Friday, August 21, 2026

Prompt Strategy - Improved your LInkedin Profile

 

1. LinkedIn Headline That Sells

Prompt:

“You are a world-class LinkedIn personal branding expert. Rewrite my LinkedIn headline to make it highly attractive to recruiters in my field. Use clear keywords, job-specific value, and positioning that makes me irresistible in search. Here’s my profile for context: [PASTE LINKEDIN PROFILE]”


2. Optimize Your About Section

Prompt:

“You are a top-tier LinkedIn copywriter. Rewrite my ‘About’ section so that it clearly explains who I am, what problems I solve, and why I’m valuable while keeping it warm, clear, and keyword-optimized. Keep it under 260 words. Here’s my existing profile: [PASTE PROFILE TEXT]”


3. Rewrite Experience to Show ROI

Prompt:

“You are a resume and LinkedIn optimization specialist. Rewrite my ‘Experience’ section for each job listed in my LinkedIn so it focuses on outcomes, numbers, KPIs, and skills recruiters look for. Make sure it’s easy to skim and speaks in recruiter language. Here’s my current experience section: [PASTE TEXT]”


4. Fix Your LinkedIn Profile Instantly

Prompt:

“You are a professional LinkedIn profile optimizer for Fortune 500 job seekers. Review my entire LinkedIn profile below and suggest exact rewrites for headline, about, experience, skills, and featured sections. Make sure it’s fully keyword-optimized for ATS and recruiter search. My goal: [Insert goal]. Here’s the profile: [PASTE PROFILE TEXT]”


5. Inject Keywords to Rank Higher

Prompt:

“You are a LinkedIn SEO expert. Scan my profile and inject high-ranking keywords for my industry (e.g., data science, UX, etc.) in a natural way to make it rank higher in recruiter search. Do not keyword stuff. My profile: [PASTE PROFILE TEXT]”


6. Build a Unique Value Proposition

Prompt:

“You are a personal branding strategist. Based on my experience and career goals, write a bold, specific Unique Value Proposition that I can put at the top of my ‘About’ section to instantly hook recruiters and differentiate me. Here’s my experience and industry: [PASTE DETAILS]”


7. Turn Your Profile Into a Pitch

Prompt:

“You are a career storyteller and elevator pitch expert. Based on my LinkedIn profile, write a 30-second pitch that I can use in my summary section or video intro. Make it sharp, confident, and results-driven. Profile: [PASTE PROFILE TEXT]”

Prompt Strategy - Create Presentations with MIT Speaking Skills

 Patrick Winston ran How to Speak at MIT for four decades, and his final 2019 lecture has over 22 million views on YouTube. He believed presentation is a skill, not a talent, something you can train the same way you train any other craft.


Prompt 1, opening: “ROLE: Presentation strategist trained in Patrick Winston’s MIT framework. TASK: Design a powerful opening that captures attention and frames the entire talk. STEPS: Ask for my topic, audience, and core idea. Draft an opening using a surprising question, bold claim, or vivid scenario. State the promise within 60 seconds. Cut all pleasantries. RULES: Never start with ‘Today I’ll be talking about…’ The first sentence must earn attention. No jokes, no gimmicks. OUTPUT: A 90-second opening script plus a rationale for each choice.”


Prompt 2, closing: “ROLE: Rhetoric architect using Winston’s Situation, Problem, Implications, Solution framework. TASK: Reshape my content into a persuasion arc that builds toward one decision or belief. STEPS: Review my outline. Map it onto the SPIS arc. Find the contribution moment. Write a closing that ends on strength. RULES: Every section must pull the next. The last slide is never ‘Thank You.’ It is your final statement of value. OUTPUT: Full structured outline plus a rewritten closing statement.”

Prompt Strategy - Write more Human - Natural Tone - New one to ty

 1/ AI Content Humaniser

You are a senior editor with 15+ years of experience in editorial writing. Your only job is to make AI-generated text indistinguishable from human writing. Rewrite the text below: vary sentence length deliberately, break predictable rhythm, use contractions where natural, and eliminate any phrasing that sounds generated. Preserve every idea from the original — change nothing about the meaning.

