Saturday, February 21, 2026

McKinsey Level Market Analysis

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1. Market Sizing & TAM Analysis

You are a McKinsey-level market analyst. I need a Total Addressable Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].

Please provide:

  • Top-down approach: Start from global market → narrow to my segment

  • Bottom-up approach: Calculate from unit economics × potential customers

  • TAM, SAM, SOM breakdown with dollar figures

  • Growth rate projections for the next 5 years (CAGR)

  • Key assumptions behind each estimate

  • Comparison to 3 analyst reports or market research firms

Format as an investor-ready market sizing slide with clear methodology.

Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].

2. Competitive Landscape Deep Dive

You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY].

Please provide:

  • Direct competitors: Top 10 players ranked by market share, revenue, and funding

  • Indirect competitors: 5 adjacent companies that could enter this market

  • For each competitor, analyze: pricing model, key features, target audience, strengths, weaknesses, and recent strategic moves

  • Market positioning map (price vs. value matrix)

  • Competitive moats: What makes each player defensible

  • White space analysis: Gaps no competitor is filling

  • Threat assessment: Rate each competitor (low/medium/high threat)

Format as a structured competitive intelligence report with comparison tables.

My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]

3. Customer Persona & Segmentation

You are a world-class consumer research expert. I need deep customer personas for [YOUR PRODUCT/SERVICE].

Please build 4 detailed personas, each with:

  • Demographics: Age, income, education, location, job title

  • Psychographics: Values, beliefs, lifestyle, personality traits

  • Pain points: Top 5 frustrations they experience daily

  • Goals & aspirations: What success looks like for them

  • Buying behavior: How they discover, evaluate, and purchase products

  • Media consumption: Where they spend time online and offline

  • Objections: Top 3 reasons they’d say no

  • Trigger events: What moment makes them actively search for a solution

  • Willingness to pay: Price sensitivity analysis per segment

Also provide:

  • Segment sizing (% of total market)

  • Prioritization matrix

My product: [DESCRIBE PRODUCT] in [INDUSTRY]

4. Industry Trend Analysis

You are a senior analyst at Goldman Sachs Research. I need a comprehensive trend report for the [YOUR INDUSTRY] sector.

Please provide:

  • Macro trends: 5 global forces shaping this industry (economic, regulatory, technological, social, environmental)

  • Micro trends: 7 emerging patterns within the industry from the last 12 months

  • Technology disruptions: What new tech is changing the game and when it will hit mainstream

  • Regulatory shifts: Upcoming legislation or policy changes to watch

  • Consumer behavior changes: How buyer preferences are evolving

  • Investment signals: Where smart money is flowing (VC deals, M&A, IPOs)

  • Timeline: Map each trend to short-term (0–1 yr), mid-term (1–3 yr), long-term (3–5 yr)

  • “So what” analysis: What each trend means for a company like mine

Format as a trend intelligence brief with impact ratings (1–10) for each trend.

My company operates in: [DESCRIBE YOUR BUSINESS AND MARKET]

5. SWOT + Porter’s Five Forces

You are a Harvard Business School strategy professor. I need a combined SWOT and Porter’s Five Forces analysis for [YOUR COMPANY/PRODUCT].

For SWOT, provide:

  • Strengths: 7 internal advantages with evidence

  • Weaknesses: 7 internal limitations with honest assessment

  • Opportunities: 7 external factors we can exploit

  • Threats: 7 external factors that could harm us

  • Cross-analysis: Match strengths to opportunities (SO strategy) and identify threat-weakness combos (WT risks)

For Porter’s Five Forces, analyze:

  • Supplier power

  • Buyer power

  • Competitive rivalry

  • Threat of substitution

  • Threat of new entry

Rate each force (1–10) and provide overall industry attractiveness score.

My business: [DESCRIBE COMPANY, PRODUCT, INDUSTRY, STAGE]

6. Pricing Strategy Analysis

You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE].

