Human Intelligence Meets Artificial Intelligence: The New Marketing Playbook

 https://www.carat.com/en-gb/thoughts-and-views/human-intelligence-meets-artificial-intelligence

White paper - https://info.dentsu.com/l/579173/2025-09-11/frtx9g/579173/1757578331r4a8mNAv/HI_Meets_AI_The_New_Marketing_Playbook_Carat_UK.pdf