My text: [Paste the text]


2/ 5th Grade Style Writer

You are a children’s book author known for explaining complex ideas with stunning clarity. Rewrite the text below for a 5th-grade reader: use only common everyday words, keep sentences under 15 words where possible, and replace any abstract concept with a concrete example. The reader should understand it on the first pass.

My text: [Paste the text]


3/ No-Fluff Humaniser

You are a ruthless copy editor. Your rule: if a word doesn’t earn its place, cut it. Rewrite the text below — strip every filler phrase, redundant qualifier, and hollow transition. What remains must sound like a sharp, real person who respects the reader’s time. Zero tolerance for padding.

My text: [Paste the text]


4/ Natural Tone Rewriter

You are a seasoned journalist who writes the way people actually talk. Rewrite the text below so it sounds like a real person who knows this topic well — not a press release, not a chatbot. Break stiff sentence structures, replace generic phrases with specific ones, and let personality come through.


5/ Conversational Rewriter

You are a trusted expert explaining an idea to a smart friend over coffee. Rewrite the text below in that register: warm, clear, direct. No jargon unless necessary, no formal distance, no robotic transitions.


6/ Human-Style Editor

You are a professional editor specialising in voice and authenticity. Rewrite the text below so it has natural rhythm, emotional texture, and the unmistakable feel of a real human behind it. Adjust pacing, break up monotonous structure, and replace any mechanical or formulaic phrase.

Wednesday, August 19, 2026

Customer Journey Mapping

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Week 59 | 
This is not a map of what your brand does. It’s a map of what your audience is thinking, feeling, doing and encountering in regards to your product or brand.

1 SKILL TO LEARN
A customer journey map is a visual roadmap of every step your audience takes with a brand, product or service, from first awareness through purchase. It’s written from the perspective of your customer, not your brand. They’re useful for identifying pain points and opportunities that can help you reach a specific goal.

That goal determines the altitude of your map. If you’re trying to improve the overall brand experience, map the customer’s entire relationship with the brand. If you’re trying to improve the launch or performance of a specific product, zoom in on the journey surrounding that. For a new product, that means understanding how people navigate the category today and identifying where your product could naturally enter the picture. Map only as much of the journey as you need to solve the problem at hand.

These maps tend to look different depending on who is making them. They can be incredibly intricate or fairly straightforward. Personally, I prefer simple. Fewer variables makes for a more powerful document; one that’s easier to understand, share and use. With that in mind, below are the ingredients needed for a customer journey map:




Goal: Your overarching brand or product goal that the customer journey map will support.

Audience: Who are you trying to connect with, at the highest-level. Ground yourself in any existing persona work. And if you don’t have an audience persona, this post can help you.

Phases: The major stages your customer moves through. Start with a marketing funnel, then rename the stages to reflect how people actually move through your category. For example, a hotel journey might be dreaming (awareness) → planning (consideration) → booking (conversion) → staying & returning (retention).

Job To Be Done: What your audience is trying to achieve at each stage.

Think: What’s going through their head. What are they wondering, considering, questioning or telling themselves at each stage? Ideally, write these almost like quotes; e.g.“Is this actually worth the money?”

Feel: How your audience feel at every stage of the marketing funnel. Dramatize it. Think of this in terms of peaks and valleys. Use research, speak to people you love, and/or consider how you’ve felt if you’ve ever been in this situation.

Do: The high-level action(s) your customer takes at each stage.

Touchpoints: The moments and places along the journey where your audience encounters your brand OR where your brand could meaningfully show up because what you offer is relevant or useful.

Prompt Strategy: Track your visibility in AI answers

 Track your visibility in AI answers

Smart marketers don’t treat one ChatGPT answer as a ranking report. They track patterns across the questions that influence customer decisions.

AEO measurement is less tidy than traditional search reporting. AI answers can change with the platform, wording, context, location and date.

That does not make measurement impossible. It means you need a consistent method.

Choose a fixed set of commercially relevant questions and track:

Whether your brand appears

How accurately it is described

Whether it is mentioned, compared or recommended

Which competitors appear

Which sources are cited

Which pages receive AI referral traffic

Repeat the exercise monthly under similar conditions. Look for movement across the full set instead of reacting to one answer.

Try this prompt:

Help me create a simple monthly AEO tracking system.

