• The most memorable brand wins and fails of 2014

• Link to Article  - For Video examples

• WIN: Ikea? More like iKea

  Many companies have poked fun at Apple products over the years. None did it as charmingly as Ikea. In the process, Ikea earned itself some much deserved press and proved that there's no product quite as advanced as a book.

  VIDEO: YOUTUBE, IKEA SINGAPORE

• FAIL: DiGiorno #WhyIStayed

  

  DiGiorno has found success in the past with its playful Twitter account. In this case, however, DiGiorno clearly tried to riff on a Twitter trending topic without taking the extra 30 seconds to research what that trending topic was about: domestic violence. Needless to say, this tweet did not go over well and the brand was forced to apologize.

  IMAGE: SCREENGRAB, MASHABLE

• WIN: Axe Waxes Poetic

  For its Super Bowl ad this year, Axe decided to go beyond attractive models in favor of an ad that makes an excellent point about love and war. The 60-second clip has been viewed more than 7 million times on YouTube to date.

  VIDEO: YOUTUBE, AXE

• FAIL: Go Home JCPenney, You're Drunk

  

  Not all press is good press -- and not all retweets are good retweets. While many brands tried to be clever during this year's Super Bowl, JCPenney got attention by acting dumb -- or drunk, as the case may be. Some assumed the account had been hacked until JCPenney admitted the stunt. As Mashable's Todd Wasserman put it, "With Target and Nordstrom's hacks in the news, simulating a Twitter hack doesn't exactly inspire confidence in a retailer."

  IMAGE: SCREENGRAB, MASHABLE

• WIN: Always' #LikeAGirl

  A moving, insightful take on an all-too-common insult. It's basically this year's equivalent of the hugely successful Dove Real Beauty Sketches video.

  VIDEO: YOUTUBE, ALWAYS

• FAIL: Delta's Social Media Team Has Clearly Never Flown to Ghana

  

  The World Cup was one of the biggest events in Twitter history, so it's no surprise brands wanted to be part of it. Delta's attempt to celebrate the USA team's win over Ghana didn't go over so well though. For starters: there are no giraffes in Ghana. Delta later apologized.

  IMAGE: SCREENGRAB, MASHABLE

• WIN: Snickers Bites Into Meme

  

  It was the bite heard round the world. Uruguay's soccer star Luis Suarez appeared to bite a defender during the World Cup. The Internet lit up with memes. Snickers won the day with this joke, but many other brands deserve honorable mention.

• FAIL: US Airways Makes Us All Blush

  

  It was a tough year for airlines on social media this year. US Airways posted an extremely NSFW picture to its Twitter feed and didn't seem to notice for at least an hour. The airline eventually deleted it, but not before much of the Internet saw the lewd image and turned it into a meme.

  IMAGE: MASHABLE COMPOSITE. ISTOCK, BLACKRED

• WIN: Waffle House Shows the World Cup Who's Boss Of Waffles

  

  What Waffle House lacks in social media strategy it makes up for in exuberance. The waffle chain went all out for the World Cup, with some fun-loving patriotism and plenty of typos, gaining more than 1,500 new followers in the process.

• FAIL: Build-A-Bear Builds A Very Bad Tweet

  

  For brands looking to mark sensitive occasions like the anniversary of the September 11th attacks, there are really only terrible posts, bad posts and forgettable posts. Build-A-Bear had a terrible post.

• WIN: Shakira's Duet With Activia

  Activia partnered with Shakira on this music video for the World Cup, which quickly became the most shared ad of all time.

  VIDEO: YOUTUBE, SHAKIRAVEVO

• FAIL: The Patriots Get Tackled By Twitter Troll

  

  The road to hell is paved with good intentions. The New England Patriots celebrated hitting one million followers on Twitter in November with automatic thank you tweets to fans. That approach failed when one account with an offensive handle entered the fray. The Patriots later apologized for the episode.