Most marketing copy accidentally talks about the company instead of to the customer. "We help..." "Our solution..." "We're excited to announce..." | Your audience doesn't care about you. They care about what you can do for them. | ChatGPT can act as your copy coach — flagging where you're talking about yourself instead of speaking to customer needs, then rewriting it to actually connect. | Try this prompt: | You are a copy coach. Review the copy below and highlight any sentences or phrases that are written about the company instead of to the customer.
- For each flagged section, explain why it's me-focused
- Suggest a rewritten version that speaks directly to the customer's needs, goals, or outcomes
Copy to review:
[PASTE COPY HERE]
Follow-up: Give me 3 variations of the rewritten copy so I can choose the best fit.
| Use this on your emails, ads, and landing pages. You'll instantly spot where you lost focus and get copy that actually speaks to your audience. |
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