Brand: [BRAND]

Website: [URL]

Category: [CATEGORY]

Audience: [AUDIENCE]

Market: [LOCATION]

Important customer questions: [PASTE QUESTIONS, IF AVAILABLE]

Create:

1. A balanced set of 10 questions covering discovery, recommendations, comparisons and purchase decisions

2. A tracking table with fields for platform, date, brand visibility, description accuracy, recommendation context, competitors, cited sources and notes

3. A simple scoring method that does not pretend AI answers have fixed rankings

4. Instructions for running the review consistently each month

5. A short list of website analytics and customer attribution signals to review alongside the answer audit

Explain what each metric can tell me and what it cannot prove.

The first audit gives you a snapshot. Consistent tracking shows whether anything is actually changing.

 

Prompt Strategy - Side Gig

Here’s exactly how I would do it, step by step. ⤵️

Step 1️⃣: Open Claude or ChatGPT — both have free options.

Enter this prompt:

“Create an outline for a 10–15 page guide about [your topic] for [your audience]. Give me a chapter-by-chapter structure with a one-sentence summary of what each section should include.”

Within a few minutes, you’ll have the structure for your guide ready to go.

Step 2️⃣: Start writing.

Take each section from your outline and use this prompt:

“Write a short, conversational section about [subtopic]. Keep the language simple, include one real-world example, and keep it under 250 words.”

Work through your guide one section at a time.

Once it’s finished, go back and rewrite/edit everything so it actually sounds like you.

Step 3️⃣: Give your guide a name.

Use this prompt:

“Give me 10 name ideas for a guide about [topic] for [audience]. Give me a mix of descriptive and punchy options, and avoid clichés.”

Pick the one you like best and move on.

Step 4️⃣: Open Canva.

Search for “ebook template.”

Choose a template you like, paste in your content, customize the colors and design to fit your style, then export the finished guide as a PDF.

Step 5️⃣: Upload your product to Stan Store or Pensight.

Choose your price — for example, $28 — and then use this prompt:

“Write a 4-sentence sales description for a product called [name] for [audience] that teaches [outcome]. Make it conversational and trustworthy without sounding hype-y.”

Paste in your description...

And you’re live.

One evening.
One digital product.
The potential to make sales while you sleep.

Claude - Saving Tokens

https://www.instagram.com/reels/DapvbR2J8E5/

AI - Watermark Remover

 https://watermark.sabrina.dev/

Prompt Strategy - Ask Claude to build a presenation -

Video 

Patrick Winston taught “How to Speak” at MIT once a year for 40 years. Still the best hour ever recorded on presenting.


Here are 3 powerful prompts to build a deck people remember.


1. Open so they stay

ROLE: Presentation strategist trained in Patrick Winston’s MIT framework.

TASK: Write an opening that promises what they’ll be able to do by the end that they can’t now.

STEPS: Ask for my topic, audience and core idea. Draft an opening built on that promise. State it inside 60 seconds. Cut all housekeeping.

RULES: Never open with a joke, the room hasn’t settled yet. Never “today I’ll be talking about.”

OUTPUT: A 90 second opening plus why each choice is there.


2. Eliminate your slide crimes

ROLE: Visual communication editor applying Winston’s slide principles.

TASK: Audit my slides so they support the spoken word instead of replacing it.

STEPS: Review my slides. Flag the crimes: more than one idea per slide, text I’d read aloud, decoration, logos, missing titles. Rewrite each with one headline and one visual idea.

RULES: Slides are for their eyes, my voice is for their ears. One idea per slide. Every slide needs a title.

OUTPUT: Before and after per slide plus which slides to delete entirely.


3. Make your ideas unforgettable

ROLE: Memory and rhetoric expert using Winston’s symbol, slogan and surprise method.

TASK: Turn my 3 core ideas into something the audience repeats three days later.

STEPS: For each: an 8 word slogan, a visual anchor, one surprising contrast.

RULES: Nothing abstract. No jargon. If I can’t say it as a slogan I don’t know it well enough yet.

OUTPUT: 3 idea cards with Slogan, Symbol, Surprise and the big idea in one sentence.


Save this before your next deck. Number 2 is the one that hurts.

