Thursday, March 10, 2016

How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More


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Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good?
Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy.
When it comes to posting on Instagram, photo quality is everything. How good your photos are will make or break your presence. If you take great photos and edit them exquisitely, I promise you will be much closer to amassing the thousands of followers you're hoping for.

Download the complete guide to using Instagram for business and marketing here.

But don't be intimidated -- in fact, we have good news for you: Editing photos well on Instagram doesn't take a whole lot of time. It's all about taking great photos, using the right photo editing apps, learning which filters work for which types of photos, and getting the routine down.
Let's learn how to edit photos for Instagram so you can garner more followers and more engagement on your Instagram page. In this post, I'll help you turn unedited photos -- like the one on the left of Fenway Park at dawn -- into ones that are much more compelling, like the one on the right.
fenway-park-before.jpg fenway-park-after.jpg

A Step-by-Step Guide to Editing Your Instagram Photos

Step 1: Start with a great photo.

No amount of editing is going to fix a photo that was poorly taken in the first place. When it comes to posting something awesome on Instagram, it's all about photo quality -- and that starts with a photo that's great even before you tweak it.
You don't need to be a photographer or take classes to take great photos for Instagram. All you really need is a smartphone and the willingness to learn some key tips for how to use it to take great photos. Start by reading through these 17 tips for taking great photos with your smartphone. This post will teach you how to line up your shots, find interesting perspectives, and take advantage of symmetry, patterns, "leading lines," and more.

Step 2: Edit it using apps other than Instagram.

This step is optional but highly recommended. Before I even start editing a photo on Instagram, I edit it using one or two of the other great photo editing apps out there. Click here for a list of 11 of the best photo and video editing apps for mobile. Each of the apps on the list have different strengths, so it's beneficial to use more than one on each photo.
For this particular photo, I used two apps: Afterlight and Snapseed.
Afterlight is available for $0.99 on both iOS and Android -- and in my opinion, it's well worth the dollar. I use it on almost every photo I post to Instagram. It's not the fanciest app in the world, but it has all the features you need to do a basic photo edit -- from controlling the color tones and adjusting exposure and brightness, to rotating and straightening the photo. While the Instagram app itself has some of these capabilities, Afterlight does have a few important features that Instagram doesn't, like its Highlight Tool that brings the blue hues up. I find this gives photos a cleaner, fresher look.
For this particular photo, I did some basic editing tweaks on things like brightness, contrast, and highlights.
afterlight-editing.png
Next, I uploaded the photo into Snapseed, a free app on both iOS and Android that's also great for basic image enhancements.
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While Snapseed has all the classic adjustment tools, such as tuning, cropping, and straightening, its main selling point is its "selective" editing tool. This lets you pinpoint an area in a photo and adjust the brightness, contrast, and saturation of that single point in the photo. So if you want viewers to focus on a certain part of your photo -- say, the clouds reflecting the beautiful colors of sunrise -- then you can make those clouds more vivid.
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Snapseed also has a plethora of cool filters, like the "Drama" one below. Although I didn't use any filters for this particular photo, there are some cool ones in there you can play around with.
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Once you're done editing a photo in Snapseed, you can click "Save" and then "Export" to save it to your phone's photo album.
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Boom. With a few tweaks using apps outside of Instagram, I've adjusted the original photo (left) to make it a little more striking (right).
fenway-park-before.jpg fenway-park-after-external-editing.jpg

Step 3: Upload your photo to Instagram.

Now that we have a photo we're ready to work with in Instagram, it's time to upload your photo to the Instagram app. To do this, open the Instagram app and click the camera icon at the bottom center of your screen.
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From there, select the photo you'd like to edit from your photo album. By default, it'll go into "All Photos," but you can click the downward arrow next to "All Photos" at the top of your screen to open a particular album if your photo is located somewhere specific.
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Pro Tip: Instagram will crop your photo as a square by default, but if you want to change it to its original width, simply press the "Expand" icon (two outward facing arrows) in the bottom left-hand corner of the photo once you've selected it.
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Click "Next" to begin editing the photo.

Step 4: Pick a filter.

