These 9 TED Talks are free and will teach you more than most of them. I've spent over a decade working inside 100s of businesses. The best frameworks I keep coming back to didn't come from courses or agencies. They came from thinkers who understood people. I've organized the best ones into 3 categories 👇 🧠 PERSUASION AND BEHAVIOR 1️⃣ Dan Pink: The Puzzle of Motivation ↳ People aren't driven by what you think they are. ↳ Understanding what moves people changes how you market to them entirely. 🔗https://lnkd.in/gXvtWhzW 2️⃣ Tim Harford: Trial, Error and the God Complex ↳ The best marketers don't guess; they test. ↳ This talk will change how you think about experimentation and iteration. 🔗https://lnkd.in/gdn6hvpD 3️⃣ Jonah Berger: Why Things Catch On ↳ What makes something spread isn't luck or budget. ↳ The principles behind contagious ideas apply directly to every campaign you run. 🔗https://lnkd.in/gM3-gtH3 ❤️ AUTHENTICITY AND CONNECTION 4️⃣ Brené Brown: The Power of Vulnerability ↳ The brands people trust are the ones willing to be honest about who they are. ↳ This is the foundation of every genuine connection in marketing. 🔗https://lnkd.in/g26RCDEC 5️⃣ Amaryllis Liampoti: Love, Trust and Marketing in the Age of AI ↳ As AI gets more personal, the brands that win will be the ones that stay human. ↳ 3 principles for building emotional connection without losing trust. 🔗https://lnkd.in/g3nwz35v 6️⃣ Julian Treasure: How to Speak So That People Want to Listen ↳ Most people aren't heard because of how they communicate. ↳ Fix that and every conversation, pitch, and piece of content gets better. 🔗https://lnkd.in/gu8m_M8z 📖 STORYTELLING 7️⃣ Andrew Stanton: The Clues to a Great Story ↳ A Pixar director on what makes stories work. ↳ Apply these principles to your marketing and watch how people respond. 🔗https://lnkd.in/gA6MqQFy 8️⃣ Chimamanda Ngozi Adichie: The Danger of a Single Story ↳ Every brand tells a story, but most of them tell only one version of it. ↳ This talk will change how you think about narrative and who you're speaking to. 🔗https://lnkd.in/g7wYYgZn 9️⃣ Kelly D. Parker: The Art of Persuasive Storytelling ↳ Stories make proposals and campaigns more memorable than any stat. ↳ A practical breakdown of how to use narrative to connect and drive action. 🔗https://lnkd.in/g8bXdjSb The best marketing has always been about understanding people. These 9 talks will get you closer to that than anything else on your watch list right now. Which category do you want to go deeper on? I break down thinking like this every week in Network to Net Worth. Subscribe here for more:https://lnkd.in/gFp5bEbt ♻️ Repost this for marketers on your team who need them. Follow me,Rohan Shethfor more on marketing.
I've spent over a decade working inside 100s of businesses.
The best frameworks I keep coming back to didn't come from courses or agencies.
They came from thinkers who understood people.
I've organized the best ones into 3 categories 👇
🧠 PERSUASION AND BEHAVIOR
1️⃣ Dan Pink: The Puzzle of Motivation
↳ People aren't driven by what you think they are.
↳ Understanding what moves people changes how you market to them entirely.
🔗 https://lnkd.in/gXvtWhzW
2️⃣ Tim Harford: Trial, Error and the God Complex
↳ The best marketers don't guess; they test.
↳ This talk will change how you think about experimentation and iteration.
🔗 https://lnkd.in/gdn6hvpD
3️⃣ Jonah Berger: Why Things Catch On
↳ What makes something spread isn't luck or budget.
↳ The principles behind contagious ideas apply directly to every campaign you run.
🔗 https://lnkd.in/gM3-gtH3
❤️ AUTHENTICITY AND CONNECTION
4️⃣ Brené Brown: The Power of Vulnerability
↳ The brands people trust are the ones willing to be honest about who they are.
↳ This is the foundation of every genuine connection in marketing.
🔗 https://lnkd.in/g26RCDEC
5️⃣ Amaryllis Liampoti: Love, Trust and Marketing in the Age of AI
↳ As AI gets more personal, the brands that win will be the ones that stay human.
↳ 3 principles for building emotional connection without losing trust.
🔗 https://lnkd.in/g3nwz35v
6️⃣ Julian Treasure: How to Speak So That People Want to Listen
↳ Most people aren't heard because of how they communicate.
↳ Fix that and every conversation, pitch, and piece of content gets better.
🔗 https://lnkd.in/gu8m_M8z
📖 STORYTELLING
7️⃣ Andrew Stanton: The Clues to a Great Story
↳ A Pixar director on what makes stories work.
↳ Apply these principles to your marketing and watch how people respond.
🔗 https://lnkd.in/gA6MqQFy
8️⃣ Chimamanda Ngozi Adichie: The Danger of a Single Story
↳ Every brand tells a story, but most of them tell only one version of it.
↳ This talk will change how you think about narrative and who you're speaking to.
🔗 https://lnkd.in/g7wYYgZn
9️⃣ Kelly D. Parker: The Art of Persuasive Storytelling
↳ Stories make proposals and campaigns more memorable than any stat.
↳ A practical breakdown of how to use narrative to connect and drive action.
🔗 https://lnkd.in/g8bXdjSb
The best marketing has always been about understanding people.
These 9 talks will get you closer to that than anything else on your watch list right now.
Which category do you want to go deeper on?
I break down thinking like this every week in Network to Net Worth.
Subscribe here for more: https://lnkd.in/gFp5bEbt
♻️ Repost this for marketers on your team who need them.
Follow me, Rohan Sheth for more on marketing.