Most people get stuck in one gear with ChatGPT. Either firing off vague prompts that return generic fluff, or over-engineering every single request with lengthy briefs. | Both approaches have their place. The trick is knowing when to use which. | Here's the Two-Speed Prompting Model: | Speed 1: Fast & loose (for exploration) | Use when: brainstorming, quick research, ideation, early-stage thinking | Examples: | "Give me 15 subject line ideas for a webinar about email automation" "What are 5 objections prospects have about marketing consultants?" "Brainstorm content angles for a SaaS company targeting HR managers"
| Speed 2: Structured brief (for precision) | Use when: strategy work, final deliverables, complex outputs | Example brief: | You are my campaign strategist. Create a 4-week email sequence for new subscribers.
Context:
- Product: [your offering]
- Audience: [target customer]
- Goal: [specific outcome]
For each email:
1. Subject line
2. Key message
3. Call-to-action
4. Send timing
Make it feel personal, not salesy.
| Decision rule: | If speed > precision = go fast
If precision > speed = brief it | Try this workflow: | Start fast to generate ideas, then switch to structured briefs to develop the best ones into final deliverables. |
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