Here's where it gets fun. Now that you're in editing mode in the Instagram app, the first thing you should do is pick a filter. Usually, I click through onto each and every filter, in order, and take note of which ones I like. Then, I'll go back and forth between the ones I like until I settle on one of them. How's that for scientific?
While slapping on a filter because it looks good is one way to do it, it is helpful to play around with each filter and get an idea of its specific purpose. From Lark to Crema to Valencia to Ginza, each filter has its own personality and hues that drastically changes the photo -- not only how it looks, but how it feels. Take a look at these examples to see what I mean:
instagram-lark-filter.png instagram-x-pro-ii-filter.png instagram-brannan-filter.png
instagram-moon-filter.png instagram-skyline-filter.png instagram-ginza-filter.png
Here are a few of my favorite Instagram filters and how they change the look and feel of a photo:
  • Lark: A filter that desaturates reds while pulling out the blues and greens in your photos, thereby intensifying it. Great for landscapes.
  • Moon: A black-and-white filter with intense shadows that'll give your photos a vivid, vintage look.
  • Crema: A desaturated filter that gives your photos a creamy, vintage look.
  • Valencia: A filter that warms the colors of your photo, giving it kind of an antique look without washing out color completely.
  • X Pro II: A high contrast filter that makes colors pop and adds vignette edges, giving photos sort of a dramatic affect.
  • Lo-Fi: This filter adds high saturation, rich colors, and strong shadows to your photo. Great for photos of food.
  • Brannan: A filter with a metallic, grey-ish feel that richens deep colors while softening neutrals. Warning: It always makes your photos look highly edited.
Everyone has their favorites, so as you use Instagram more and more, keep experimenting and learning about your own filter preferences for every type of photo you take, whether they're landscapes, close-ups, portraits, or something else.
For this particular photo, I chose the Skyline filter because I like how it gave the whole photo a glowing, surreal look, and how it made the rich purples and pinks of the sunrise pop.
Pro Tip: As you begin learning your filter preferences, you can reorder your filters and even hide the ones you don't use. To do either of these things, scroll to the very far right of your filters options and click "Manage."
instagram-manage-filters.png
To reorder your filters, simply hold your finger down on the three grey lines on the far right of the filter you'd like to move, and drag it to reorder.
instagram-reorder-filters.png
To hide filters you don't use, deselect them by tapping on the white check mark to the right of the filter.
instagram-hide-filters.png

Step 5: Adjust the lux.

The what? If you've ever edited a photo on Instagram, you've likely used the lux feature before, even if you weren't sure what it's called. Lux is a feature that makes your photos more vibrant and brings out the smaller details.
Once you've selected a filter, turn lux on by tapping the sun symbol below your photo and above your filter options.
instagram-sun-symbol-lux.png
Then, use the slider to adjust the lux, which will adjust the contrast and saturation of your photo. I usually slide it up and down until I settle on what looks best. Tap the check mark when you're done and it'll take you back to the filters page.
instagram-adjust-lux.png

Step 6: Use the simple editing tools.

Next, open up Instagram's simple editing tools by tapping the wrench icon below your photo on the right-hand side.
instagram-tools.png
From here, you can adjust a number of settings, including alignment, brightness, contrast, structure, warmth, saturation, highlights, shadows, and sharpness. I usually go through each setting one by one until I've adjusted the photo to my liking.
To adjust each of these settings, click on the icon at the bottom of your screen, use the slider to find a "sweet spot," and then tap the check mark when you're done. If you adjust the slider and realize you don't want to make any changes, simply tap the "X" and it'll exit from that setting without saving any changes.
instagram-adjust-brightness.png instagram-adjust-contrast.png
Once you've made all the changes in Instagram's tools that you'd like, click "Next" in the top right-hand corner of your screen.
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Step 7: Either post your photo immediately, or save it to post later.

Alright -- at this point, you have two options.

Option 1: Post your photo immediately.

If you're ready to post your photo now, then go ahead and post it by adding a caption, a geotag, tagging any relevant Instagram users, and clicking "Share."
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Option 2: Save it to post later.

If you're not ready to post it now, but you wanted to get a head start on editing it so you could post it in a pinch, then you can save the photo with the edits you made in Instagram without posting it -- thanks to a little hack.
Ready? To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode.
First, you'll have to be sure you have "Save Original Photo" turned on in your settings.
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Then, turn on airplane mode. Here's how to do that:
  • To turn on airplane mode on an Android device: Swipe down from the top of the screen. Then, swipe from right to left until you see "Settings," and then touch it. Touch "Airplane Mode" to turn it on.
  • To turn on airplane mode on an iPhone/iPad: Swipe up from the bottom of the screen and click the airplane icon. Or, go to "Settings" and then "Wi-Fi," and switch "Airplane Mode" on.
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Then, go back to your editing screen and press the "Share" button at the bottom. An error message will appear saying the upload failed, but rest assured the photo will be saved automatically to your phone's photo gallery.
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Pro tip: Want to edit a whole bunch of photos ahead of time so you can upload them later without much effort? If you have an iOS device, one way to organize your edited photos so you can find them easily later is to add them to your "Favorites" folder on your iPhone.
To add photos to "Favorites," you'll need to "heart" the photo. Here's how it works: When you're scrolling through your photos, tap the heart icon at the bottom of your screen.
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The photo will be added to a photo album called "Favorites" in your iPhone's folders, which you can access easily and at any time. Since Instagram doesn't let you schedule posts in advance, this is a great place to store edited photos so you can upload them when you need them.
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And there you have it! By now, you should be able to edit your Instagram photos on a pretty basic level.