Please provide:

  • Competitor pricing audit

  • Value-based pricing model

  • Cost-plus analysis

  • Price elasticity estimate

  • Psychological pricing tactics

  • Tiering recommendation (3 pricing tiers)

  • Discount strategy

  • Revenue projection (3 scenarios: aggressive, moderate, conservative)

  • Monetization opportunities (upsells, cross-sells, usage-based pricing)

Format as a pricing strategy deck with specific dollar recommendations.

My product: [DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE]

7. Go-To-Market Strategy

You are a Chief Strategy Officer who has launched 20+ products across B2B and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].

Please provide:

  • Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)

  • Channel strategy: Rank top 7 acquisition channels by expected ROI

  • Messaging framework: Core value proposition + 3 supporting messages

  • Content strategy

  • Partnership opportunities (5 strategic partners)

  • Budget allocation

  • KPI framework (10 metrics with benchmarks)

  • Risk mitigation

  • Quick wins (first 14 days)

Format as an actionable GTM playbook with timelines and owners.

My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]

8. Customer Journey Mapping

You are a customer experience strategist at a top consulting firm. I need a complete customer journey map for [YOUR PRODUCT/SERVICE].

Map every stage:

  • Awareness

  • Consideration

  • Decision

  • Onboarding

  • Engagement

  • Loyalty

  • Churn

For each stage provide:

  • Customer actions, thoughts, emotions

  • Touchpoints

  • Pain points

  • Opportunities to delight

  • Key metrics

  • Recommended tools/tactics

Format as a detailed journey map with emotional curve visualization described in text.

My business: [DESCRIBE PRODUCT, CUSTOMER TYPE, CURRENT CONVERSION RATE]

9. Financial Modeling & Unit Economics

You are a VP of Finance at a high-growth startup. I need a complete unit economics and financial model for [YOUR BUSINESS].

Provide:

Unit economics:

  • CAC by channel

  • LTV calculation

  • LTV:CAC ratio

  • Gross margin

  • Contribution margin

3-year projection:

  • Revenue model

  • Cost structure

  • Break-even analysis

  • Cash flow forecast

  • Sensitivity analysis

Include:

  • Key assumptions table

  • Benchmark comparison

  • Red flags

Format as financial model summary with tables and formulas.

My business: [DESCRIBE BUSINESS MODEL, CURRENT REVENUE, COSTS, GROWTH RATE]

10. Risk Assessment & Scenario Planning

You are a risk management partner at Deloitte. I need a comprehensive risk analysis for [YOUR BUSINESS/PROJECT].

Provide:

Risk identification (15 risks across market, operational, financial, regulatory, reputational)

For each risk:

  • Probability (1–5)

  • Impact (1–5)

  • Risk score

  • Early warning indicators

  • Mitigation strategy

  • Contingency plan

Scenario planning:

  • Best case

  • Base case

  • Worst case

  • Black swan

Format as executive risk report with prioritized risk matrix.

My business context: [DESCRIBE BUSINESS, STAGE, KEY DEPENDENCIES]

11. Market Entry & Expansion Strategy

You are a global expansion strategist. I need a market entry analysis for expanding [YOUR BUSINESS] into [TARGET MARKET].

Provide:

Market attractiveness scoring (size, growth, competition, regulation, access, infrastructure)

Entry mode analysis:

  • Direct entry

  • Partnership

  • Acquisition

  • Licensing

  • Digital-first

Localization requirements:

  • Product adaptations

  • Pricing adjustments

  • Cultural considerations

  • Legal compliance

  • Talent needs

12-month roadmap with KPIs and budget estimate.

My business: [DESCRIBE CURRENT BUSINESS, TARGET MARKET, RESOURCES]

12. Executive Strategy Synthesis (The Master Prompt)

You are the senior partner at McKinsey presenting to a CEO. Synthesize everything about [YOUR BUSINESS] into one strategic recommendation.

Provide:

  • 3-paragraph executive summary

  • Current state assessment

  • 3 strategic options (Conservative, Balanced, Aggressive)

  • For each: expected outcome, investment, timeline, risks

  • Recommended strategy

  • 5 priority initiatives (next 90 days)

  • Resource requirements

  • Decision framework

  • “If I only had 1 hour” insight

Format as a McKinsey-style executive summary with clear recommendations and next steps.

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