They jump straight into channels and wonder why it fails. Don’t start here: 1️⃣Channels: → Paid media → Owned media → Social strategy → Personalized outreach → Analytics & optimization → Community engagement Start here: 2️⃣ Targeting → Segmentation → Customer journey → ICP (Ideal Customer Profile) → Pain points & needs → Objectives & goals Then → Positioning → Differentiation → Value proposition → Brand storytelling → Brand voice & tone Then → Messaging → Content pillars → SEO optimization → Thought leadership → Storytelling that sells Only THEN → Channels. → Marketing without order = chaos. → Marketing with a blueprint = predictable growth. ♻PS: Save this if you’re tired of guessing what comes next in your marketing.
They jump straight into channels and wonder why it fails.
Don’t start here:
1️⃣Channels:
→ Paid media
→ Owned media
→ Social strategy
→ Personalized outreach
→ Analytics & optimization
→ Community engagement
Start here:
2️⃣ Targeting
→ Segmentation
→ Customer journey
→ ICP (Ideal Customer Profile)
→ Pain points & needs
→ Objectives & goals
Then → Positioning
→ Differentiation
→ Value proposition
→ Brand storytelling
→ Brand voice & tone
Then → Messaging
→ Content pillars
→ SEO optimization
→ Thought leadership
→ Storytelling that sells
Only THEN → Channels.
→ Marketing without order = chaos.
→ Marketing with a blueprint = predictable growth.
♻PS: Save this if you’re tired of guessing what comes next in your marketing.