Wednesday, March 9, 2016

30 Call-to-Action Examples You Can't Help But Click

30 Call-to-Action Examples You Can't Help But Click

Clickable_CTAs.jpgThink about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple andeffective designclick-worthy copy, and balancing multiple CTAs on one page.
Full Disclosure: We don't have data to know if these are all scientifically successful, but these examples all follow our best practices. If you decide to recreate these CTAs on your site, please remember to test to see if they work for your audience.

Simple & Effective Design Call-to-Action Buttons

1) Evernote

"Remember Everything." Visitors can immediately understand that message the moment they land on this page. The design on Evernote's website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it. Plus, the green color of the main and secondary CTA buttons is the same green as the headline and the Evernote logo, all of which jump off the page.
evernote-cta.png

2) Dropbox

Dropbox has always embraced simple design with a lot of negative space. Even the graphics on their homepage are subtle and simple.
Thanks to that simple design and negative space, the blue "Sign up for free" call-to-action button stands out from everything else on the page. Since the CTA and the Dropbox logo are the same color, it's easy for the visitor to interpret this CTA as "Sign up for Dropbox." That's one effective call-to-action.
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3) OfficeVibe

Here's a slide-in call-to-action that caught my attention from OfficeVibe. While scrolling through a post on their blog, a banner slid in from the bottom of the page with a call-to-action to subscribe to their blog. The best part? The copy on the slide-in told me I'd be getting tips about how to become a better manager -- and the post it appeared on was a post about how to become a better manager. In other words, the offer was something I was already interested in.
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Plus, I like how unobtrusive slide-in CTAs are -- as opposed to what my colleague Rachel Sprung calls the "stop-everything-and-click-here-pop-up-CTA." I find these CTAs offer a more lovable experience because they provide more information while still allowing me to continue reading the blog post. (Click here for a tutorial on how to add slide-in CTAs to your blog posts.)

4) Netflix

One big fear users have before committing to sign up for something? That it'll be a pain to cancel their subscription if they end up not liking it. Netflix nips that fear in the bud with the "Cancel anytime" copy right above the "Join Free for a Month" CTA. I'd venture a guess that reassurance alone has boosted signups. Also, you'll notice again that the red color of the primary and secondary CTAs here match Netflix's logo color.
netflix-cta.png

5) Square

To achieve effective CTA design, you need to consider more than just the button itself. It's also super important to consider elements like background color, surrounding images, and surrounding text.
Mindful of these additional design components, the folks at Square used a single image to showcase the simplicity of using their product, where the hovering "Get Started" CTA awaits your click. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.
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6) Prezi

The folks at Prezi are also into the minimalist design look on their website. Other than the green dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white design is a bright blue -- the same blue from their main logo. That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page.
prezi-cta.png

7) Full Bundle

Full Bundle is another company that uses negative space to make their primary CTA pop. The white "Our Work" call-to-action stands out against the dark greys of the background. Their choice of CTA is strategic, too. Given that they primarily exist to build out clients' online presences, it's important for them to showcase their work -- and that's what most folks are going to their website for.
full-bundle-cta.png

8) Panthera

The folks at Panthera are looking for users who really care about wild cats around the world and want to join a group of people who feel the same way. To target those people in particular, we love how they use language that would speak to big cat-lovers: "Join the pride today." The page itself is super simple: an on-page form with two, simple fields, and a button asking folks to (again) "Join."
panthera-cta.png

CTA Buttons With Clickworthy Copy

9) Huemor

If you went to a website and saw a "Launch" CTA accompanied by the copy "Do Not Press" ... what would you do? Let's be honest: You'd be dying to press it. The use of harmless reverse psychology here is playful, which is very much in keeping with Huemor's brand voice.
huemor-cta.png

10) QuickSprout

No one wants to be wrong. That's why a call-to-action button like QuickSprout's slide-in CTA on their blog is so clickworthy. It asks the reader, "Are you doing your SEO wrong?" Well, am I? All I have to do is enter my URL to find out -- seems easy enough. It's language like that that can really entice visitors to click through.
Plus, having the CTA slide in mid-blog post is a great tactic for catching readers before they bounce off the page. Traditionally, many blogs have CTAs at the very bottom of each blog post, but research shows most readers only get 60% of the way through an article. (Click here to learn how to add slide-in CTAs to your blog posts.)
quicksprout-slide-in-CTA.png

