- Two candidates. Same role. Same qualifications. Only one got the offer.
- Candidate A talked for 8 minutes about his career.
- Candidate B asked: “What’s the biggest challenge you’re hoping this hire will solve?”
- The room shifted. The conversation changed. She got the offer - £90k above the initial range.
- The difference? She entered as a peer, not a candidate.
- Which approach do you naturally lean towards? Be honest.
- Save this for interview prep.