Messaging Hierarchies

 Link

1 SKILL TO LEARN

A messaging hierarchy is a single-page document that tells your Creative team the exact messages they need to focus on for a specific campaign. It’s not everything your campaign could say. It’s everything your campaign needs to say based on what your audience cares about.

The ingredients for a messaging hierarchy are straight-forward. However, writing them requires careful consideration. Every word carries weight—needing to support your strategy and speak to your target audience.



  1. Brand / Product: What brand or product this hierarchy is for.

  2. The Strategy: The single idea that your Creative team must bring to life.

  3. The Messaging Pillars: The core pillars that support that strategic idea. The amount needed depends on your campaign, but fewer is better. If you are seeing overlap in them, push them apart more or fold them into one.

  4. Key Messages: The single line summation of what needs to be said for each pillar.

  5. Reasons to Believe (RTBs): Tangible proof points that ladder back to each pillar

  6. Tone of Voice (TOV): How campaign communications need to sound

🌟Paid subscribers can access a reverse-engineered campaign messaging hierarchy for GAP’s recent viral Hailey Bieber collaboration at the end of this post🌟

One thing to note is that you don’t always need to make one. They are really only useful if a campaign has multiple messages it needs to communicate (e.g. product benefits, products, etc.). If it’s a straight-forward campaign with one message and straight-forward RTBs, then I’d just make that clear when you brief in your creative teams.

For example, when McDonald’s runs a value-menu campaign, the key message is simple: you can get a lot of food for cheap. That doesn’t warrant a full messaging hierarchy. You’d just make the message clear in your creative brief.

1 ACTION TO TAKE

Pull up that Creative Brief you’ve been working on and drop in a messaging hierarchy slide at the end. Use the questions below to help as you construct your hierarchy:

  1. Does everything ladder back to the strategy?

  2. Are the key messages something the audience cares about?

  3. Are the RTBs hyper-specific and something the Creative team could easily write about?

  4. Is it clear? Is it short? If it’s super wordy, where can it be cut?

As you work through your own Messaging Hierarchies, I'd love to help. If you'd like feedback, join my monthly paid subscriber Office Hours. I'm always happy to offer advice on messaging hierarchies (or any other work challenges you're facing).


Prompt: Create A Brand/Product Comparison page

 How to get ChatGPT to recommend your brand

Buyers now ask ChatGPT, Google AI Overviews, Perplexity and Gemini who to shortlist, and those answers name a small set of brands. This session shows how that shortlist gets built, where you sit against your competitors right now, and how you can make sure you're the top recommendation.

Many brands avoid comparison pages. They do not want to name competitors, acknowledge trade-offs or encourage customers to consider another option.

Customers compare you anyway. AI assistants make that process even easier by summarizing differences and recommending options for specific situations.

A useful comparison page lets your brand contribute accurate information to that decision. It should explain meaningful criteria, strengths, limitations, costs, use cases and who each option suits.

If your company wins every category, the page will read like an advertisement rather than a trustworthy comparison.

Try this prompt:

Help me create an honest comparison-page brief.

Our offer: [PRODUCT OR SERVICE]

Alternative: [COMPETING PRODUCT, SERVICE OR APPROACH]

Audience making the decision: [AUDIENCE]

Market: [LOCATION]

Verified information about both options: [PASTE OR LINK]

Research current public information where necessary, then create a brief covering:

- The decision the page should help with

- The most meaningful comparison criteria

- Similarities and differences

- Strengths and limitations of each option

- Pricing or cost considerations

- Who each option is best suited to

- Questions that remain unanswered

- Claims that require verification before publication

Do not declare our offer the winner by default. Do not invent competitor information. The page should help the right customer make the right choice.

Prompt Strategy - Give AI a Marketing Task to Solve

 I need help with this marketing task: [task].

Turn this into a clear, bounded assignment you can complete end-to-end.

Outcome: [what needs to be true when this is done]

Context and source material:

[paste links, notes, data, examples or relevant files]

Constraints:

[brand requirements, budget, deadline, rules or limitations]

You may:

[research, analyze, draft, organize, recommend]

You must ask for approval before:

[actions or decisions that require my judgment]

First, identify any essential missing context. Then give me a short work plan and complete the assignment.

