Brand Strategy Cheat Sheet

 Your business isn't broken.

Your brand just isn't saying anything worth listening to.
Sorry.

Too many founders obsess over content hacks, funnels, and paid traffic but ignore the one thing that actually drives growth: brand clarity.

When your message is muddled, everything underperforms. Your content gets ignored. Your offer confuses. Your leads ghost (and it's not even Halloween yet 👻).

Earlier this year, I met a founder who had spent £9k on ads with zero results. Not because their product was bad, it was great.

But the brand? Bland. No positioning. No story. No strategy.
No connection.

Once we rebuilt their brand foundation, the sales started rolling in.

Voila.
As if by magic... people got it, and (more importantly) wanted to buy it.

I've put together a Brand Strategy Cheat Sheet with the exact framework I use:
→ The 4 types of brand health (and how to fix yours)
→ My 60-second pitch formula that doesn't sound like everyone else
→ Why content strategy beats content schedules
→ The 4 offer types that scale trust and conversion
→ The exact method I use to validate new ideas before launching

Prompt - find angles your competitors missed

 

Use ChatGPT to find angles your competitors missed Smart marketers don't just copy what competitors are doing. They use AI to find what competitors aren't doing.

Most competitive analysis stops at "what are they saying?" The real opportunity is in the gaps — the angles they overlooked, the hooks they missed, the positioning they left on the table. ChatGPT can spot these blind spots in minutes. You are a marketing strategist. Analyze the competitor content below. Step 1: Summarize the core angles, hooks, and messaging they are using. Step 2: Identify 3 strong angles they missed that we could own. Step 3: Explain why each missed angle matters to the audience and how we could use it to differentiate. Competitor content: [PASTE COMPETITOR CREATIVE] Feed in their ads, landing pages, or email campaigns. You'll get a clear view of what they're emphasizing — and more importantly, what they're ignoring.

Prompt - turn engagement data into your next winning post

 

Use ChatGPT to turn engagement data into your next winning post Smart marketers don't guess what content works. They use AI to let their data decide what to create today.

You've got two weeks of social media metrics sitting in your analytics. Instead of scrolling through dashboards wondering "what should I post next?", paste that data into ChatGPT and get your answer in 30 seconds. Try this prompt: You are my engagement analyst. I'll paste engagement data from the last 14 days across my socials. 1. Identify the top 3 patterns driving performance (topic, format, hook style, timing) 2. Tell me exactly what to double down on today 3. Flag what to stop or tweak 4. Propose my next post: hook, angle, outline, and CTA Context for analysis: - Goals to bias toward: [e.g., reach, saves, replies, clicks] - Audience: [brief descriptor] - Brand pillars/topics: [3-5 themes you cover] Data format per post: platform | date/time | format | topic | hook | impressions | likes | comments | shares | saves | CTR Here's my data: [PASTE YOUR RECENT POSTS + METRICS] Your next winning post is already in your metrics — you just need ChatGPT to surface the pattern.

Prompt - turn roadblocks into motivation

 

Use ChatGPT to turn roadblocks into motivation Smart marketers don't grind through obstacles. They use AI to reframe them into fuel.

When you hit a wall with a project or campaign, most marketers just push harder. But the smartest ones step back and change their perspective first. ChatGPT can be your mindset coach — helping you see obstacles as opportunities and turning frustration into momentum. Try this prompt: You are my motivational coach and strategic thinking partner. Here's the hardest challenge I'm facing this week: [INSERT CHALLENGE] Give me 3 sharp reframes that will shift my perspective and help me see this as an opportunity instead of a burden. For each reframe: - Explain the new perspective in 2-3 sentences - Include one specific action I can take today that aligns with this mindset - Keep it practical and motivating, not fluffy Make these reframes feel real and actionable — I want to walk away energized, not just inspired. You'll get three different angles that turn your biggest pain point into your next breakthrough.

Prompt - prep that improves every ChatGPT prompt

 

The 5-minute prep that improves every ChatGPT prompt Smart marketers don't chase perfect prompts. They prep their inputs.

Most people jump straight into ChatGPT and wonder why the output feels generic or off-target. The issue isn't your prompting skills. It's that AI can only work with what you give it. Five minutes of setup before you prompt will double your results every time. Before prompting, gather these 4 inputs: GOAL: What specific output do I need? (email, strategy, analysis, etc.) CONTEXT: What should ChatGPT know? Target audience details Key constraints or requirements Relevant background info or examples FORMAT: How should this look? Length (word count, bullet points, etc.) Style/tone needed Structure preferences SUCCESS CRITERIA: What makes this usable? Must include specific elements Should avoid certain things Ready to use without major edits Then use this prompt structure: You are my [role]. I need help creating [specific deliverable]. Context: [paste your background info, audience details, examples] Output should be [format, length, style requirements]. Make sure it [your success criteria]. Better inputs = better outputs. Every time.

Prompt - brief your way to better prompts

 

Use ChatGPT to brief your way to better prompts Smart marketers know great work starts with great briefs. The same rule applies to AI.

