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Posted January 25, 2012 with 260 reads
Keywords: 10 reasons to use pinterest, Apps, Behavior, Content, curation, curator, Engagement, new social usages, Non-profits, pearltrees, pin, pinboard, pins, pinterest, pinterest data, pinterest pros, pinterest usages, Platforms, Social Business, social consumer, social curation, social curator, Social Customer, social media, social network, start-up, tumblr, visual, weheartit
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In an attention economy, a gap exists between an abundance of contents, signals, paths, and a very limited time to filter all these data. Some digital tools try to help us filter all these chaotic contents. But until now, curation was either a high-level skill (because it requires a strong knowledge + a lot of time to structure for example your Pearltrees), either very disappointing as automatic curation tools are sometimes very biased or partial. Curation as a concept is one of the keys for any business. Brian Solis made this relevant statement:
The interest graphs they weave within social networks serve as qualified information networks that can amplify information with unprecedented speed, efficiency and personalization. It creates a human algorithm that brings to life an awakening and revolutionary reality; we are now reaching an audience with an audience of audiences.
But "curation" lacked 3 pillars until Pinterest:
- accesibility: not anyone could find a value in spending time with digital tools
- fun & pleasure: you need some "lol" when you are on a social network. Curation should not be reserved to bookworms
- usability in a daily routine: the best digital applications are the ones that amplify real-life. To be provocative, one of the most popular app for iPad is the Calorie tracker
- It's easy for anyone to curate, as it takes the best of what TumblR allows you (bookmark a content you like) and optimizes the way it's archived (boards are far more intuitive & explicit than scrolling a blog)
- It's fun because it lets users lose themselves in the depth of boards (for explorers, like on WeHeartIt) but also helps people in a hurry to easily find relevant contents, depending on their needs (the boards are categorized, and you can "follow" either an indiviual either a specific board aka center of interest: you get notifications when there are fresh contents, and that's all, less noise than on twitter)
- It's useful on a daily basis, and I've tried to identify 5 first usages:
- Pinterest for pupils & students:
Teachers could quickly adopt Pinterest to arrange some home-works. For example, pupils could have to create some boards as herbariums. Young scientists could have to analyze some cells on specific boards - Pinterest for Powerpoint aka for marketers
Tired of looking for the same old pictures that perfectly fit an idea? Well, you could structure some moodboards and update them - Pinterest for non-profits: Beth Kanter made a great summary on how Pinterest could fastly be a vector for them
- Pinterest for e-business: as you can add some social features to products, you can "pin" diverse items around a topic. It is good for editorial (you give meaning) but it's also powerful to mobilize communities (they can give opinions and make an item "trending")
- Pinterest for live-events: once something big happens, it's highly complicated to follow an event and get the best of it. Either pictures are the same (see the Arab Spring: we were massively watching the same videos and the same photos), either there are so much contents that you don't find any meaning.
