Courtesy Nordstrom
Pinterest is working on a "Buy" button to allow users to make purchases on-site that it could launch as soon as in three to six months, Re/code's Jason Del Rey reports, based on conversations with multiple sources.
This report comes hot on the heels of Pinterest's rollout of its first-ever truly actionable pins. As of Thursday, users can download iPhone or iPad apps they see on Pinterest without leaving the site — all you need to do is press a new "Install" button.
The basic idea of Pinterest is that users upload pictures, or "pins," to "boards," and can re-pin the photos of other users. Every pin links to a website and many product pins have information like pricing and availability, though you still need to click through to the website the pin originated from to buy.
A "Buy" button could change all that.
Right now, Pinterest already controls a whopping 23% of referral traffic to e-commerce sites. Plus, Pinterest users are 10% more likely to make a purchase than people who arrive from other social networks and they spend twice as much as users who come from Facebook, according to data from Shopify. Those numbers indicate that a "Buy" button on the social network makes sense.
Del Rey reports that Pinterest will likely partner with the payments company Stripe to power its new Buy button.
Business Insider reached out to Pinterest about the report, and a spokesperson sent us the following:
"Part of our strategy to help people discover new things, save them, and do these things in real life has always been to make Pins more useful. App Pins is our latest effort and we have many more ideas but we don't have any additional plans to announce at this time."
Read more: http://www.businessinsider.com/pinterest-buy-button-2015-2#ixzz3RdUArjTH
