Twitter Advertising Is Gaining Traction With Marketers
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TWITTER ADS GAINING TRACTION:52% of marketers have used Sponsored Tweets, according to IZEA which surveyed 10,000 brand marketers and social media consultants. When asked last year, approximately 47% of marketers said they had used the ad product, and in 2011, only 39% had.
Meanwhile, 29% of marketers report having used Sponsored Pins, a new ad product from Pinterest, which wasn't even available last year.
The findings indicate that marketers are pleased with the direction social media advertising is heading in, which has become increasingly more centered around sponsoring or promoting native content. (IZEA)
