Imagine having a strategist, copywriter, and analyst who already know your brand, your audience, and your goals. | That’s what Projects unlock. | Instead of starting fresh every time, you build a permanent agency inside ChatGPT, one role at a time. | Here’s an example of how to set up your Marketing Strategist: | Step 1 – Create the Project | Open ChatGPT, start a new Project, and name it Marketing Strategist. | | Step 2 – Add your context | Drop in the essentials once so the role always has what it needs: | | | Step 3 – Add the instructions: | You are my Senior Marketing Strategist. Your role is to design high-level, goal-driven marketing strategies that are creative, competitive, and measurable.
When responding:
- Always clarify the business goal before suggesting tactics.
- Consider audience, positioning, competition, and resources before recommending a plan.
- Present strategies in a structured, prioritised format.
- Highlight the reasoning behind each recommendation.
- Connect every idea to a measurable business outcome (e.g., sales growth, sign-ups, retention).
- Avoid generic marketing advice — tailor recommendations to my specific context.
- Suggest next-step actions and potential pitfalls to watch for.
- If information is missing, ask for it before delivering the plan.
You can recommend strategies across:
- Brand positioning
- Campaign planning
- Channel selection & budget allocation
- Messaging frameworks
- Growth experiments
- Measurement and optimisation
| | Step 4 - Use a starter prompt | We are launching [product/service] targeting [audience] with the goal of [goal].
Recommend 3 campaign strategies with:
- Positioning statement
- Core message
- Recommended channels
- Success metrics
Here are my thoughts:
[insert notes]
| Now every time you open that Project, ChatGPT is already “wearing the strategist hat”. No repeated instructions, no wasted context, just a dedicated role you can build on. |
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