I've said it. Claude is the better tool (by far) for marketing.
But that doesn't matter if your team is on ChatGPT. And most teams are. I talk to marketing leaders every week. 9 out of 10 are using ChatGPT. The other one is using it and pretending they aren't. So I stopped arguing about which AI is best and started asking a different question. Are you using even half of what ChatGPT can actually do? The answer is almost always no. Most marketing teams use ChatGPT for three things: → Writing blog posts → Drafting emails → Brainstorming taglines That is like buying a Ferrari and only driving it to the mailbox. I've spent months going deep in mapping every ChatGPT feature to a specific marketing use case. Here are 9 features most marketers are ignoring: → Projects — Create a workspace for each campaign. Upload your brief, brand guide, and ICP doc. Every chat inside that Project references them automatically. No more pasting your brand voice into every prompt. → Custom Instructions — Two text boxes that shape every response. Put your buyer persona directly in there. "CMO at a mid-market SaaS company, $2M budget, 100-500 employees." Every output gets tailored to that person. → Memory — ChatGPT remembers across conversations. Tell it your brand voice, your metrics, your goals. It compounds. Every future chat starts smarter than the last. → Custom GPTs — Build a "LinkedIn Post Writer" GPT trained on your top 10 posts. A "Campaign Brief Generator" loaded with your templates. Share it with your team. Everyone produces consistent work. → Deep Research — I asked ChatGPT to research 5 competitors. Positioning. Pricing. Target audience. It delivered a structured brief with citations in 15 minutes. That used to take my team a week. → Canvas — Side-by-side editor for long-form content. Write a landing page. Highlight the weak sections. Adjust reading level with one click. Stop copy-pasting between ChatGPT and Google Docs. → Image Generation — I generated 5 ad creative concepts in 2 minutes. Picked the best direction. Sent it to design. Saved an entire round of revisions. → Connectors — I linked Google Drive and asked ChatGPT to find our Q3 performance deck and summarize wins and misses. No uploading. No screenshots. → Data Analysis — I dropped in 3 months of email data. ChatGPT found the subject line patterns driving our highest open rates and built a chart by day of week. Took 45 seconds. The tool matters less than the system. A marketer using ChatGPT at 100% will outperform a marketer using Claude at 5%. I mapped everything I learned into a single cheat sheet. Every ChatGPT feature. Every marketing use case. With prompts, pro tips, and the mistakes to avoid. If this was useful, I share my learnings and put it into frameworks like this. Feel free to connect and I’ll send you the hi-res PDF of this cheat sheet.
But that doesn't matter if your team is on ChatGPT.
And most teams are.
I talk to marketing leaders every week. 9 out of 10 are using ChatGPT. The other one is using it and pretending they aren't.
So I stopped arguing about which AI is best and started asking a different question.
Are you using even half of what ChatGPT can actually do?
The answer is almost always no.
Most marketing teams use ChatGPT for three things:
→ Writing blog posts
→ Drafting emails
→ Brainstorming taglines
That is like buying a Ferrari and only driving it to the mailbox.
I've spent months going deep in mapping every ChatGPT feature to a specific marketing use case.
Here are 9 features most marketers are ignoring:
→ Projects — Create a workspace for each campaign. Upload your brief, brand guide, and ICP doc. Every chat inside that Project references them automatically. No more pasting your brand voice into every prompt.
→ Custom Instructions — Two text boxes that shape every response. Put your buyer persona directly in there. "CMO at a mid-market SaaS company, $2M budget, 100-500 employees." Every output gets tailored to that person.
→ Memory — ChatGPT remembers across conversations. Tell it your brand voice, your metrics, your goals. It compounds. Every future chat starts smarter than the last.
→ Custom GPTs — Build a "LinkedIn Post Writer" GPT trained on your top 10 posts. A "Campaign Brief Generator" loaded with your templates. Share it with your team. Everyone produces consistent work.
→ Deep Research — I asked ChatGPT to research 5 competitors. Positioning. Pricing. Target audience. It delivered a structured brief with citations in 15 minutes. That used to take my team a week.
→ Canvas — Side-by-side editor for long-form content. Write a landing page. Highlight the weak sections. Adjust reading level with one click. Stop copy-pasting between ChatGPT and Google Docs.
→ Image Generation — I generated 5 ad creative concepts in 2 minutes. Picked the best direction. Sent it to design. Saved an entire round of revisions.
→ Connectors — I linked Google Drive and asked ChatGPT to find our Q3 performance deck and summarize wins and misses. No uploading. No screenshots.
→ Data Analysis — I dropped in 3 months of email data. ChatGPT found the subject line patterns driving our highest open rates and built a chart by day of week. Took 45 seconds.
The tool matters less than the system.
A marketer using ChatGPT at 100% will outperform a marketer using Claude at 5%.
I mapped everything I learned into a single cheat sheet.
Every ChatGPT feature. Every marketing use case. With prompts, pro tips, and the mistakes to avoid.
If this was useful, I share my learnings and put it into frameworks like this. Feel free to connect and I’ll send you the hi-res PDF of this cheat sheet.