11) Grey Goose

Here's a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to "Discover a Cocktail Tailored to Your Taste" is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.
grey-goose-cta.png

12) Treehouse

A lot of company websites out there offer users the opportunity to start a free trial. But the CTA on Treehouse's website doesn't just say "Start a Free Trial"; it says "Claim Your Free Trial." The difference in wording may seem subtle, but think about how much more personal "Claim YourFree Trial" is. Plus, the word "claim" suggests it may not be available for long, giving users a sense of urgency to get that free trial while they can.
treehouse-cta.png

13) OKCupid

OKCupid's CTA doesn't seem that impressive at first glance, but its brilliance is in the small details. The call-to-action button, which is bright green and stands out well on a dark blue background, says, "Continue," which give hope that the signup process is short and does not take long. To me, this CTA feels more like I'm playing a fun game than filling out a boring form -- pretty much all due to the copy.
okcupid-cta.png

14) Blogging.org

Nothing like a ticking timer to make someone want to take action. After spending a short amount of time on blogging.org's homepage, new visitors are greeted with a pop-up CTA with a "limited time offer," accompanied by a timer that counts down from two minutes. This is a classic use of a psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. Limiting the time someone has to fill out a form makes people want to fill it out and claim their offer while they can.
Curious, what happens when time runs out? So was I. Hilariously, nothing happens. The pop-up CTA remains on the page when the timer gets to zero.
blogging-dot-org-pop-up-CTA.png

15) IMPACT Branding & Design

CTAs can feel really pushy and salesy if the wrong language is used. I like IMPACT's educational approach, where they challenge visitors to learn what the company does before pushing them to take any further action. This calls-to-action is especially intriguing to me because they don't even use an action verb, yet they still manage to entice people to click.
impact-bnd-cta.png

16) EPIC

The folks at the agency EPIC use their homepage primarily to showcase their work. When you arrive on the page, you're greeted with animated videos showing some of the work they've done for clients, which rotate on a carousel. While there plenty of other places users might click on their site -- including their clients' websites -- the main call-to-action stands out and always contrasts with the video that's playing in the background. I love that it features friendly, inclusive language -- "Let's start a new project together" -- which gives a hint to users looking for a creative partner that they're an especially great team to work for.
epic-cta.png

17) APPSTEMPLATES.com

This website has a very unique call-to-action with copy that showcases the real value you'll get after clicking. Not only does this button relay that you'll get unlimited access for $89 (a $149 value), but also the supporting "join the club now" copy makes you feel like you're missing out on something. This CTA also gets bonus points for having the arrow pointing to the CTA -- it's a perfect example of a proper directional cue. 
appstemplates-dot-com-cta.png

18) Humboldt County

Humboldt County's website is gorgeous on its own: It greets you with a full-screen video of shockingly beautiful footage. But what I really love is the unconventional call-to-action button placed in the bottom center, which features a bunny icon and the words "Follow the Magic." It enhances the sort of fantastical feel of the footage, making you feel like you're about to step into a fairytale.
humboldt-country-cta.png
What's more, once you click into that CTA, the website turns into a sort of choose-your-own-adventure game, which is a fun call-to-action path for users and encourages them to spend more time on the site.
humboldt-choose-adventure-cta.png 

Balancing Multiple Call-to-Action Buttons

19) Uber

Uber's looking for two, very distinct types of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the large video playing in the background showing Uber riders and drivers having a good time in locations all over the world. I love the copy of the driver CTA at the top, too: It doesn't get much more straightforward than, "Make money driving your car." Now that's speaking people's language.
uber-double-cta.png

20) Spotify

As soon as you reach Spotify's homepage, it's pretty clear that their main goal is to attract customers who are willing to pay for a premium account, while the CTA for users to sign up for free is very much secondary. It's not just the headline that gives this away: It's also the coloring of their CTA buttons. The "Go Premium" CTA is lime green, making it pop off the page, while the "Play Free" CTA is plain white and blends in with the rest of the copy on the page. This contrast ensures that visitors are drawn to the premium CTA.
spotify-cta.png

21) Ugmonk

Exit CTAs, also known as exit intent pop-ups, are different than normal pop-ups. They detect your users' behavior and only appear when it seems as though they're about to leave your site. By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader’s attention while offering them a reason to stay.
Ugmonk has a great exit CTA, offering two options for users as a final plea before they leave the site. First, they offer a 15% discount on their products, followed by two options: "Yes Please: Send me the coupon" and "No Thanks: I'm not interested." It's super helpful that each CTA clarifies what "Yes" and "No" actually mean, and I also like that they didn't use guilt-tripping language like "No Thanks: I hate nature" like I've seen on other websites. Finally, notice that the "Yes Please" button is much brighter and inviting in color than the other option.
ugmonk-exit-CTA.png

