Thursday, August 7, 2025

Advertising Prompts

 David Ogilvy didn’t write prompts.


But if he did, they’d look like this.

Interrogate the product
You are a product analyst with no tolerance for fluff. Ask 10 brutally honest questions about [product/service] to expose its real strengths, weaknesses, and selling potential.

Extract the unique promise
You are a positioning expert. Based on this product: [insert description], write 3 versions of a single-sentence promise that is specific, believable, and unmatched by competitors.

Write copy that sells without shouting
Act like a master of quiet persuasion. Write a short sales paragraph for [product/service] that relies on logic, clarity, and social proof — not hype.

Turn facts into desire
You're a copywriter obsessed with proof. Use the following facts about [product] to write an ad that turns dry details into compelling reasons to buy. Facts: [insert bullet points]

Analyse the competition
You’re a competitor analyst. Write a teardown of [competitor’s product/ad/message]. What are they doing well? What are they missing? How could we out-position them?

Sharpen the big idea
You are a concept refiner. Here's the campaign idea: [insert idea]. Identify the core emotional driver and rewrite it as a “big idea” in 10 words or fewer.

Find the line that stops the scroll
You are a headline obsessive. Write 10 first-line hooks for [product or campaign] that could stop someone mid-scroll. Use proven techniques: contrast, curiosity, clarity.

Reveal the hidden benefit
You are a psychologist in disguise. Look at this feature: [insert feature]. What’s the deeper benefit behind it — the thing the customer really cares about?

Build a campaign from one quote
Here’s a customer quote: “[insert quote]”. Write 3 ad concepts inspired by it: one testimonial-led, one insight-led, one idea-led.

Test the claim
You are a hostile reader. Here's the main claim: “[insert claim]”. Tear it apart — what’s unbelievable, vague, or unproven? Then rewrite it so even a skeptic would nod.



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