Twitter's Promoted Trends Ad Product Isn't Very Popular Among Advertisers
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Twitter's Promoted Trends ad product, which has received significant attention since its debut, accounted for less than 10% of the company's revenue in the second quarter, according to an SEC filing uncovered by TechCrunch.
When Promoted Trends was launched in 2010, AllThingsD called it "Twitter's next moneymaker," and two years later the ad product seemed to be just that — fetching $200,000 per advertiser, per day.
Twitter generated approximately $139 million in revenue during the second quarter, meaning Promoted Trends brought in roughly $14 million that quarter. Therefore, it seems Twitter's alternative ad products, such as Promoted Tweets and Promoted Accounts are generating the vast majority of ad revenue for the company. (TechCrunch)