Return:

- The finished deliverable

- The key decisions you made and why

- Any assumptions, risks or questions that still need my judgment

Do not invent missing information or make external changes.

Sunday, August 16, 2026

AI - Remove Claude Watermarks

 Article

How To Remove The New Claude Watermarks

Claude now watermarks everything it writes. Here is the five minute setup that cleans it, what the watermark actually is, and why the usual tricks do nothing.

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Save it, print it, read it offline. It's yours.

On August 11 Anthropic announced that Claude is going to start watermarking the text it writes, and unlike most AI news this one affects you the moment you paste something into a doc. The reason it is happening now is the EU AI Act's Transparency Code, which came into force on August 2 and pushes the big labs to make AI generated content identifiable.

Google already does this with Gemini, Anthropic is rolling it out now, and it is safe to assume OpenAI and everyone else follows within the year. So this is not a Claude problem you can dodge by switching tools, it is where the whole industry is heading.

Heads up. Pasting your text into Notepad and copying it back out does nothing to this watermark. Neither does saving it as a different file type, or retyping the sentences by hand. Those worked on the older invisible character marks. The new one lives somewhere else entirely.

Setting It Up

A developer called Guillaume Meyer published a free open source Claude skill called watermarks-remover. The skill inside it is called remove-ai-marks. This takes about two minutes and it is all point and click.

  1. Go to https://github.com/guillaumemeyer/watermarks-remover in your browser.
  2. In the file list, click the row labelled skills/remove-ai-marks.
  3. Open the file called SKILL.md.
  4. Top right of that file, click Download raw file. The SKILL.md lands in your downloads.
  5. Go to Claude, click Customize, then Skills.
  6. Hit Add in the top right, choose Upload skill, then drag the SKILL.md straight in.

Turn on code execution while you are in there, under Settings then Capabilities. The skill uses it to do the cleaning, and if it is off you get a refusal that looks like the skill is broken when it is just a setting.

Want the full version too? The single file above gives you the text cleaning, which is what most people came for. If you also want the file tools, the ones that strip content credentials out of images and PDFs and audit a whole folder at once, grab the repo instead. Click the green Code button, then Download ZIP, unzip it, zip up just the remove-ai-marks folder, and upload that zip the same way.

Using It

Type the slash command, then paste your text or attach your file. It runs an inspection first and tells you what it found before it changes anything.

Prompt
/remove-ai-marks

Read the inspection report rather than skipping past it. It gives you a count of the invisible characters it found and a list of any metadata worth stripping, and those numbers are real rather than estimated.

The rewrite pass

For prose it will then offer you the rewrite, and this is where you make a judgement call. A light pass keeps your writing intact but leaves more of the pattern behind. A heavy pass scrambles the pattern properly but the writing comes back sounding like whichever model did the rewriting rather than sounding like you.

This is the paraphrase prompt the skill uses:

Prompt
Rewrite the following text so that it uses substantially different wording at the token level. Change clause order, connectors, and transition words; vary sentence boundaries and length; and replace both content words and function words where meaning allows. Preserve all facts, numbers, names, and technical identifiers. Do not add or remove claims. Output only the rewritten text.

---
[paste your text here]

And the stronger one, which reads better but drifts further from what you originally wrote:

Prompt
Rewrite the following text so it reads as if a human wrote it from scratch. Vary sentence rhythm and length, replace formulaic AI-style transitions and filler with concrete natural phrasing, and use plain, varied wording. Preserve all facts, numbers, names, and technical identifiers. Do not add or remove claims. Output only the rewritten text.

---
[paste your text here]

Run the invisible character clean again after any rewrite. The rewriting model is an AI too, so it will happily put a fresh set of odd characters back into your text on the way out.

What The Watermark Actually Is

When Claude writes a sentence there are usually several words that would fit equally well in any given spot, and the model is picking between them based on probability. The watermark works by nudging that choice using a secret key, so across a long enough passage the pattern of which near equivalent words got picked forms a signal that a detector holding the key can spot.

The text reads completely normally and no individual word looks unusual, because the signal only exists in the pattern across hundreds of words.

The simple version. The watermark is not sitting in the file, it is sitting in the word choices themselves. Less like a stamp on the paper, more like a handwriting style running through the whole page.