22) Pinterest

Want to sign up for Pinterest? You have a couple options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know because if you log in through Facebook, Pinterest can pull in Facebook's API data and get more information about you than if you log in through your email address.
Although this homepage is optimized to bring in new members, you'll notice a very subtle CTA for folks with Pinterest accounts to log in on the top right.
pinterest-cta.png

23) Madewell

Madewell (owned by J.Crew) has always had standout website design, taking what could be a typical ecommerce website to the next level. Their use of CTAs on their homepage is no exception.
When you first arrive on the page, you're greeted with the headline "I'm Looking For ..." followed by a category, like "Clothes That'll Travel Anywhere." Below this copy are two options: "Yes, Take Me There" or "Hmm... What's Next?" The user can choose between the two CTAs to either browse clothes that are good for travel, or be taken to the next type of clothing, where they can play again. This gamification is a great way to make your site more interesting for users who come across it without having a specific idea of where they want to look.
madewell-cta.png

24) Instagram

Since Instagram is a mainly mobile app, you'll see two black CTAs of equal size: one to download Instagram in Apple's App Store, and another to download it on Google Play. The reason these CTAs are of equal caliber is because it doesn't matter if someone downloads the app in the App Store or on Google Play ... a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to "Log In" if you'd prefer that option, too.
instagram-cta.png

25) Barkbox

The two CTAs on Barkbox's homepage show that the team there knows their customers: While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. To give those people an easy path to purchase, there are two, equally sized CTAs on the page: "Get Started" and "Give a Gift." 
As an added bonus, there's an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they'd like. Click into it, and a small dialogue box pops up that reads, "Woof! I'm afraid our pack is not online. Please leave us a message and we'll bark at you as soon as pawsible." Talk about delightful copy.
barkbox-cta.png

26) t.c. pharma

Turns out Red Bull isn't its own parent company: It's owned by Thailand-based t.c. pharma, a company that makes popular energy drinks, electrolyte beverages, and functional drinks and snacks. Their homepage features two call-to-action buttons of equal size: "Find out more" and "View products" -- but it's clear by the bright yellow color of the first button that they'd rather direct folks to "Find out more."
tc-pharma-cta.png

27) General Assembly

As you scroll through the General Assembly website, you'll see CTAs for various courses you may or may not want to sign up for. I'd like to point your attention to the CTA that slides in from the bottom of the page as you're scrolling, though, which suggests that you subscribe to email updates.
Although this feels like a secondary CTA due to its location and manner, I actually think they try to sneak this in to become more of a primary CTA because it's so much more colorful and noticeable than the CTAs for individual classes. When you create your own CTAs, try using bolder colors -- even ones that clash with your regular stylings -- to see if it's effective at getting people's attention. (Click here for a tutorial on how to add slide-in CTAs to your webpages.)
general-assembly-cta.png

28) charity: water

Charity: water's main goal is to get people to donate money for clean water -- but they can't assume that everyone wants to pay the same way. The CTAs featured on their homepage take a really unique approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally important CTAs to pay via credit card or PayPal. Notice how both CTAs are the same size and design -- this is because charity: water likely doesn't care how you donate, as long as you're donating.
charity-water-cta.png

29) Hipmunk

When you land on the Hipmunk site, your main option is to search flights. But notice there are four tabs you can flip through: flights, hotels, cars, and packages. When you click into one of these options, the form changes so you can fill out more information. To be 100% sure you know what you're searching for, Hipmunk placed a bright orange CTA at the far right-hand side of the form. On this CTA, you'll see a recognizable icon of a plane next to the word "Search," so you know for sure that you're searching for flights, not hotels. When you're on the hotels tab, that icon changes to a hotel icon. Same goes with cars and packages.
hipmunk-cta.png

30) MakeMyPersona

Here's another example of a great pop-up with multiple calls-to-action -- except in this case, you'll notice the size, color, and design of the users' two options are very different from one another. In this case, the folks at MakeMyPersona are making the "Grab the template!" CTA much more attractive and clickable than the "No, I'm OK for now, thanks" CTA -- which doesn't even look like a clickable button.
I also like how the "no" option uses polite language. I find brands that don't guilt-trip users who don't want to take action to be much, much more lovable.
make-my-persona-exit-CTA.png
There you have it. By now, we hope you can see just how important lit