Most brands are stuck in the "dumb zone" — battling competitors over features consumers don't even care about.
Your competitor says, "We're faster." You say, "We're just as fast." The consumer? They never cared about speed. After 20 years of building brands like Listerine, Lucky Charms, and Band-Aid, I've watched brilliant marketers fight the wrong battles. Here's what actually works: ✅ Finding the emotional space you can own ✅ Differentiating where it motivates action ✅ Backing it up with just 2 support points (not a laundry list) The brands that win aren't the most feature-rich. They're the ones who own a space in the consumer's heart. [Link] Read the full process with 20 real brand positioning examples →https://lnkd.in/gY7MNehy What zone is your brand playing in right now? P.S. I post daily insights on brand strategy that challenge conventional marketing wisdom. If you want to think differently about positioning, planning, and execution — hit follow. Let's make you a smarter marketer.
Your competitor says, "We're faster."
You say, "We're just as fast."
The consumer? They never cared about speed.
After 20 years of building brands like Listerine, Lucky Charms, and Band-Aid, I've watched brilliant marketers fight the wrong battles.
Here's what actually works:
✅ Finding the emotional space you can own
✅ Differentiating where it motivates action
✅ Backing it up with just 2 support points (not a laundry list)
The brands that win aren't the most feature-rich.
They're the ones who own a space in the consumer's heart.
[Link] Read the full process with 20 real brand positioning examples → https://lnkd.in/gY7MNehy
What zone is your brand playing in right now?
P.S. I post daily insights on brand strategy that challenge conventional marketing wisdom. If you want to think differently about positioning, planning, and execution — hit follow. Let's make you a smarter marketer.