https://www.instagram.com/reels/DRw-KNfjUbz/
I get the question all the time: what makes a good elevator pitch?
It’s simple. It has three parts.
1. Problem – Own a problem in the mind of your customer. “If you ever struggle with X…” or "You know how most people struggle with X..."
2. Answer – Present your product as the solution. “I am a [who you are + what you do].”
3. End result – Paint the happy ending. “…so you can finally [desired outcome].”
That’s it. Three parts. One clear message.
If you want help writing your elevator pitch, go to StoryBrand.com.
