Ltap Research

Saturday, July 10, 2021

How do write a great creative brief - Julian Cole

https://youtu.be/ssOMu04kseg

Posted by Ltap at 2:51 PM

Email This BlogThis!Share to X Share to Facebook Share to Pinterest

Labels: brief, Strategy

Newer Post Older Post Home

Labels

360 (1)
3D (1)
Ads (15)
Affiliate Marketing (1)
Agency (173)
AI (21)
Alpha Apps (1)
Always-on (1)
Analytics (3)
API (1)
Augmented Reality (8)
Auto (1)
Automotive (9)
Awards (1)
B2B (2)
Banking (8)
Beacon (17)
Best in Class (1)
Best Practice (1)
Big Data (3)
Bitcoin (1)
BLM (1)
blog (3)
Blogger Outreach (3)
Blogging (2)
Books (1)
Brainstorm (8)
brand (22)
brief (7)
Bumper Machine (1)
Bumpers (2)
Business (1)
Campaign (21)
Canada (1)
Canvas Ads (1)
Career (2)
Chatbot (5)
Chatgpt (3)
Cinemagraphs (3)
comms planner (2)
Communication (1)
Community Management (7)
Connected TV (1)
Consumer Behaviour (12)
Consumer Journey (4)
content (1)
Content Creation (22)
Content Strategy (73)
Contest (1)
Copywriting (4)
Coupon (4)
CPG (2)
Creative (5)
CRM (2)
Cross-Media (1)
Cross-Screen (1)
CSR (1)
Culture (3)
Customer Experience (23)
customer journey (10)
Customer Journey Map (2)
CX (40)
Data (7)
Demand Generation (1)
Design (14)
Digital (14)
Digital Consumer (1)
Digital Wallet (2)
Earned Media (1)
ecommerce (14)
email (30)
empathy (1)
empathy mapping (1)
Everplaces (1)
Experience Planning (1)
Experiences (1)
Facebook (87)
Fail (1)
Food (1)
Foursquare (2)
Fouth Screen (1)
Gamification (2)
Gen Z (5)
Generative AI (3)
Google (4)
Google Cardboard (1)
Google Cards (1)
Google+ (8)
GTM (1)
Habit Expert (1)
haptic (1)
hashtag (12)
Heuristics (1)
Holographic (2)
Hyperlapse (2)
Ideas (1)
Ideation (1)
In the Moment (1)
Influencer (14)
Infographic (39)
Inluencers (1)
Innovation (6)
insights (2)
Instagram (86)
interactive (1)
IoT (3)
KPIs (2)
Landing Page (2)
LBS (4)
Lead Generation (1)
Leadership (4)
Legal (1)
LinkedIn (3)
Live Streaming (2)
Loyalty (5)
map (1)
Marketing (9)
Marketing Automation (1)
Marketing Funnel (1)
Measurement (1)
Meerkat (1)
Messaging Aps (12)
Metrics (12)
Micro-Content (1)
microfencing (1)
Millennials (16)
Mixed Reality (1)
Mobile (108)
Mobile Ad (15)
Mobile App (28)
Mobile Payments (13)
Mobile video (4)
Mom (11)
multi-screen (6)
Multicultural (1)
Music Streaming (1)
newsjack (1)
NFC (2)
Omni-Channel (4)
Online Media (17)
OOH (2)
Parallax (1)
Path to Purchase (2)
Periscope (8)
Persona (2)
Personalization (12)
Pinterest (29)
Pitch (3)
Podcast (1)
PR (6)
Presentations (6)
Print (1)
Privacy (2)
Product Placement (1)
Programmatic Buying (3)
Prompt Strategy (4)
Proofreading (1)
Proximity (1)
Psychographics (1)
Purchase Behaviour (1)
QR (5)
Real-Time (9)
Reddit (3)
Reels (1)
Remarketing (1)
Reporting (1)
Research (4)
Responsive Design (2)
Responsive Marketing (1)
Retail (15)
Retention (1)
Roadmap (1)
ROI (9)
RTB (1)
search (1)
SEO (7)
Shopper (1)
Showrooming (1)
Smart TV (1)
Smartwatch (3)
Snapchat (37)
social (4)
Social Ad (15)
Social Commerce (4)
Social Listening (4)
social media (235)
Social Search (1)
Social Sharing (3)
social strategy (15)
Social TV (8)
Social Video (5)
SocialSkim (116)
SoMoLo (9)
Sponsored Content (1)
Spotify (2)
Square (2)
Starbucks (3)
Stats (69)
Stickers (1)
Storytelling (10)
Strategy (136)
Survey (1)
T (1)
Tablet (6)
Targeting (4)
Teens (5)
Testing (2)
Texting (1)
TikTok (5)
Tips (1)
Tools (10)
Touchscreen (1)
Trackvertising (1)
Trends (94)
Tumblr (13)
TV (2)
Tweens (1)
Twitch (2)
Twitter (50)
UGC (1)
UX (10)
Video (40)
Vine (4)
Virtual Reality (14)
Vision (2)
Visual Content (4)
Voice (2)
Wearable (11)
Web site (3)
Website Redesign (8)
WhoSay (1)
Women (1)
YouNow (1)
YouTube (14)

