I learnt this strategy cheat code on the biggest beer pitch of the year.
I was flown across America to work the final 48 hours of the pitch.
Not a great time to be invited in the room.
Creatives were mentally exhausted.
They didn’t want strategy now.
But this one technique helped gain respect and add value right away..
‘Storify the idea’ technique.
With too many ideas on the board.
This helped to cull and focus ideas.
All you do is create a start-middle-end of the idea.
With these questions (attached)
This helps to make ideas bigger and more integrated.
If you’d like to see examples of how to storify an idea,
