Want your words to actually sell? Here’s a simple roadmap I've found incredibly helpful:
Think of crafting your message like taking someone on a mini-journey: 1. Hook them with curiosity: Your headline is the first "hello." Make it intriguing enough to stop the scroll. Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)." See the difference? Promise + Specificity = Attention. 2. Tell a story with a villain: This might sound dramatic, but hear me out. What's the problem your audience is facing? What's the frustration, the obstacle, the "enemy" they're battling? For the email example, maybe it's "wasting hours on emails that no one opens." Giving that problem a name creates an instant connection and a sense of purpose for your solution. 3. Handle the "yeah, but..." in their head: We all have those internal objections. "I don't have time," "It costs too much," "Will it even work for me?" Great copy anticipates these doubts and addresses them head-on within the message. 4. Show, don't just tell (Proof!): People are naturally skeptical. Instead of just saying "it works," show them. Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold. 5. Make it crystal clear what you want them to do (CTA): Don't leave them guessing! "Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get. Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting." And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message. The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason. The core difference I've learned? Good copywriting isn't about shouting about your amazing product. It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch. Credit :Chase Dimond
Think of crafting your message like taking someone on a mini-journey:
1. Hook them with curiosity:
Your headline is the first "hello."
Make it intriguing enough to stop the scroll.
Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)."
See the difference? Promise + Specificity = Attention.
2. Tell a story with a villain:
This might sound dramatic, but hear me out.
What's the problem your audience is facing?
What's the frustration, the obstacle, the "enemy" they're battling?
For the email example, maybe it's "wasting hours on emails that no one opens."
Giving that problem a name creates an instant connection and a sense of purpose for your solution.
3. Handle the "yeah, but..." in their head:
We all have those internal objections.
"I don't have time," "It costs too much," "Will it even work for me?"
Great copy anticipates these doubts and addresses them head-on within the message.
4. Show, don't just tell (Proof!):
People are naturally skeptical.
Instead of just saying "it works," show them.
Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold.
5. Make it crystal clear what you want them to do (CTA):
Don't leave them guessing!
"Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get.
Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting."
And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message.
The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason.
The core difference I've learned?
Good copywriting isn't about shouting about your amazing product.
It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch.
Credit : Chase Dimond