Blog Archive

► 2024 (35)
- ► November (5)
- ► October (6)
- ► September (2)
- ► August (4)
- ► July (5)
- ► February (5)
- ► January (8)

► 2023 (37)
- ► November (10)
- ► October (11)
- ► September (8)
- ► August (8)

▼ 2021 (23)
- ► October (1)
- ▼ July (1)
  - How do write a great creative brief - Julian Cole
- ► June (1)
- ► May (13)
- ► April (1)
- ► March (1)
- ► February (5)

► 2020 (34)
- ► December (1)
- ► October (3)
- ► September (1)
- ► August (10)
- ► June (8)
- ► May (1)
- ► April (2)
- ► March (1)
- ► February (2)
- ► January (5)

► 2019 (62)
- ► December (1)
- ► November (2)
- ► October (15)
- ► September (4)
- ► August (16)
- ► July (4)
- ► June (1)
- ► May (11)
- ► April (3)
- ► March (4)
- ► February (1)

► 2018 (52)
- ► June (2)
- ► May (4)
- ► April (8)
- ► March (20)
- ► February (8)
- ► January (10)

► 2017 (85)
- ► December (4)
- ► November (8)
- ► October (4)
- ► September (5)
- ► August (6)
- ► July (8)
- ► June (6)
- ► May (7)
- ► April (5)
- ► March (11)
- ► February (4)
- ► January (17)

► 2016 (169)
- ► December (4)
- ► November (4)
- ► October (5)
- ► September (8)
- ► August (14)
- ► July (17)
- ► June (16)
- ► May (13)
- ► April (21)
- ► March (13)
- ► February (18)
- ► January (36)

► 2015 (318)
- ► December (9)
- ► November (14)
- ► October (10)
- ► September (14)
- ► August (19)
- ► July (12)
- ► June (30)
- ► May (37)
- ► April (35)
- ► March (35)
- ► February (45)
- ► January (58)

► 2014 (427)
- ► December (22)
- ► November (23)
- ► October (23)
- ► September (59)
- ► August (20)
- ► July (33)
- ► June (19)
- ► May (32)
- ► April (45)
- ► March (26)
- ► February (42)
- ► January (83)

► 2013 (207)
- ► December (38)
- ► November (14)
- ► October (14)
- ► September (13)
- ► August (7)
- ► July (28)
- ► June (16)
- ► May (35)
- ► April (17)
- ► March (8)
- ► February (5)
- ► January (12)

► 2012 (106)
- ► December (7)
- ► November (19)
- ► October (6)
- ► September (3)
- ► August (6)
- ► July (11)
- ► June (6)
- ► May (5)
- ► April (1)
- ► March (7)
- ► February (13)
- ► January (22)

► 2011 (17)
- ► December (3)
- ► September (4)
- ► August (10)

Simple theme. Powered by Blogger.