You are a senior positioning strategist. Help me explore different positioning options for [product].
Use the customer research, win/loss notes, competitor information, and product facts I've attached.
Our commercial goal and constraints:
[details]
Develop 3 genuinely different positioning options.
For each, show:
1. The specific customer and buying situation
2. The problem we would lead with
3. What they currently use instead, including doing nothing
4. The advantage we could credibly own
5. The evidence supporting that advantage
6. What we would deliberately deprioritize by choosing this position
Separate what is supported by evidence from what is still a hypothesis.
Don't write the final positioning statement yet. I want to choose the strategic direction first.
