January 19, 2016 | Social Media
Brands are highly engaged with social media, especially Instagram. And according to 2015 research, more than three-quarters of brands with Instagram accounts post daily.
L2 Think Tank revealed that 78.4% of brands that had Instagram accounts posted content daily. Twitter was not too far behind; 74.6% of brands posted on that social platform daily.
Facebook also ranked high, with 64.7% of brands tracked by L2 Think Tank posting content daily on the site. Surprisingly, only 15.9% of brands with Snapchat accounts said they posted content daily.
Brands are increasingly turning to social media to drive user engagement, as well as ramp up awareness for their company. And brands are not just posing content on these sites, they‘re advertising on them as well.
In fact, 72% of US marketers said they were interested in allocating money to Instagram for advertising, according to a September 2015 survey from RBC Capital Markets and Advertising Age. Snapchat also captured the interest of 36% of marketers surveyed.
