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Dive Brief:
- Pinterest on Tuesday revealed a number of new advertising solutions under its Promoted Pins platform, including improved audience targeting and Cinematic Pins, through which brands will be able share stories via looped video ads.
- These products and services, as well as a new pricing structure, are expected to become available to brands and marketers in the coming months.
- The picture-centric content curation site also named its first General Manager of Monetization, Tim Kendall, who will oversee sales, marketing and product development for the social network's ad and partner solutions.
Dive Insight:
Following a careful rollout of Promoted Pins, the social picture-pinning site is ready to debut a full lineup of ad solutions for brands and marketers this summer. The new features, Pinterest said, are aimed at awareness, intent, and action.
AdAge reports that initial advertising partners for the animated "Cinematic Pins" include L'Oreal, Gap, Unilever, Walgreens and Wendy's. "Now we're organized so that we're set up to respond as rapidly to marketer needs as possible," newly-minted Monetization GM Tim Kendall said.