Most prompts fail because they skip the fundamentals: clear goals, defined audience, success metrics. The best marketers approach prompts like creative briefs — with structure that drives results, not just responses. Try this prompt: You are my briefing partner. Help me turn my idea into a sharp prompt by clarifying these: 1. What's the end goal of this prompt? 2. Who is the audience or reader? 3. What format should the output take? 4. What context, constraints, or tone matter here? 5. What does success look like for this output? Once I answer, rewrite my responses into a clear, structured prompt I can use. My rough idea: [INSERT YOUR VAGUE IDEA HERE] You'll transform scattered thoughts into focused prompts that actually deliver what you need.

Prompt - polish emails for tone, clarity, and compliance

 

Use ChatGPT to polish emails for tone, clarity, and compliance Smart marketers don't send risky first drafts. They use AI to catch what they missed.

Most emails sit in your drafts folder because something feels off. Too casual for a client. Too vague for legal. Too long for anyone to actually read. Instead of second-guessing yourself, let ChatGPT be your editor. Try this prompt: You are a senior communications specialist. Rewrite the email below for improved tone, clarity, and compliance. Requirements: - Keep the message clear and professional - Adjust tone to be [choose: friendlier / firmer / more neutral] - Ensure it meets [insert industry] compliance guidelines - Remove jargon or overly casual language - Cut unnecessary words Email draft: [PASTE EMAIL HERE] Provide the rewritten version plus a brief note on what you changed and why. You'll get a polished email that hits the right tone and avoids costly mistakes.

Prompt - flip "me-focused" copy into customer-first messaging

 

Use ChatGPT to flip "me-focused" copy into customer-first messaging Smart marketers don't wonder why their copy feels flat. They use AI to spot the real problem.

Most marketing copy accidentally talks about the company instead of to the customer. "We help..." "Our solution..." "We're excited to announce..." Your audience doesn't care about you. They care about what you can do for them. ChatGPT can act as your copy coach — flagging where you're talking about yourself instead of speaking to customer needs, then rewriting it to actually connect. Try this prompt: You are a copy coach. Review the copy below and highlight any sentences or phrases that are written about the company instead of to the customer. - For each flagged section, explain why it's me-focused - Suggest a rewritten version that speaks directly to the customer's needs, goals, or outcomes Copy to review: [PASTE COPY HERE] Follow-up: Give me 3 variations of the rewritten copy so I can choose the best fit. Use this on your emails, ads, and landing pages. You'll instantly spot where you lost focus and get copy that actually speaks to your audience.

Brand Strategy Cheat Sheet

 Your business isn't broken.

Your brand just isn't saying anything worth listening to.
Sorry.

Too many founders obsess over content hacks, funnels, and paid traffic but ignore the one thing that actually drives growth: brand clarity.

When your message is muddled, everything underperforms. Your content gets ignored. Your offer confuses. Your leads ghost (and it's not even Halloween yet 👻).

Earlier this year, I met a founder who had spent £9k on ads with zero results. Not because their product was bad, it was great.

But the brand? Bland. No positioning. No story. No strategy.
No connection.

Once we rebuilt their brand foundation, the sales started rolling in.

Voila.
As if by magic... people got it, and (more importantly) wanted to buy it.

I've put together a Brand Strategy Cheat Sheet with the exact framework I use:
→ The 4 types of brand health (and how to fix yours)
→ My 60-second pitch formula that doesn't sound like everyone else
→ Why content strategy beats content schedules
→ The 4 offer types that scale trust and conversion
→ The exact method I use to validate new ideas before launching

✌️DM me "STRATEGY" and I'll send it over a high-res version.
👉Follow along Joy Zarine - for brand strategy, business growth and all the good stuff in between.

Advertising. Branding. Marketing.

 Advertising. Branding. Marketing.

Do you really know the difference?
Most people use these terms interchangeably.
And that’s an expensive mistake.
When you blur the role of each function, you blur what success looks like.

That’s how you end up:
🚫 Chasing awareness when what you need are conversions
🚫 Trying to “build trust” through media buying alone
🚫 Fixing ad copy when the real problem is a broken brand strategy

Here’s what each actually does 👇

📣 Marketing = The Plan
The overall strategy for positioning, product, and execution
Defines what you sell, who you sell to, and how

🎨 Branding = The Identity
How your business makes people feel
Builds trust, recognition, and long-term value

🪧 Advertising = The Engine
Distributes your message and drives conversions
Turns attention into measurable growth
When you don’t separate them, you create confusion.
Not just inside your team — but in your entire market.

But when they’re aligned:
✅ Your content amplifies your brand
✅ Your strategy scales without breaking
✅ Your ads convert because they’re consistent

This is the system we build at Ad Pros:
Ads that perform, compound, and last.

Whether you’re scaling your own brand or managing growth for others:
➡️ Know what each function does
➡️ Know how they work together
➡️ Know what it takes to move the whole system forward

Because if you’re not clear on the difference, you’ll keep treating symptoms instead of solving the root cause.