Majority of Moms Use Facebook for ‘Me Time’ [STUDY]

October 31, 2012 by Eric Larson 1

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Hectic, on-the-go mothers are using Facebook more than ever to network and stay in touch with friends, new research reveals.
Video - http://mashable.com/2012/10/31/moms-facebook-me-time-study/?WT.mc_id=en_top_stories&utm_campaign=Top%2BStories&utm_medium=email&utm_source=newsletter

Marketing company Mums Now surveyed 1,000 mothers, and concluded that 99% had Facebook accounts; most used the social media site up to three hours a day, the company said.
SEE ALSO: Moms Are Biggest Brand Boosters on Facebook [INFOGRAPHIC]The majority of the subjects’ Facebook activity occurred at night between 8 and 10 p.m., researchers said. Online activity was significantly lower during the weekdays from 8 a.m. to 4 p.m.
“Mums cannot only keep in touch with friends, but can find out about sales, new products, recipes and more,” Mary-Anne Amies, director for Mums Now, told The Australian. For entrepreneurs, she said, it’s a useful marketing tool, which also keeps them up-to-date during off hours.
Watch the video above to learn more about the study. How often do you use Facebook? What other benefits can it provide to someone with a busy lifestyle?

Image courtesy of Flickr, Ed Yourdon.