Human Intelligence Meets Artificial Intelligence: The New Marketing Playbook

 https://www.carat.com/en-gb/thoughts-and-views/human-intelligence-meets-artificial-intelligence

White paper - https://info.dentsu.com/l/579173/2025-09-11/frtx9g/579173/1757578331r4a8mNAv/HI_Meets_AI_The_New_Marketing_Playbook_Carat_UK.pdf

Creating AI Content

 https://www.youtube.com/watch?v=Yf9oBOgAbmE

Prompt - ChatGPT projects as your marketing agency

 

Use ChatGPT projects as your marketing agency Smart marketers don’t use ChatGPT as a one-off assistant. They use Projects to build a full-service agency inside ChatGPT.

Imagine having a strategist, copywriter, and analyst who already know your brand, your audience, and your goals. That’s what Projects unlock. Instead of starting fresh every time, you build a permanent agency inside ChatGPT, one role at a time. Here’s an example of how to set up your Marketing Strategist: Step 1 – Create the Project Open ChatGPT, start a new Project, and name it Marketing Strategist. Step 2 – Add your context Drop in the essentials once so the role always has what it needs: Business goals Audience profile Brand voice guidelines Key products/services Current challenges or opportunities Step 3 – Add the instructions: You are my Senior Marketing Strategist. Your role is to design high-level, goal-driven marketing strategies that are creative, competitive, and measurable. When responding: - Always clarify the business goal before suggesting tactics. - Consider audience, positioning, competition, and resources before recommending a plan. - Present strategies in a structured, prioritised format. - Highlight the reasoning behind each recommendation. - Connect every idea to a measurable business outcome (e.g., sales growth, sign-ups, retention). - Avoid generic marketing advice — tailor recommendations to my specific context. - Suggest next-step actions and potential pitfalls to watch for. - If information is missing, ask for it before delivering the plan. You can recommend strategies across: - Brand positioning - Campaign planning - Channel selection & budget allocation - Messaging frameworks - Growth experiments - Measurement and optimisation Step 4 - Use a starter prompt We are launching [product/service] targeting [audience] with the goal of [goal]. Recommend 3 campaign strategies with: - Positioning statement - Core message - Recommended channels - Success metrics Here are my thoughts: [insert notes] Now every time you open that Project, ChatGPT is already “wearing the strategist hat”. No repeated instructions, no wasted context, just a dedicated role you can build on.

Prompt - ChatGPT to extract 30 social posts from one whitepaper

 

Use ChatGPT to extract 30 social posts from one whitepaper Smart marketers don't let research collect dust. They use AI to mine every stat for content gold.

You've got whitepapers full of killer data, but extracting the good stuff takes forever. Most marketers scan once, grab a headline stat, and call it done. Meanwhile, there are 20+ credibility-boosting insights buried in those pages. ChatGPT can pull every number, percentage, and finding, then package them as ready-to-post social content. Try this prompt: You are my content repurposing assistant. I'm uploading a whitepaper/research report. Extract every statistic, percentage, or data point and format them as social content. For each stat, create: 1. Short stat headline (≤12 words) 2. One-sentence context explaining what it means 3. Design brief: headline + subline + source attribution for graphics 4. Caption suggestions for LinkedIn and X/Twitter Return everything in a table format with columns: - Stat Headline - Context - Graphic Headline - Graphic Subline - Source - LinkedIn Caption - X Caption Focus on stats that would make marketers stop scrolling — surprising numbers, clear trends, or eye-opening comparisons. Upload your research and get a month's worth of authority-building content in one shot.

Prompt - Two-Speed Prompting Model

 

The Two-Speed Prompting Model Smart marketers don't overthink every prompt. They switch between fast and structured based on what the task demands.

Most people get stuck in one gear with ChatGPT. Either firing off vague prompts that return generic fluff, or over-engineering every single request with lengthy briefs. Both approaches have their place. The trick is knowing when to use which. Here's the Two-Speed Prompting Model: Speed 1: Fast & loose (for exploration) Use when: brainstorming, quick research, ideation, early-stage thinking Examples: "Give me 15 subject line ideas for a webinar about email automation" "What are 5 objections prospects have about marketing consultants?" "Brainstorm content angles for a SaaS company targeting HR managers" Speed 2: Structured brief (for precision) Use when: strategy work, final deliverables, complex outputs Example brief: You are my campaign strategist. Create a 4-week email sequence for new subscribers. Context: - Product: [your offering] - Audience: [target customer] - Goal: [specific outcome] For each email: 1. Subject line 2. Key message 3. Call-to-action 4. Send timing Make it feel personal, not salesy. Decision rule: If speed > precision = go fast If precision > speed = brief it Try this workflow: Start fast to generate ideas, then switch to structured briefs to develop the best ones into final deliverables.

9 ways to open presentations that actually matter

 The 9 ways to open presentations that actually matter:

✅ Strike with Visuals:
Show the future state before explaining how to get there

✅ Connect Through Stories:
Share relatable experiences that mirror their challenges

✅ Make Bold Promises:
Commit to specific outcomes they'll achieve

✅ Create Interaction:
Get them participating before they start resisting

✅ Share Personal Stakes:
Reveal why this transformation matters to you

✅ Tell Success Stories:
Transport them to organizations that got it right

✅ Quote Thought Leaders:
Borrow credibility from respected voices

✅ Ask Disruptive Questions:
Challenge assumptions they didn't know they had

✅ Present Shocking Statistics:
Use data that reframes their perspective

The transformation communication principle:

Engagement is earned in the first 60 seconds,
Not assumed throughout 60 minutes.

Most leaders bury their most compelling content in the middle of presentations.

The most effective leaders lead with their strongest material.

Your opening sets the tone for everything that follows:

- Energy level
- Attention span
- Receptivity to change
- Willingness to participate

The presentations that create lasting transformation
Begin with moments that create immediate connection.

♻️ Repost this to help other navigate transformations successfully.
🔔 Follow Sara Junio for more insights on Transformations and Leadership Communication.

AI cheat sheet

 AI cheat sheet you can't miss.

GRWC Prompt Framework
- Goal: Defines the main objective or desired outcome of the prompt.
- Return Format: Specifies how the response should be structured or presented.
- Warnings: Highlights cautions or constraints to ensure accuracy and relevance.
- Context Dump: Provides background information to guide and tailor the response.

GPTs:
- Image generator: Generate images
- Write For Me: Makes writing efficient
- ScholarGPT: Helps with research
- Logo Creator: Generates logos
- Consensus: Makes research work fast
- VideoGPT by VEED: Create videos
- Python: Programming assistance
- SciSpace: Research assistance
- Website Generator: Helps build a website
- Data Analyst: Analyse data as you want to

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