Anthropic has said it works at the model level rather than inside any one app, which means it is there whether the text came out of the Claude app, the API, Claude Code, or Cowork. Every model released after August 2 has it built in and they have said older models are getting it too.

What actually weakens it

  • Fixing a typo or tweaking a few words: barely touched. Most of the original word choices are still sitting there.
  • Changing headings and formatting: no effect. The signal is in the prose, not the layout.
  • Rewriting heavily in your own words: genuinely disrupted. You are replacing the choices that carried the pattern.
  • Short text, a few sentences: hard to read either way. Not enough words for the pattern to be reliable.
  • Code: weak to begin with. Little room to nudge word choice, and formatters strip the rest.

What The Tool Actually Cleans

It works in three layers, and they are not equally reliable.

  • Layer A, invisible characters. Zero width spaces, narrow spaces, bidirectional marks and other odd Unicode that AI tools slip in. Verifiable, it counts exactly what it pulled out and shows you.
  • Layer B, the statistical watermark. The word choice pattern, attacked by getting a second AI to rewrite your text. Best effort. Nobody outside the vendors can currently confirm it worked.
  • Layer C, files. C2PA content credentials, EXIF and XMP metadata in PNG, JPEG, SVG, PDF, DOCX, ODT, HTML and MD. Verifiable, it reports each field it stripped.

Even though the new watermark is not made of invisible characters, AI tools do still leave those characters in your text, and they are a strong tell on their own. They also break things. Paste one into a CMS or a code editor and you get formatting bugs you will spend an hour hunting.

For Layer B, rewrite with a different model than the one that wrote the text. Claude text should not get rewritten by Claude, because you would just be swapping one model's marks for the same model's marks.

Where People Get This Wrong

  • Leaving code execution turned off. The number one reason people say it did not work. The skill installs fine and then cannot run anything, so you get a vague refusal instead of a report.
  • Rewriting Claude text with Claude. You are handing the job to the thing you are trying to get away from.
  • Skipping past the inspection report. That report is the only genuinely verifiable output in the whole process.
  • Running a light rewrite and calling it done. A gentle pass that keeps your voice also leaves most of the original word choices sitting there. You do not get both.
  • Forgetting to clean again afterwards. The rewriting model is an AI as well. Clean, rewrite, then clean again.
  • Forgetting that images and documents carry their own marks. People clean the text and then publish the screenshot next to it with full content credentials and camera metadata attached.

Test it on something you have already published rather than on the thing you are about to send. You get to see what it finds without any pressure, and you will usually be surprised by how much metadata was riding along.

The Honest Part

The tool cannot prove it worked. The person who built it says so himself. Until vendors ship public detectors and keys, no tool can honestly certify that something fails the official check. Anthropic has announced a detection API but has not published how it scores, what its false positive rate is, or how much text it needs. The invisible character removal is verifiable, the statistical layer is not, and anyone telling you otherwise is guessing.

The rewrite costs you something real. Getting a second model to churn your word choices flattens tone and voice, and your writing comes back a bit more generic every time you run a heavy pass.

Watermarks and detectors are two different problems. Plenty of AI detectors work on writing style rather than any hidden signal, so text can come out completely clean of watermarks and still get flagged.

Out of scope entirely: pixel watermarks in images, audio and video marks, and C2PA soft binding, the kind that re-links to a remote record even after you strip the metadata.

Where This Is Genuinely Useful

  • Pasting into a CMS or code editor. Clears the invisible characters that cause formatting bugs.
  • Publishing images and PDFs. Strips EXIF, XMP and content credentials, which is basic privacy hygiene.
  • Auditing your own site. Runs across a folder or sitemap and reports what your tools have quietly been leaving in your files.
  • Cleaning your own drafts. Removes the small formatting tells before anything goes out under your name.

One last thought, because the developer put it in his own documentation too. If you are writing in a situation where being caught using AI would actually be a problem, that is usually telling you something about the situation rather than handing you a problem to engineer around. Use this on your own work, for your own reasons, and you will get real value out of it.

Your Next Step

Grab the SKILL.md off GitHub, upload it under Customize then Skills, turn on code execution, and run it on something you have already published. Seeing what it finds sitting in your own old work is the fastest way to understand what this thing actually does.