#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's Roundup

by Angela Natividad  |  May 15, 2015  |  584 views



Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check.

Never make a social misfire again. TweetDeck's installed an optional extra step that protects you from rapid-fire publishing a tweet that could embarrass you or threaten your brand. Available to all TweetDeck users on the Web app or using Chrome, Windows, or the latest Mac app, "Confirmation step" asks "Ready to Tweet?" before you publish, giving you a moment to reread, check what account you're tweeting on, and reflect before publishing.

Activate it by clicking on Accounts, choosing the relevant account profile, and activating "Confirmation step."



1. Instant Articles come to Facebook

Facebook's launched Instant Articles, which it promises will make the article-reading experience "ten times faster" than loading a non-native article on Facebook via mobile.


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They'll also include interactive elements: the ability to zoom in on photos, tilt your phone to explore them further, auto-play videos, listen to audio captions, play with interactive maps, and Like and comment on individual parts of an article. Among other publishers, the New York Times is on board.

 This article was published on MarketingProfs


Read more: http://www.marketingprofs.com/chirp/2015/27686/socialskim-a-tool-for-avoiding-twitter-gaffes-plus-more-stories-in-this-weeks-roundup#ixzz3aPCNTjPH